1. Subham Kumar Das
Mobile: +91-9928299998  E-Mail: subhamdas1987@gmail.com
Middle Management Professional
Retail Operations, Business Development, Sales & Marketing and Client Relationship Management
AN OVERVIEW
Currently working with a retail group – Rain and Rainbow, Jaipur (Gulshan
fashions) as Key Account Manager, Experience of over 4 year in handling
various facets of Business Development & Retail Operations inclusive of
Operations, Merchandising, Sales & Marketing, Store Management and
Client Relationship & Team Management.
Experienced in administering retail functions with involvement in sales &
business development operations and attaining the designated business target.
Capable of exploring new markets, standardizing operations, initiating
,restructuring business activities for escalating turnovers & achieving goals.
Handling all the retail operations - detailed market analysis, store operations,
visual merchandising, marketing and client servicing. Possess excellent
relationship management and communications coupled with abilities in leading
and motivating teams.
ORGANISATIONAL SCAN
Since June 2014: Rain and Rainbow ( Gulshan Fashions )
Key Account Manager
Key Deliverables:
 Where directed, identify sales opportunities, networking and fact-finding and calling on and closing new accounts.
 Communicate approved retail activities, promotional plans, merchandising and new item authorizations with the Retail
Team to ensure relentless retail execution.
 Strategizing innovatively to increase market share.
 Developing primary goals, operating plans, short and long term sales objectives.
 Establishing & managing sales endorsements for fresh product lines set-up new products for new season with in depth
product knowledge); mining of sales and stock data and providing report to management team.
 Formulating liquidation plans and devising markdown strategies for various categories and brands.
 Handling customer database and standard operations procedure compliance; ensuring customer s atisfactions by seating
proper loyalty program
 Responsible for sales, profitability and departmental operations of the store.
 Formulating liquidation plans and devising markdown strategies for various categories and brands.
 Lend direction to the team for top line achievement and business excellence.
 Operating shrink reduction/loss control and sale tracking compliance.
 Analyzing retail metrics on an on-going basis and strive towards achieving higher score and employee productivity .
 Ensuring that all standard operating procedures and systems are followed.
 Setting and monitoring process for target review and sensitize floor staff towards the same .
Since Jul’11: Pantaloons Retail India Ltd.
Senior Executive Operations
Ambience Mall (Gurgaon), Select City Mall (Saket)
Key Deliverables:
 Achieving business targets & taking care of companies profit and loss account through manpower deployment and
knowledge building and merchandising product display adherence.
 Handling customer database and standard operations procedure compliance; ensuring customer satisfactions by
communicating with the customers and understanding their needs.
 Establishing & managing sales endorsements for fresh product lines set-up new products for new season with in depth
product knowledge); mining of sales and stock data and providing report to mana gement team.
 Responsible for sales, profitability, and departmental operations of the store.
 Formulating liquidation plans and devising markdown strategies for various categories and brands.
 Lend direction to the team for top / bottom-line achievement and business excellence.
CORE COMPETENCIES
BUSINESS DEVELOPMENT
PRODUCT PLANNING
RETAIL OPERATIONS
VISUAL MERCHANDISING
INVENTORY MANAGEMENT
CLIENT RELATIONSHIP MANAGEMENT

2.  Operating shrink reduction/loss control, profit and loss management, and sale tracking compliance.
 Strategizing innovatively to increase market share.
 Analyzing retail metrics on an on-going basis and strive towards achieving higher score and employee productivity.
 Developing primary goals, operating plans, short and long term sales objectives.
 Formulating liquidation plans and devising markdown strategies for various categories and brands.
 Ensuring that all standard operating procedures and systems are followed.
 Setting and monitoring process for target review and sensitize floor staff towards the same.
 Enhancement of customer service processes and facilities.
Achievements:
 Managed inventory of 36000 merchandise and provided merchandise visibility.
 Hand-picked for the zonal level initiative for imparting training to sales staff on product knowledge and sales techniques.
 Conceptualized and rolled out a Department Manager daily schedule at zonal level.
 Achieved 110% of the ABP across all private label brands and categories.
 New Store launch Vasant Kunj, Ambience Mall from the Zonal Initiative.
 Scored highest rank in review taken by Business Head and VP.
 Scored 96% in VM audits in Spring Summer 2012 – highest in the north zone
 Boosted customer retention through the creation of special focus for Green Card members
 Empowered new employees by providing training and support in product knowledge, market segments and company
protocols, which increased productivity considerably
 Monitored and ensured compliance to shrinkage control procedures leading to store shrinkage less than 0.05% during
2011-2012.
 Handled a team of more than 17 members.
Nov’10 –Apr’11 Vertex Customer Solutions
Business Associate
Title: Business Development and Analysis
Period: November 2010 – April 2011
Role: Business Associate
Organisation: Vertex India Ltd.
Responsibilities:
 Identified business requirements, defined scope of product and created data base to provide information to clients.
 Specified assumption, business process modelling; verified & validated requirements.
 Examined required elicitation, organized and prioritized the requirements.
 Handled entire account of 60 clients of East India.
INTERNSHIP
Project :
Title: Commercial LPG Market Analysis and Consumer Potential
Period: April 2010 – June 2010
Role: Business Analysis
Organisation: Indian Oil Corporation
Responsibilities:
 Performed customer satisfaction research and GAP analysis of Indian Oil Corporation based on survey data.
PROJECTS UNDERTAKEN
Project :
Title: District Industry Profile and Export Potential
Period: December 2009 – December 2009
Role: Industry Survey
Project Area: North 24 Parganas, West Bengal.
Responsibilities:
 Studied in detail about several existing networks or sourcing models, gathered information about the industries and the
export potential of these industries.
SEMINARS/ WORSHOPS/ CONFERENCES ATTENDED
 Attended National Seminar on Critical Analysis of Foreign Trade Policy 2009-2014 organized by FIEO and EMPI in Indian
Habitat Centre.
 Participated in a Workshop on Critical Procedures of Export Import and Documentation conducted by PHD Chamber of
Commerce and Konrad - Adenauer – Foundation in PHD Chamber Of Commerce.
 Actively participated in conference at:
 Shipping Corporation of India, Mumbai on activities of Shipping Corporation.
 Indian Institute of Gems and Jewellery, Mumbai on Gems and Jewellery procedures.
 Minerals and Metals Trading Corporation, Mumbai on MMTC’s trade activities.
 Mumbai Branch of World Trade Centre on “World Trade Developments.

3.  Indian Institute of Packaging (I.I.P.) Mumbai.
 SEEPZ (SEZ) Mumbai on the contribution of SEZ in Indian economy.
EDUCATION & CREDENTIALS
 PGDM in International Business from Entrepreneurship & Management Process International (AICTE), New Delhi in 2011.
Secured 6.03 CGPA
 B.Com. (Hons.) from Barrackpore Rashtraguru Surenderanath College, Calcutta University, Kolkata in 2008. Secured
55%.
 HSC from Barrackpore Government High School, West Bengal Higher Secondary Education, Kolkata. Secured 69%.
 SSC from Ramakrishna Vivekananda Mission, Kolkata. Secured 70%.
IT SKILLS
 MS Office, OSX Mac, VB & C language
 Business Process Mapping, GAP Analysis
 Hands on SAP experience in:-
 Business Intelligence
 Forecasting and Replenishment
 Merchandizing
 Warehouse Management
 Business Research Tool: TPLinux, SAP & Cluster Analysis
 CRM concepts: Client Relationship; People Management, Project Planning, Scheduling & Execution
CERTIFICATIONS
 Certified course from The Institute of Computers Engineer, India on Visual Basic and C Language.
ACCOLADE
Received “EFP Award” from EMPI Business School.
BEYOND CURRICULUM
 Served as Cultural Secretary at college level.
 Associated with Barrackpore Seva Protisthan and Ramakrishna Mission Seva Sangathan.
PERSONAL DOSSIER
Date of Birth : 3rd
March 1987
Permanent Address : 71, Kajipara Road, Nayapally, Barrackpore, Kolkatta-700120
Linguistic Abilities : English, Hindi, Bengali