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The Hungarian Guggenheim is a fictional design project, conceptualized by Lakosi Krisztián, Lakosi Richárd. Main question in this project was: How would the Hungarian Guggenheim version look like? Following this question, both designers answered with a very appealing and interesting flexible corporate identity system, focusing on typography. During the conception, art theory students (as the next generation of museum professionals) and a group of Hungarian theorists were asked to fill out a questionnaire to outline the parameters of the ideal institution. This well-rounded project showcases how typography can be used in a very tangible way. It not only delivers the needed information, but builds the main graphical element as well.

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