Enviar pesquisa
Carregar
How storytelling can enhance digital projects
•
328 gostaram
•
31,353 visualizações
LUKSO
Seguir
A manifesto about the importance of sotrytelling in a new marketing environment.
Leia menos
Leia mais
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 42
Baixar agora
Baixar para ler offline
Recomendados
The Art of Storytelling
The Art of Storytelling
SheSaysSG
The Art of Storytelling
The Art of Storytelling
christiansaylor
Corporate storytelling
Corporate storytelling
Francesco Zaralli
Smart Brand Social Storytelling
Smart Brand Social Storytelling
Sysomos
The publish meme.
The publish meme.
Jon Crowley
Hidden Lost Cities
Hidden Lost Cities
Storytellers
Eddie Robb from Make it Social Panel/Presentation at The Travel Marketing Sum...
Eddie Robb from Make it Social Panel/Presentation at The Travel Marketing Sum...
Cooperatize
Becoming Transmedia Architects Through Play and Visual Thinking
Becoming Transmedia Architects Through Play and Visual Thinking
Erin Brockette Reilly
Recomendados
The Art of Storytelling
The Art of Storytelling
SheSaysSG
The Art of Storytelling
The Art of Storytelling
christiansaylor
Corporate storytelling
Corporate storytelling
Francesco Zaralli
Smart Brand Social Storytelling
Smart Brand Social Storytelling
Sysomos
The publish meme.
The publish meme.
Jon Crowley
Hidden Lost Cities
Hidden Lost Cities
Storytellers
Eddie Robb from Make it Social Panel/Presentation at The Travel Marketing Sum...
Eddie Robb from Make it Social Panel/Presentation at The Travel Marketing Sum...
Cooperatize
Becoming Transmedia Architects Through Play and Visual Thinking
Becoming Transmedia Architects Through Play and Visual Thinking
Erin Brockette Reilly
Aligning PR with Storytelling by The Hoffman Agency
Aligning PR with Storytelling by The Hoffman Agency
The Hoffman Agency
Julie Campbell's eduWeb 2012 Presentation
Julie Campbell's eduWeb 2012 Presentation
Julie Campbell
Digital Age: Changes and Challenges. For IT Cluster
Digital Age: Changes and Challenges. For IT Cluster
Zigurds Zakis
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
power to the pixel
Branding in the era of storytelling
Branding in the era of storytelling
Karim Syed
The mission a love story
The mission a love story
Snow Dowd
The 4 keys to a compelling story
The 4 keys to a compelling story
Ed Lynes
ACG Breakfast Briefing 14 Jan 09
ACG Breakfast Briefing 14 Jan 09
Pierre Joubert
McCannBlue 7 Social Truths
McCannBlue 7 Social Truths
McCannBlue
London metropolitan business school
London metropolitan business school
Gabrielle Kuiper
5 Tips to build your Brand Community
5 Tips to build your Brand Community
Pascal Andrés Reymond
Relationship building through storytelling
Relationship building through storytelling
Joke Claessen
Disney SMMC On the Road in Philadelphia
Disney SMMC On the Road in Philadelphia
Sisy McDowell
Brand narratives upload
Brand narratives upload
Jean JooHyun Oh
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
power to the pixel
Mkt389week9
Mkt389week9
Michael Germano
17 Social Media Marketing Trends for 2011
17 Social Media Marketing Trends for 2011
DreamGrow Digital
17 social-media-marketing-trends-for-2012
17 social-media-marketing-trends-for-2012
dong euro
Social Media 101
Social Media 101
Sarah Allen Consulting
Intention - Banzai
Intention - Banzai
Seigen Media
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environment
powermarketinghagerstown
40 Storyquotes that will shake your mind
40 Storyquotes that will shake your mind
LUKSO
Mais conteúdo relacionado
Mais procurados
Aligning PR with Storytelling by The Hoffman Agency
Aligning PR with Storytelling by The Hoffman Agency
The Hoffman Agency
Julie Campbell's eduWeb 2012 Presentation
Julie Campbell's eduWeb 2012 Presentation
Julie Campbell
Digital Age: Changes and Challenges. For IT Cluster
Digital Age: Changes and Challenges. For IT Cluster
Zigurds Zakis
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
power to the pixel
Branding in the era of storytelling
Branding in the era of storytelling
Karim Syed
The mission a love story
The mission a love story
Snow Dowd
The 4 keys to a compelling story
The 4 keys to a compelling story
Ed Lynes
ACG Breakfast Briefing 14 Jan 09
ACG Breakfast Briefing 14 Jan 09
Pierre Joubert
McCannBlue 7 Social Truths
McCannBlue 7 Social Truths
McCannBlue
London metropolitan business school
London metropolitan business school
Gabrielle Kuiper
5 Tips to build your Brand Community
5 Tips to build your Brand Community
Pascal Andrés Reymond
Relationship building through storytelling
Relationship building through storytelling
Joke Claessen
Disney SMMC On the Road in Philadelphia
Disney SMMC On the Road in Philadelphia
Sisy McDowell
Brand narratives upload
Brand narratives upload
Jean JooHyun Oh
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
power to the pixel
Mkt389week9
Mkt389week9
Michael Germano
17 Social Media Marketing Trends for 2011
17 Social Media Marketing Trends for 2011
DreamGrow Digital
17 social-media-marketing-trends-for-2012
17 social-media-marketing-trends-for-2012
dong euro
Social Media 101
Social Media 101
Sarah Allen Consulting
Intention - Banzai
Intention - Banzai
Seigen Media
Mais procurados
(20)
Aligning PR with Storytelling by The Hoffman Agency
Aligning PR with Storytelling by The Hoffman Agency
Julie Campbell's eduWeb 2012 Presentation
Julie Campbell's eduWeb 2012 Presentation
Digital Age: Changes and Challenges. For IT Cluster
Digital Age: Changes and Challenges. For IT Cluster
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
Branding in the era of storytelling
Branding in the era of storytelling
The mission a love story
The mission a love story
The 4 keys to a compelling story
The 4 keys to a compelling story
ACG Breakfast Briefing 14 Jan 09
ACG Breakfast Briefing 14 Jan 09
McCannBlue 7 Social Truths
McCannBlue 7 Social Truths
London metropolitan business school
London metropolitan business school
5 Tips to build your Brand Community
5 Tips to build your Brand Community
Relationship building through storytelling
Relationship building through storytelling
Disney SMMC On the Road in Philadelphia
Disney SMMC On the Road in Philadelphia
Brand narratives upload
Brand narratives upload
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
Mkt389week9
Mkt389week9
17 Social Media Marketing Trends for 2011
17 Social Media Marketing Trends for 2011
17 social-media-marketing-trends-for-2012
17 social-media-marketing-trends-for-2012
Social Media 101
Social Media 101
Intention - Banzai
Intention - Banzai
Destaque
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environment
powermarketinghagerstown
40 Storyquotes that will shake your mind
40 Storyquotes that will shake your mind
LUKSO
[KUG Award 2009] Storytelling Sung Yong Seo
[KUG Award 2009] Storytelling Sung Yong Seo
Keynote User Group
예산군 효과적인 콘텐츠 20091102
예산군 효과적인 콘텐츠 20091102
Industrial Bank of Korea
3 나의 경쟁력 pdf
3 나의 경쟁력 pdf
JUNGEUN KANG
How Storytelling drives Corporate Culture
How Storytelling drives Corporate Culture
LUKSO
Digital Storytelling
Digital Storytelling
Helen Barrett
The Making of Fiat Mio (case study)
The Making of Fiat Mio (case study)
Vera Cheng
Storytelling Cookbook *Micro Edition* (German)
Storytelling Cookbook *Micro Edition* (German)
Christian Riedel
Mechinno - Company Profile (English)
Mechinno - Company Profile (English)
Eleonora Sarti
Mechinno - Company Profile (Italiano)
Mechinno - Company Profile (Italiano)
Eleonora Sarti
About storytelling 강성삼 storytelling producer
About storytelling 강성삼 storytelling producer
websmedia
[제7회 인터넷리더십] 마음을 움직이는 스토리텔링 - 한명수
[제7회 인터넷리더십] 마음을 움직이는 스토리텔링 - 한명수
daumfoundation
Group 04 Maersk Line Case Submission
Group 04 Maersk Line Case Submission
Ashwin Malshe
Your Life Is A Transmedia Experience
Your Life Is A Transmedia Experience
socialcreature
Brand Storytelling
Brand Storytelling
Bianca Cawthorne
PSFK Future of Gaming Report
PSFK Future of Gaming Report
PSFK
Secrets to Successful Storytelling
Secrets to Successful Storytelling
childrensministry
"Drama, Baby! 120"
"Drama, Baby! 120"
Three-Headed Monkeys
A six step content marketing model
A six step content marketing model
Steven Van Belleghem
Destaque
(20)
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environment
40 Storyquotes that will shake your mind
40 Storyquotes that will shake your mind
[KUG Award 2009] Storytelling Sung Yong Seo
[KUG Award 2009] Storytelling Sung Yong Seo
예산군 효과적인 콘텐츠 20091102
예산군 효과적인 콘텐츠 20091102
3 나의 경쟁력 pdf
3 나의 경쟁력 pdf
How Storytelling drives Corporate Culture
How Storytelling drives Corporate Culture
Digital Storytelling
Digital Storytelling
The Making of Fiat Mio (case study)
The Making of Fiat Mio (case study)
Storytelling Cookbook *Micro Edition* (German)
Storytelling Cookbook *Micro Edition* (German)
Mechinno - Company Profile (English)
Mechinno - Company Profile (English)
Mechinno - Company Profile (Italiano)
Mechinno - Company Profile (Italiano)
About storytelling 강성삼 storytelling producer
About storytelling 강성삼 storytelling producer
[제7회 인터넷리더십] 마음을 움직이는 스토리텔링 - 한명수
[제7회 인터넷리더십] 마음을 움직이는 스토리텔링 - 한명수
Group 04 Maersk Line Case Submission
Group 04 Maersk Line Case Submission
Your Life Is A Transmedia Experience
Your Life Is A Transmedia Experience
Brand Storytelling
Brand Storytelling
PSFK Future of Gaming Report
PSFK Future of Gaming Report
Secrets to Successful Storytelling
Secrets to Successful Storytelling
"Drama, Baby! 120"
"Drama, Baby! 120"
A six step content marketing model
A six step content marketing model
Semelhante a How storytelling can enhance digital projects
Digital Storytelling
Digital Storytelling
Euronet srl
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
Royal Holloway, University of London
Sxsw social storytelling presentation
Sxsw social storytelling presentation
LiveWorld
Story telling workshop_sxsw_2013
Story telling workshop_sxsw_2013
Carri Bugbee
Trends in Social Media - 2011
Trends in Social Media - 2011
Matt Heindl
The ins and outs of storytelling
The ins and outs of storytelling
Alyson Landry
Storytelling ins and outs
Storytelling ins and outs
Alyson Landry
Transmedia storytelling
Transmedia storytelling
Robin Low
TRENDS IN SOCIAL MEDIA MARKETING
TRENDS IN SOCIAL MEDIA MARKETING
Matt Heindl
Digital Communications Javier Lopez Valcarcel IED Madrid May12
Digital Communications Javier Lopez Valcarcel IED Madrid May12
Javier Lopez-Valcarcel
The Age of relevance #SMSummit2015
The Age of relevance #SMSummit2015
Anis Zantout
Presentation for netSquared Wellington
Presentation for netSquared Wellington
Rosalind Dibley
AFSUG Cafe BI - Andy Hadfield
AFSUG Cafe BI - Andy Hadfield
Manti Grobler
Your brand story
Your brand story
CharityComms
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Steven Zwerink
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
Cobalt Blue
Psfk presentation
Psfk presentation
Ezra Englebardt
InVoyage 2014 Portugal - Telling Your Story Keynote
InVoyage 2014 Portugal - Telling Your Story Keynote
Paul Sheehy
WWHD: What Would Harvey Do? An introduction to social media using the (hypoth...
WWHD: What Would Harvey Do? An introduction to social media using the (hypoth...
CanadaHelps / MyCharityConnects
Where Are We Going?
Where Are We Going?
Josh Williams
Semelhante a How storytelling can enhance digital projects
(20)
Digital Storytelling
Digital Storytelling
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
Sxsw social storytelling presentation
Sxsw social storytelling presentation
Story telling workshop_sxsw_2013
Story telling workshop_sxsw_2013
Trends in Social Media - 2011
Trends in Social Media - 2011
The ins and outs of storytelling
The ins and outs of storytelling
Storytelling ins and outs
Storytelling ins and outs
Transmedia storytelling
Transmedia storytelling
TRENDS IN SOCIAL MEDIA MARKETING
TRENDS IN SOCIAL MEDIA MARKETING
Digital Communications Javier Lopez Valcarcel IED Madrid May12
Digital Communications Javier Lopez Valcarcel IED Madrid May12
The Age of relevance #SMSummit2015
The Age of relevance #SMSummit2015
Presentation for netSquared Wellington
Presentation for netSquared Wellington
AFSUG Cafe BI - Andy Hadfield
AFSUG Cafe BI - Andy Hadfield
Your brand story
Your brand story
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
Psfk presentation
Psfk presentation
InVoyage 2014 Portugal - Telling Your Story Keynote
InVoyage 2014 Portugal - Telling Your Story Keynote
WWHD: What Would Harvey Do? An introduction to social media using the (hypoth...
WWHD: What Would Harvey Do? An introduction to social media using the (hypoth...
Where Are We Going?
Where Are We Going?
Último
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PanhandleOilandGas
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Damini Dixit
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon investment
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Adnet Communications
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
lizamodels9
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon investment
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
P&CO
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
Último
(20)
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Phases of Negotiation .pptx
Phases of Negotiation .pptx
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
How storytelling can enhance digital projects
1.
2.
No one can
deny the importance of social network in our days.
3.
data proving its
relevance are all around the web.
4.
5.
The tools for
social network are growing faster and faster as well.
6.
Social Network has
changed marketing environment forever.
7.
8.
9.
10.
11.
12.
Lets talk about
stories?
13.
Stories are the
essence of human experience.
14.
Stories give us
context, and context help us to understand things.
15.
Stories inspire and
motivate people to action.
16.
and stories have
proven its value in all kinds of human activities.
17.
So the question
becomes on how to apply story concepts at the social media environment
18.
First of all,
you need to understand what stories your brand can attach to or tell.
19.
Then, you gotta
track conversations that are attached to your brand’s values.
20.
Finally, you must
find a way to make your brand fill the gap between stories that are being told and stories that you can tell.
21.
We believe there
are TWO WAYS that you can do it.
22.
1. Learning with
the guys from filmmaking 2. Learning with the guys from game design.
23.
1. Lessons from
filmmaking. • • •
24.
Coca-Cola have done
it beautifully
25.
And people reacted
to their story! • • • •
26.
Gatorade also got
a great story.
27.
And everyone enjoyed
so much! • • • • •
28.
In both examples,
we had:
29.
2. Lessons from
game design •
30.
31.
2. Lessons from
game design • • •
32.
PEPSI showed us
how to inspire stories.
33.
Responses were amazing!
• • • • •
34.
FIAT MIO invited
adventurers for a journey
35.
And people got
the cause. • • • •
36.
In both examples,
we had:
37.
Social network is
all about conversations. Storytelling is all about conversations.
38.
And every BRAND
has stories to tell.
39.
So you just
have to master the art of storytelling.
40.
What are you
waiting to inspire people to share your brandstories?
41.
Hands on and
let the adventure begins!
Baixar agora