4. But now, we’re sketching
more than ever
• IdeaPaint Inc makes a paint
that turns any surface into a
whiteboard
• Its sales have doubled every
year since introduced in 2008
• More than ½ its business is in
the workplace
See “Doodling for Dollars,” Wall Street Journal, April 24, 2012
5. Why sketch?
• Enable communication
• Make abstract
concepts concrete
• Iterate on ideas
• Jumpstart
collaboration
• Ensure recollection
• Humanize ideas
6. What can I sketch?
• Home pages
• Category pages
• Product pages
• Wizards & widgets
• Search results
• Process Flows
• Anything, really
7. And there’s so
much more to
sketch for …
• Smartphones
• Tablets
• Google Glass
• iWatches
• Responsive design
• Ubiquitous
computing
8. Who can sketch?
• Information architects
• Interaction designers
• Graphic designers
• Content strategists
• Project managers
• Business analysts
• Functional analysts
• Developers
• Client directors
10. A few ways we sketch at
Razorfish:
•
•
•
•
•
Solo
Sketch to comp
Communicate to client
Storyboarding
As a team – collaboratively
11. What sketching isn’t …
• Sketching isn’t only for
designers
• Sketching isn’t difficult
• Sketching isn’t drawing
You don’t need to be
Michelangelo to participate
18. Twitter
[This sketch] has very special significance – it's hanging in the office somewhere
with one other page. Whenever I'm thinking about something, I really like to take
out the yellow notepad and get it down.
– Jack Dorsey, Twitter
“twttr sketch”
Twitter.com
20. “There are techniques
and processes whereby
we can put experience
front and center in design.
My belief is that the basis
for doing so lies in
extending the traditional
practice of sketching.”
- Bill Buxton
Bill Buxton
Sketching User
Experiences
21. Attributes of a Sketch
•Quick
•Timely
•Inexpensive
•Disposable
•Plentiful
•Clear vocabulary
•Distinct gesture
•Minimal detail
•Appropriate degree of refinement
•Suggest & explore rather than confirm
•Ambiguity
Bill Buxton
Sketching User
Experiences
22. "There is no more powerful
way to prove that we know
something well than to draw a
simple picture of it. And there
is no more powerful way to
see hidden solutions than to
pick up a pen and draw out
the pieces of our problem."
Dan Roam
The Back of the
Napkin
25. For the purposes
of today’s
workshop,
sketching is …
•Quick
•Simple
•Collaborative
26. All the tools you
need:
Paper
Sharpies
Photo by JasonTank, Flickr
27. Defining Collaborative Sketching
Origins
• Rooted in Design Studio Methodology
• Grew out of industrial design and architecture
• No “rockstars”
• Different versions/methods
• For example, Todd Zaki Warfel, Message First, talks
about …
• Create. Pitch. Critique.
• 6.8.5 game
28. Methodology
• Sketch
• Limit your time
• Don’t worry about mistakes or style
Goals
• Benefit from the participation of your colleagues
• Communicate ideas effectively by visualizing
them
• Quickly generate ideas and refine through
iterations
30. Discuss
• Discuss the experience you’re sketching
• What’s its purpose?
• What features are necessary?
• How would you prioritize them?
• What’s the audience?
• However, you are not discussing layout or design
• Just the problem you’re trying to solve
• No sketching yet
31. Sketch
• Sketch silently
• Limit your time – 5, 10 minutes
• Sketch as much has possible, as many different
ideas as possible
• Emphasis is on quantity of ideas not quality of
sketches
32. Share
• Review your work with your team
• Keep it short – 60 seconds each
• You provide feedback to others
• What you like
• Questions about didn’t work for you
• You’re not grilling your colleagues and this is
not a competition
33. Revise
• Now begin your wireframe with a more informed
view, more and better ideas
• And sketch again if you need to
40. Our Exercise:
A home page for Events.com
• A website for finding local events
– Listed by category
– Listed by date
– Listed by ???
• Who is the audience?
– Personas
42. Our Exercise:
In teams, sketch your ideas.
Events.com Home Page
1. Take 10 minutes to discuss
what features belong here
2. Sketch your ideas silently for 10
minutes
3. Share your sketches with your
team
4. Sketch again, incorporating
what you learned from others
Discuss
Sketch
Share
Revise
49. Online Reading & Viewing
Introduction to Design Studio Methodology
http://uxmag.com/articles/introduction-to-design-studio-methodology
The Design Studio Method – Presentation by
Todd Zaki Warfel
https://vimeo.com/37861987
50. Sketching Tools
The following apps are all
for the iPad:
• Adobe Ideas
• Bamboo Paper
• Muji Notebook
• Penultimate
• SketchBook Pro
• Paper
51. Prototyping With
Sketches
AppSeed
Currently a Kickstarter
projects, AppSeed allows
you to turn your app
sketches into working
mobile prototypes
"Sketching is simply the fastest way to
test ideas and visually brainstorm”
– Greg Goralski, AppSeed creator