Finding My Future with Prism at Saatchi and Saatchi 2016

1. Finding My Future with Prism
2016 at Saatchi and Saatchi

21. In November 2015, Year 8 students at Acland Burghley (a
local Camden School) were given the opportunity to
explore and develop their ambition and career
aspirations.
Working with industry professionals, the young students
created an ad for Prism Eyewear under the theme of
finding their future career.
The project provided a range of workshops intended to
develop skills in research and planning, photography, and
desk top publishing. Inspiring sessions focused on
leadership, success and failure with the aim of fostering
ambition, aspiration, and resilience.

22. Anna Laub, Chief Executive Officer at Prism Eyewear,
kicked off the project by introducing the concept around
the company, as well as her pathway into the industry.
This led students to create their own mood boards to be
used as inspiration for the ads.
Photographer Kelly Hill helped them develop an
awareness of image composition and how it can help
strengthen an advertising campaign. The students were
therefore encouraged to capture images that promoted
the brand as well as representing their future career path.

23. Richard Huntington, CSO at Saatchi & Saatchi, gave a
masterclass that reinforced the central message of not
giving up, enthusing about the range of opportunities
available in the adverting industry. Students were also
given clear direction on how to use copy in ads.
The project was documented throughout by mentors
from Film’s Cool, who also provided weekly support and
taught key skills in Photoshop and image manipulation.
The result of the workshops is what you see before you:
a series of ads that portray their hopes and dreams for
the future.

24. You can find out more about the project here:
www.year8abs.tumblr.com
Many thanks to all involved for providing the skills and
experience to promote perseverance, champion creativity
and build confidence in the idea that
Nothing is Impossible.
Finding My Future was supported by the following
partners: