Turnberry CC LinkedIn Event - 8.25.10
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This document discusses how customer engagement and marketing is shifting in the age of "Me Media" where it is focused on individual customers rather than mass marketing. It emphasizes the importance of building trust through solving customers' problems on their own terms through listening, learning and changing rather than interrupting them with unsolicited sales pitches. It also recommends leveraging networks for business decisions, connecting people, and helping customers rather than solely focusing on numbers and sales.
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Turnberry CC LinkedIn Event - 8.25.10
- 1. THE SHIFT Customer Engagement and Marketing in the Age of Me Media
- 2. THE SHIFT
- 3. The Push…
- 4. The Shift…
- 5. The New Rules of Engagement
- 10. “ Too many organizations care about numbers, not fans… true leaders have figured out that the real win is in turning a casual fan into a true one.” Seth Godin
- 11. “ Brand Journalism is the creation of Web content—videos, blog posts, photos, charts, graphs, essays, ebooks, white papers—that deliver value to your marketplace and serve to position your organization as one worthy of doing business with.” David Meerman Scott
- 12. Are You Ready? Matt Batt [email_address] www.pipelinemediarelations.com
Editor's Notes
- Pipeline Media Relations…we help organizations communicate with the audiences most important to their goals and objectives. We do this through Awareness Campaigns – which is quite simply where traditional and social media relations intersect – that’s where we do business for our clients. We’re working with companies like redbox, KOHLER and Cancer Treatment Centers of America – we’ve also had the privilege of working with concierge services helping you understand the value of The New Word of Mouth with Sheryl Novak and Concierge & Event Services Worldwide in Chicago! Today we will break some conference rules Today you won’t be hearing from a social media expert…there isn’t such a thing Today I’ll help you better understand what this communications shift is all about & how to act socially Today I wont tell you how to use Facebook, Twitter, YouTube, blogs, etc. Today we’ll help you empower your tribe of raving advocates!
- So what the heck is this shift…I stole this video…perhaps you’ve seen it perhaps you haven’t Sit back…enjoy!
- Advertising, direct mail, telemarketing, trade shows and even traditional PR is seen in a new light be consumers – myself included, marketers are trained to market their product, service, client, people, etc. Any way you currently look at “traditional marketing” – it is a push, a sell, and something consumers have become pretty opinionated about. For the first time in my 12+ years in marketing…I’ve seen a dramatic shift in this approach – and I’m VERY excited about it! I hope you share this passion with me by the end of today.
- Any traditional marketing platform you look at…people are finding ways to screen and block the sometimes forced messages. Technology – namely the Internet has enabled the people – not the media or marketers – to set the rules of engagement. We don’t want your emails, we don’t want to hear your ads, not your commercials and especially not your phone calls in the evening while I’m definitely on my personal clock. In fact, we don’t even want to read the news and stories that aren’t relevant to our personal interests – instead we’ll sign up for the RSS feeds around the topics that ARE of interest to me.
- What are the new rules of engagement? We absolutely must play by these new rules of Google… Almost 85% of all Internet traffics starts at Google - where do you go to learn more? This means that focusing solely on the old ways of communicating with your audiences is no longer effective – you need to embrace these new rules which could be viewed a “Corporate Journalism” YouTube - 24 hours of video being uploaded per minute; 2 billion videos viewed per day…in less than 5 years; Six out of seven U.S. Internet users now view online video content in a month & YouTube is the 3 rd largest search engine What videos do people see about your brand? What about your competition? Social networking continued to gain momentum in 2009 with nearly 4 out of 5 Internet users visiting a social networking site on a monthly basis – Facebook is now larger than the population of the U.S. with 500 million profiles How are you engaging with your audiences?
- All of these new social engagement tools and platforms can do amazing things for business… BUT the real importance about this societal shift we’re now seeing isn’t about the platforms per se – its about the customer engagement and these new rules of ME Media… Do any of you feel like the Internet is going away? Folks, the rules have forever changed from this point moving forward…let me explain
- All of these new social engagement tools and platforms can do amazing things for business… BUT the real importance about this societal shift we’re now seeing isn’t about the platforms per se – its about the customer engagement and these new rules of ME Media… So let’s talk about shoes…or about two great examples of companies that have embraced this shift in the shoe space.
- How can each of you embrace these social engagement tools and platforms to gain true customer engagement for your management company? Besides, you are the gatekeepers for your clients… Focus your time socially on what keeps your clients up at night or what solves a problem for each – where might they go out to eat yet safe some $$$ in this recession? Become your own publisher and use blogging, video, networking and these New Rules of Engagement to help solve these problems for your key audiences…with no strings attached Empower, connect and lead your “Tribe” of clients and employees to talk Lead them, help them, listen to them, learn from them and change the way you respond as a result This isn’t rocket science…its common sense that is so incredibly feasible given this SHIFT in both technology and this new world of “Me Media” that we are now experiencing.
- You are a wealth of useless and useful knowledge as concierges…use this unbelievable power to your advantage and play by Google’s rules, empower your tribes of advocates that love working with you & help them with absolutely no strings attached
- FREE ASSESSMENT & EMAIL PRESENTATION FOR ANYONE THAT REACHES OUT TO ME!