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Product placement - Oxfam Trading & Unwrapped 2010

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S
stuartfowkes
BusinessNews & Politics
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Oxfam Unwrapped Christmas Product Placement 2010 Review and Results
What works……. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Daily Mail
Metro {London}
At Home
Bliss
Daily Telegraph
Yours
Real Homes
People
Sainsburys Magazine
House Beautiful
readyforten.com
allaboutyou.com
cosmopolitan.co.uk
Company.co.uk
Could we improve product placement for Unwrapped? ,[object Object],[object Object],[object Object],[object Object]
Placing feature articles in national newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Oxfam Retail and Online Shop Christmas Product Placement 2010 Review and Results
The technique ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The difference ,[object Object],[object Object],[object Object],[object Object]
Achievements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The People {Take it Easy}
Daily Star
Sunday Telegraph {Life}
Sunday Telegraph {Stella}
Homes & Gardens
Yours
guardian.co.uk
Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Christmas 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Product placement - Oxfam Trading & Unwrapped 2010