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Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

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With the recent changes at Google, accurate keyword data has become much more difficult, if not impossible to come by. Some say keyword research is dead as keywords are no longer specifically relevant to search queries and voice search. I'll show you what happened, why it matters and why keyword research is still valueable to any online marketing campaign.

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  • Well done presentation, Stoney. And very funny about the 'apocalypse'. I'm interested to learn more about your methods in determining these keywords and especially how effective it has been. We made a tool http://keyseo.io and pretty much use what you advise and more to determine these not provided keywords. Would love to hear your opinions and suggestions.
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Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

  1. 1. SURVIVING THE KEYWORD Apocalypse KEYWORD RESEARCH POST: KEYWORD TOOL, (NOT PROVIDED), AND HUMMINGBIRD Stoney G deGeyter @stoneyd 1
  2. 2. IT'S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE) Stoney G deGeyter @stoneyd 2
  3. 3. IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE) Timeline of the keyword apocalypse August 24 (ish) Google Rolls Out Hummingbird Algorithm & SEOs Don’t Notice August 27, 2013 Google Takes Away Keyword Tool & SEOs Freak Out SURVIVING THE KEYWORD APOCALYPSE Week of Sep. 4 Google Makes Keyword Data “(Not Provided)” & SEOs Freak Out Sep. 26, 2013 Google Discloses Hummingbird & SEOs Freak Out @PolePositionMkg #PPMedu
  4. 4. IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE) The perfect keyword storm? (Not Provided) Humming bird Keyword Tool Gone Keywords are “Irrelevant” SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  5. 5. IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE) Just another day in SEO SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  6. 6. IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE) Keywords still matter that thing that does that stuff that makes me feel that way SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  7. 7. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Stoney G deGeyter @stoneyd 7
  8. 8. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Where do you go for keyword data SERVER LOGS SURVIVING THE KEYWORD APOCALYPSE KEYWORD TOOL KEYWORDS ARE EVERYWHERE @PolePositionMkg #PPMedu
  9. 9. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Where do you go for keyword data PPC CAMPAIGN & PLANNER KEYWORDS CLOUD TOOLS WORDTRACKER KEYWORDS SURVIVING THE KEYWORD APOCALYPSE EVERYDAY CONVERSATION @PolePositionMkg #PPMedu
  10. 10. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Here’s what we know… ORGANICALLY RELATED WORDS EXACT MATCH KEYWORDS SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  11. 11. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Find your core terms (just like before) My Core Terms Power Tool Batteries Laptop Batteries Cell Phone Batteries Motorcycle Batteries SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  12. 12. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Add your qualifiers (just like before) SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  13. 13. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Incorporate related words (very important!) Co-Occurrence Synonyms Regular Correlation SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  14. 14. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Finding co-occurrence keywords (words frequently found together) Competitor Sites • Pick 3-5 top ranked Cloud Tools • Such as: TagCrowd, Tagxedo, Webconfs.com Similar Terms • Words used in each document SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  15. 15. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Finding synonyms (words that can be used interchangeably) bar Car Sandwich Shop Attorney Ratings Restaurant tavern Auto Deli Lawyer Reviews Place to Eat Source: http://www.visualthesaurus.com SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  16. 16. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE Finding words that correlate (words that are used within topical context) Snow SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu
  17. 17. HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE YOU CAN SURVIVE THE Apocalypse 17 ‘C SURVIVING THE KEYWORDAUSE IT APOCALYPSE AIN’T THAT BAD! @PolePositionMkg #PPMedu

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