1.
Industry Primer
Real Estate
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2.
CONTENTS
Real Estate Industry Facts And Figures - Global ........................................................................... 2
Real Estate Industry Facts And Figures - India .............................................................................. 3
Marketing Outsourcing And its Power In Real Estate ..................................................................... 4
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3.
Real Estate Industry Facts And Figures - Global
4. Estimated size of Real Estate (US$ Tril)
$50
$45
$40
$35
$30
$25
$20
$15
$10
$5
0
Europe US/Canada Asia Pacific Latin America GCC
2011 2021 2031
Source : EIU, IMF, Prudential Real Estate Investors Research
The real estate industry is one of the biggest sources of income globally. It has gained a
reputation of creating wealth like no other instrument. Worldwide, real estate revenues have
risen meteorically over the decades. Growing world cities have become hubs for high value real
estate.
Here are some figures on real estate value according to the area.
Europe, the bloc with the largest number of countries (25), had the largest total value, at $9.4
trillion. The US/Canada totaled $7.5 trillion, followed by Asia-Pacific ($7.2 trillion), Latin America
($1.8 trillion) and the six-nation Gulf Cooperation Council, or GCC ($677 billion).
Growth over the next decade will be disproportionately dominated by developing countries. By
2021, the forecast is that developing countries will encompass 42.8% of the CRE (Commercial
Real Estate) market, up from 24.2% in 2011.
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4.
Real Estate Industry Facts And Figures - India
Here are some data showing emerging real estate markets around the world:
8. Annualized Growth of Instituional Grade Real Estate in Select Countries, 2011-2021
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
China India Russia Turkey Brazil Mexico US UK France Germany Italy Japan
Source : EIU, IMF, Prudential Real Estate Investors Research
9. Contributors to Global Growth of Commercial Real Estate
Real Estate Growth over Contribution to
in 2011 ($B) 2011-2021 ($B) Global RE Growth
1. China 1,863.9 7.877.4 35.5%
2. United States 6,752.7 3,537.0 16.0%
3. India 350.4 1,279.6 5.8%
4. Russia 619.6 1,078.7 4.9%
5. Brazil 883.7 1,054.3 4.8%
6. United Kingdom 1,370.3 582.2 2.6%
7. Indonesia 189.1 563.0 2.5%
8. South Korea 467.4 465.9 2.1%
9. Canada 784.4 431.6 1.9%
10. Japan 2,678.0 394.7 1.8%
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5.
11. Germany 1,614.6 362.7 1.6%
12. Turkey 239.8 339.2 1.5%
13. Singapore 241.1 304.6 1.4%
14. France 1,247.9 280.4 1.3%
15. Mexico 369.6 258.4 1.2%
16. Australia 656.1 235.8 1.1%
17. Poland 186.3 198.4 0.9%
18. Others 6,044.0 2,920.7 13.2%
Total 26,559 22,164 100.0%
Source : EIU, IMF, Prudential Real Estate Investors Research
Marketing Outsourcing and its Power in Real Estate
Emerging markets for real estate are concentrated in the BRIC (Brazil, Russia, India, and China)
countries. The immense amount of revenue coming in from the real estate sector has been
instrumental in creating jobs and aiding other associated sectors. It is one of the most important
deciding factors for infrastructure growth of a country.
Real estate companies command a huge amount of capital through massive projects, sales and
marketing endeavors. Some of the biggest spenders in the advertising and marketing sector are major
real estate companies and agencies. There is a constant need to create awareness, attract buyers
and sell property.
The stress is on visibility, branding, promotions and sales campaigns. For the real estate companies to
truly shine and move ahead of the competition, a dedicated, end-to-end marketing solution provider is
critical.
Marketing outsourcing fits the bill to the T, encompassing all the major aspects of marketing,
outsourcing itself is an attractive option. There are unique advantages to this.
1. End-to-end marketing
2. Email campaigns
3. Event management and promotion
4. Digital and social media image creation
5. Data
6. Content/inbound marketing strategies
7. IT/HR services
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6.
These are some of the basic features of marketing outsourcing which a real estate firm can utilize. All
of these come under one umbrella of marketing outsourcing. One of the most crucial factors is that the
ROI is way higher than normal scenarios which make the deal a lot sweeter.
What the real estate industry needs and what marketing outsourcing provides
Marketing Services Marketing Support Services
? engine Optimization
Search ? Validation
Database
Email campaign management
? Lead generation
?
Event promotions
? ? intelligence
Business
Telemarketing services
? ? writing
Content
IT solutions
? design
Website
Newsletters
?
Email Templates
?
Brochures
?
REAL ESTATE
AGENCIES / COMPANIES
The support system that marketing outsourcing can create is essentially a life saver for the real estate
industry. With competition heating up, the core business process needs time, effort and serious
dedication. Marketing outsourcing creates opportunities to decrease this burden, allowing for better
results and increased ROI.
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7.
The skill sets which marketing outsourcing brings to the table include dedicated teams to manage the
huge data requirements, design and execute exclusive email campaigns, deliver high end digital
solutions, and create massive brand awareness and engagement on social media.
Marketing outsourcing is the shot in the arm for the real estate industry requires now. Capitalize on this
opportunity and see how the ROI increases.
Strategic Outsourcing Services
Strategic Outsourcing Services, a division of Champions Group was established in the year 1999 in
US, and 2003 in India. It was founded with the aim of helping companies do marketing in an organized
and innovative manner. Since its inception, Strategic has not only worked towards helping clients
achieve their business goals, but also surpassed them through Responsible Marketing.
With over 1800 employees spread across India and US; Strategic has catered to over 30% of Fortune
500 companies. The company and all its employees believe in 4Ps; namely, Personal Integrity,
Prompt Fulfillment, Professional Development and Positive Energy. For more information, visit our
website at http://strategicoutsourcingservices.com
Contact Us
P: +91-80-4143 5564, +91-80-41152610
E : marketing@strategicoutsourcingservices.com
Website: Email: Call Us:
www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612