Learn how to integrate an effective email marketing plan in today's digital, mobile-friendly world with April Mullen of Selligent.

1. April Mullen, MBA

2. Sr.Marketing
Strategist, Selligent
Adjunct Instructor,
University of Missouri
– St. Louis
Columnist,MediaPost
Email Insider

3. § Email Continues to Be Successful
§ Mobile’s Role in Email’s Continued Success

5. • 2.6 Billion Worldwide
Email Users
• 205 Billion Messages
Sent and Received
Per Day in 2015
Source: Radicati Group, Email Statistics Report 2015-­2019
5

6. Q:What is the
estimated ROI
from email
marketing
programs for
your
organization?

8. § Millennials are more
likely than any other
age group to check
email on smartphones,
with 88% reporting that
they regularly using a
smartphone to check
email.
Harvard Business Review: Email Is the Best Way to Reach Millennials

9. §61% of marketing executives planned to
increase email marketing spend.
*Strongview’s Marketing Trends Survey Results 2015

13. Among 18-54 years olds, 79% of smartphone users
check email more than making calls on their device.*
80% delete a mobile email when it doesn’t render
properly and 30% unsubscribe.**
The web is no longer just a desktop experience.
*2013 Digital Publisher Report by Adobe
**Blue Hornet’s Consumer Views of Email Marketing, 2013

15. FROM NAME
SUBJECT LINE
PREVIEW PANE
ABOVE THE FOLD
COMPLETE
EMAIL
CLICK THROUGH
EMAIL
HEADLINE
FIRST
PARAGRAPH
BODY
CALL-TO-ACTION
LANDING PAGE
SUB-HEADLINE

16. Responsive design allows for
superior rendering on
desktops, tablets and
smartphones. This provides a
great user experience for
subscribers.

17. § Being as concise as possible.
§ Using a single, clear call-to-
action, ideally with
a bulletproof button
§ Utilizing white space to give
your text some breathing room
§ Using a minimum font size of
13px
§ Designing in a single-column
format

20. § LiveVideo
§ Social Feeds
§ Mobile Deep Linking
§ Countdown Clocks
§ Weather Feeds
§ And more!

21. EnhanceThe Moment