This document discusses digital marketing strategies for promoting an eBay fashion outlet online. It outlines using SEO, SMO, SEM, and email marketing. Key social media platforms discussed include Facebook, Twitter, Google+, and Instagram. Recommendations include following an 80/20 content ratio, building engagement through contests and user-generated content, and targeting keywords for online shopping. The overall goal is to drive traffic and sales through an integrated digital marketing approach.
3. EBAY/FASHION OUTLET
eBay Inc., (stylized as ebay), is an American multinational
corporation and e-commerce company, providing consumer-to-
consumer& business-to-consumer sales services via Internet.
It is headquartered in San Jose, California, United States
eBay was founded by Pierre Omidyar in 1995, and became a
notable success story of the dot-com bubble; it is a multi-billion
dollar business with operations localized in over thirty countries.
eBay.com is not a free website, rather it charges users an invoice
seller fee on the basis of if they have sold or listed any items.
19. SUGGESTIONS HOW TO PROMOTE ON FACEBOOK
Follow 80/20 rule.
Building like for page by pull and push marketing.
Posting with latest updates and images.
Run contests.
Post more number of photos and videos.
21. SUGGESTIONS HOW TO PROMOTE ON TWITTER
Should Run the Contests by using # tags, @, retweet,
favourite.
Follow 80/20 Rule.
Keep posting photos and videos.
23. SUGGESTIONS HOW TO PROMOTE ON GOOGLE+
Follow 80/20 rule.
Building like for page by pull and push marketing.
Through Google Hangouts we should maintain
Customer Relationship Management
Post pictures and videos regularly.
25. RECOMMENDATIONS IF I’M A DIGITAL
MARKETING MANAGER
80/20 rule should be followed in social media marketing.
Giving importance on weightage to SEO and SMO.
Need to target in LinkedIn for professional look,
social media for Marketing purpose.