1.
Valentine’s Day
10 MUST KNOW
CONTENT MARKETING
FACTS FOR

2.
In 2015, Valentine’s Day
spending reached an all
time high of $18.9 billion.
#1

3.
Customers spend
an average of
$142.31 on
Valentine’s gifts
Above is just some work we did for Samsung.
#2

4.
Who’s reading
Valentine’s Day content:
#3
77%
Women 44%
Gen X
41%
Millennial

5.
When they are reading:
Content about Valentine’s Day starts to
rise in November and peaks in February*.
*How do we know this? We have intent-based, proprietary publisher data which allows
us to gain insights into your audience – as well as how to reach them most effectively!
#4
NOVEMBER
through
FEBRUARY

6.
Consumers are
50% more likely
to look at content about
special occasion outfits
in February.
#5

7.
Consumers are 37% more likely to look at
content about jewelry in December, in
preparation for the holidays and Valentine’s
Day.
#6

8.
120x more likely to
search Valentine’s
Day parties and
decorations.
#7

9.
Like what you see? We shot, edited and own all
photos in this presentation!
81x more likely to search
Valentine’s Day gifts
#8

10.
Above is some work we did for Personal Creations.
#9
29x more likely to
search about
Valentine’s Day
festive foods and
recipes

11.
#10
Millennials want to know how
to find the perfect Valentine’s
Day gift (they account for 50%
of gift content searches)

12.
Ready to learn more?

13.
Valentine’s Day
10 MUST KNOW
CONTENT MARKETING
FACTS FOR
We have a real-life example of how we
incorporated Valentine’s Day into one of our
client’s content marketing strategy.
Contact us to learn about our
social starter package.
info@studioD.com
V A L E N T I N E ’ S
S P E C I A L

14.
Valentine's Day.
WISHING YOU HAPPY PLANNING FOR YOUR