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strategy+business
BLOG JANUARY 22, 2016
What Really Ails
China’s Economy
The Chinese industrial base is in urgent need of an upgrade.
BY JOHN JULLENS
www.strategy-business.com
1
over the economy, Beijing is rapidly depleting its cash
reserves as it tries to prevent the yuan from devaluing
too quickly. As a result, most mainstream economists
believe that China urgently needs to “rebalance” by
implementing structural reforms and moving to a more
market-based economy.
An October 2015 presentation by Tepper School of
Business professor Marvin Goodfriend to the Federal
Reserve Bank of New York sums up the conventional
wisdom: “China is facing a severe macroeconomic ad-
justment problem…[and] must reduce its excessive de-
pendence on investment as the main source of aggregate
demand…. The heart of China’s problem is its excep-
tionally low share of private consumption…. Unless
consumption can pick up the slack in a timely manner,
the requisite contraction of investment would precipi-
tate a recession.”
That is technically true, but also a little misleading.
Consumption as a share of GDP is indeed unusually
low, but only because the main economic driver of Chi-
na’s growth over the past decade has been capital invest-
ments in industrial capacity and physical infrastructure.
In fact, retail sales in China are estimated to grow 10.7
percent this year; certainly not enough to offset the de-
cline in industrial output, but clearly far from problem-
atic. Even though Chinese families hoard much of their
rising incomes (in response to the absence of a compre-
J
ust a few days into 2016, China’s stock market
was back in the headlines. The CSI 300 index
plunged 7 percent on January 4, triggering the
government’s new circuit breakers, which suspended
trading. On January 7, trading was halted again, this
time only a half hour after the market opened. Predict-
ably, Beijing intervened by injecting billions into the
interbank market, directing state-controlled funds to
buy shares, postponing the expiration of its recent sell-
ing ban on major investors, and supporting the yuan.
And just as predictably, global markets overreacted al-
most immediately, sparking a sell-off eerily similar to
last summer’s meltdown.
In reality, China’s markets are largely disconnected
from the real economy and are a poor leading indicator.
Their total market value represents only about 40 per-
cent of GDP, and individual retail investors account for
as much as 90 percent of daily transactions. In addition,
traded stocks are heavily skewed toward the manufac-
turing and construction sectors, and Chinese firms rely
far more on the banking system to raise capital.
Nevertheless, all is obviously not well in China.
GDP growth has slowed significantly, debt levels are
still increasing, and capital efficiency is unacceptably
low. At the same time, overcapacity has reached danger-
ous levels in sectors such as steel, glass, and cement. And
although it continues to exercise strong systemic control
What Really Ails China’s Economy
The Chinese industrial base is in urgent need of an upgrade.
by John Jullens
www.strategy-business.com
2
What should Beijing’s policymakers do? In addition to
addressing endemic corruption and serious environ-
mental concerns, China needs to take three critical steps
to avoid getting ensnared in the dreaded middle-income
trap while simultaneously maintaining economic and
political stability:
1.	 Continue to grow the services sector
2.	 Remove constraints on the private sector, and
redirect investment toward higher value-added
activities
3.	 Implement reforms of state-owned enterprises
(SOEs)
China is actually making progress against the first
two objectives. For example, the services sector has
grown steadily and now represents more than 50 per-
cent of GDP. Similarly, China is implementing a series
of initiatives, such as tax reform and better credit access
for small businesses, and is making substantial invest-
ments in numerous new and green technologies.
However, much less progress has been made in im-
proving the competitiveness of the thousands of SOEs
that still make up roughly 40 percent of China’s GDP.
Most economists prefer privatization, but for various
reasons, Beijing doesn’t want a Western-style, asset-light
balance sheet. That’s actually fine; state control of stra-
tegic sectors can be advantageous during a developing
hensive social safety net), low consumer demand simply
isn’t the problem most economists believe it to be.
Ultimately, a country’s economic health is a func-
tion of the type and strength of its domestic companies.
In other words, a national economy’s institutions and
policies should create an environment that stimulates
the formation, development, and global competitiveness
of its domestic companies over time. For a desperately
poor, mostly agrarian economy, such as China’s 30 years
ago, that initially means implementing various rural
improvement measures to migrate subsistence farm la-
bor into low-cost manufacturing for export markets.
But now that even China’s vast supply of surplus
farm labor is disappearing and costs are rising, domestic
firms have begun to lose business to cheaper countries,
such as Vietnam and Thailand. Thus the real underly-
ing challenge for China is how to upgrade its industrial
base, from manufacturing most of the world’s shoes,
toys, and other labor-intensive, low-skill products into
more capital- or technology-intensive products, such as
cars or medical equipment, and services.
Of course, it isn’t easy to elevate a developing econ-
omy’s industrial base and compete head-to-head against
the West’s far more experienced and capable world-class
firms. In fact, only a handful of countries have success-
fully managed this, and none with China’s scale, com-
plexity, and systemic impact on the world’s economy.
John Jullens
john.jullens@
strategyand.pwc.com
is the emerging markets leader
for the capabilities-driven
strategy platform for
Strategy&, PwC’s strategy
consulting business. He is a
principal with PwC US.
www.strategy-business.com
3
of the state, which may explain recent policy inconsis-
tencies and the lack of coordination between the inter-
ventionist securities commission and the more market-
oriented central bank. Ultimately, much will ride on the
political courage and business acumen of China’s lead-
ers. Let’s hope President Xi is up to the task. +
economy’s catch-up period. However, those assets must
then be well managed — and that’s where China has
fallen short. Instead of simply protecting SOEs indefi-
nitely, Beijing’s focus should be on administering a
healthy dose of tough love.
First, China needs another round of SOE rational-
ization similar to then Premier Zhu Rongji’s draconian
program in the late 1990s, which spurred China’s entry
into the WTO and its subsequent global economic rise.
Such rationalization programs may be even more diffi-
cult to implement today, often requiring mergers in-
stead of outright liquidations, but nevertheless must be
completed sooner rather than later.
Second, SOE management itself must be over-
hauled. Recently announced “supply-side” reforms, in-
cluding mixed ownership, are a promising first step. But
they don’t go far enough, as many SOEs still lack ad-
vanced managerial skills, for example, in marketing and
strategic planning. In addition, executive incentives
need to be more clearly focused on improving firm com-
petitiveness instead of meeting local political objectives
or advancement in the party hierarchy.
Finally, the remaining SOEs have to develop truly
world-class capabilities and integrate them into a coher-
ent and differentiated capabilities system. They must
decide how to progress from relying primarily on state
protection and country-based comparative advantages,
such as low-cost labor, to developing their own firm-
specific competitive advantages, and whether to fill ex-
isting capability gaps through external contracting, in-
ternal development, or M&A.
China’s greatest challenge may be a lack of consen-
sus on the best way forward. The New Right favors pro-
market reforms whereas the New Left advocates a return
strategy+business magazine
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© 2016 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms,
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What Really Ails China’s Economy

  • 1. www.strategy-business.com strategy+business BLOG JANUARY 22, 2016 What Really Ails China’s Economy The Chinese industrial base is in urgent need of an upgrade. BY JOHN JULLENS
  • 2. www.strategy-business.com 1 over the economy, Beijing is rapidly depleting its cash reserves as it tries to prevent the yuan from devaluing too quickly. As a result, most mainstream economists believe that China urgently needs to “rebalance” by implementing structural reforms and moving to a more market-based economy. An October 2015 presentation by Tepper School of Business professor Marvin Goodfriend to the Federal Reserve Bank of New York sums up the conventional wisdom: “China is facing a severe macroeconomic ad- justment problem…[and] must reduce its excessive de- pendence on investment as the main source of aggregate demand…. The heart of China’s problem is its excep- tionally low share of private consumption…. Unless consumption can pick up the slack in a timely manner, the requisite contraction of investment would precipi- tate a recession.” That is technically true, but also a little misleading. Consumption as a share of GDP is indeed unusually low, but only because the main economic driver of Chi- na’s growth over the past decade has been capital invest- ments in industrial capacity and physical infrastructure. In fact, retail sales in China are estimated to grow 10.7 percent this year; certainly not enough to offset the de- cline in industrial output, but clearly far from problem- atic. Even though Chinese families hoard much of their rising incomes (in response to the absence of a compre- J ust a few days into 2016, China’s stock market was back in the headlines. The CSI 300 index plunged 7 percent on January 4, triggering the government’s new circuit breakers, which suspended trading. On January 7, trading was halted again, this time only a half hour after the market opened. Predict- ably, Beijing intervened by injecting billions into the interbank market, directing state-controlled funds to buy shares, postponing the expiration of its recent sell- ing ban on major investors, and supporting the yuan. And just as predictably, global markets overreacted al- most immediately, sparking a sell-off eerily similar to last summer’s meltdown. In reality, China’s markets are largely disconnected from the real economy and are a poor leading indicator. Their total market value represents only about 40 per- cent of GDP, and individual retail investors account for as much as 90 percent of daily transactions. In addition, traded stocks are heavily skewed toward the manufac- turing and construction sectors, and Chinese firms rely far more on the banking system to raise capital. Nevertheless, all is obviously not well in China. GDP growth has slowed significantly, debt levels are still increasing, and capital efficiency is unacceptably low. At the same time, overcapacity has reached danger- ous levels in sectors such as steel, glass, and cement. And although it continues to exercise strong systemic control What Really Ails China’s Economy The Chinese industrial base is in urgent need of an upgrade. by John Jullens
  • 3. www.strategy-business.com 2 What should Beijing’s policymakers do? In addition to addressing endemic corruption and serious environ- mental concerns, China needs to take three critical steps to avoid getting ensnared in the dreaded middle-income trap while simultaneously maintaining economic and political stability: 1. Continue to grow the services sector 2. Remove constraints on the private sector, and redirect investment toward higher value-added activities 3. Implement reforms of state-owned enterprises (SOEs) China is actually making progress against the first two objectives. For example, the services sector has grown steadily and now represents more than 50 per- cent of GDP. Similarly, China is implementing a series of initiatives, such as tax reform and better credit access for small businesses, and is making substantial invest- ments in numerous new and green technologies. However, much less progress has been made in im- proving the competitiveness of the thousands of SOEs that still make up roughly 40 percent of China’s GDP. Most economists prefer privatization, but for various reasons, Beijing doesn’t want a Western-style, asset-light balance sheet. That’s actually fine; state control of stra- tegic sectors can be advantageous during a developing hensive social safety net), low consumer demand simply isn’t the problem most economists believe it to be. Ultimately, a country’s economic health is a func- tion of the type and strength of its domestic companies. In other words, a national economy’s institutions and policies should create an environment that stimulates the formation, development, and global competitiveness of its domestic companies over time. For a desperately poor, mostly agrarian economy, such as China’s 30 years ago, that initially means implementing various rural improvement measures to migrate subsistence farm la- bor into low-cost manufacturing for export markets. But now that even China’s vast supply of surplus farm labor is disappearing and costs are rising, domestic firms have begun to lose business to cheaper countries, such as Vietnam and Thailand. Thus the real underly- ing challenge for China is how to upgrade its industrial base, from manufacturing most of the world’s shoes, toys, and other labor-intensive, low-skill products into more capital- or technology-intensive products, such as cars or medical equipment, and services. Of course, it isn’t easy to elevate a developing econ- omy’s industrial base and compete head-to-head against the West’s far more experienced and capable world-class firms. In fact, only a handful of countries have success- fully managed this, and none with China’s scale, com- plexity, and systemic impact on the world’s economy. John Jullens john.jullens@ strategyand.pwc.com is the emerging markets leader for the capabilities-driven strategy platform for Strategy&, PwC’s strategy consulting business. He is a principal with PwC US.
  • 4. www.strategy-business.com 3 of the state, which may explain recent policy inconsis- tencies and the lack of coordination between the inter- ventionist securities commission and the more market- oriented central bank. Ultimately, much will ride on the political courage and business acumen of China’s lead- ers. Let’s hope President Xi is up to the task. + economy’s catch-up period. However, those assets must then be well managed — and that’s where China has fallen short. Instead of simply protecting SOEs indefi- nitely, Beijing’s focus should be on administering a healthy dose of tough love. First, China needs another round of SOE rational- ization similar to then Premier Zhu Rongji’s draconian program in the late 1990s, which spurred China’s entry into the WTO and its subsequent global economic rise. Such rationalization programs may be even more diffi- cult to implement today, often requiring mergers in- stead of outright liquidations, but nevertheless must be completed sooner rather than later. Second, SOE management itself must be over- hauled. Recently announced “supply-side” reforms, in- cluding mixed ownership, are a promising first step. But they don’t go far enough, as many SOEs still lack ad- vanced managerial skills, for example, in marketing and strategic planning. In addition, executive incentives need to be more clearly focused on improving firm com- petitiveness instead of meeting local political objectives or advancement in the party hierarchy. Finally, the remaining SOEs have to develop truly world-class capabilities and integrate them into a coher- ent and differentiated capabilities system. They must decide how to progress from relying primarily on state protection and country-based comparative advantages, such as low-cost labor, to developing their own firm- specific competitive advantages, and whether to fill ex- isting capability gaps through external contracting, in- ternal development, or M&A. China’s greatest challenge may be a lack of consen- sus on the best way forward. The New Right favors pro- market reforms whereas the New Left advocates a return
  • 5. strategy+business magazine is published by certain member firms of the PwC network. To subscribe, visit strategy-business.com or call 1-855-869-4862. • strategy-business.com • facebook.com/strategybusiness • linkedin.com/company/strategy-business • twitter.com/stratandbiz Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. © 2016 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “strategy+business” is a trademark of PwC.