Brand evangelist<br />I have this asinine script that I have to recite when I answer the phone, “ X Company, our customers are our number one priority – how can I show you how importantyou are today?”<br />brand franchise <br />brand architecture<br />brand loyalty<br />brand tree<br />attitudinal branding<br />brand management <br />brand identity <br />brand experience<br />
Brand evangelist<br />I wish I was a customer – because they treat their employees like &^%%$<br />
What is branding?<br />“A brand is a name or trademark connected with a product or producer.”<br />- Wikipedia<br />
It’s about the relationship between internal and external that creates the brand – and within your own companies – you have to create positive brand evangelists.<br />Brand Evangelists. Evangelism can spread the bad as well as the good – be careful about the news you are spreading.<br />
Your reputation is your brand is your reputation…<br />
Positive and favorable WOM “word of mouth” is a result of (and not a Replacement of) the effective intersection of brand and marketing.<br />This is getting people to recommend you when you are not in the room.<br />
“Lose dollars for the firm and I will be understanding. <br />Lose reputation and I will be ruthless.”<br />- Warren Buffett<br />
Marketing will never <br />again be a one way <br />conversation.<br />
How you describe yourself (your company) is a tactic.<br />The strategy of experience is branding.<br />
“P&G is a company really committed to doing the right thing.<br />Why?<br />Because the principles don’t belong to Proctor & Gamble, they belong to the people who work there.”<br />- Kevin Roberts, CEO Worldwide Saatchi & Saatchi<br />
Personal Branding. <br />This is what will matter most to you in growing your companies.<br />
Google yourself. <br />Manage your brand.<br />Sign up for Google Alerts.<br />Manage your reputation and make sure the first three pages of search represent the real you.<br />
Some additional tips on personal branding:<br />Appearance<br />Brand Behavior <br />Communicate your brand<br />Center Stage<br />Evaluate<br />Invest<br />
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