Stockist Italy presentation in English 2016

1. Barter & Stock
THE BARTER: WHAT IS IT?
The barter activity comes from the English term “barter”, mostly known as
“goods exchange” activity. This process is going to be more and more
implemented in the ADV investements world.
For companies the barters could represent a very big opportunity to
schedule mediaplans avoiding cashflow outcomes, and they can be an
excellent alternative profitability source.
Our business model is very simple: the one, who invests in adv has the
possibility to pay by his own goods instead of money. The products will be
sold (respecting all selling clauses and imposed selling limits) on the market
to create cashflow.
In the 1980's and early 1990's media-centers frequently accepted payments
by goods as well, when there were no possibilities to get payments by cash;
problems occoured when they used to sell products, and receive cashflow.
Selling these products resulted more complicated as they thought and
sometime cashflow could not even cover the ADV investments.
Those elements caused grave depreciation on the company's balance sheet
and management. All these issues were unknown in the ADV world:

2. logistics, goods transportation, expiry date of perishable goods, correct
evaluation of the barter goods, respect of the limits and so on.
This is why Barter agencies were born: targeted structures organised to buy
and sell, on the behalf of media-centers, all products of entire commercial
fields.
In this contest and in the pure stock field, Stockist.it was created and
developed: a company, which stands as an ideal partner for any kind of ADV
investment, stocklot or surplus selling.
THE BARTER: HOW DOES IT WORK ?
Our logic is very straight-forward:
The client / ADV Investor sells his own goods to the Barter agency and
receives the needed advertisement in return.
The invoices between ADV Investors and Barter compensate themselves,
deleting cashflow and simplifying the administrative process; the Barter will
devise how and where to sell the goods, respecting all selling limits and
restrictions agreed. It will ask the media-center an extra discount, which
represents the operative edge profit.
In brief, please find below our operative scheme:
1)ADV Investor / client invoices the goods to the Barter
2)The Media Center invoices the ADV to the Barter Agency with an extra
discount and finally the Barter sells the ADV to the client for the same
amount of the goods (reaching invoice balance).
3)The Barter Agency sells the goods to third customers, applying a minor
discount than the one received by the Media Center.
It is estimated that in the past years over than 400.000.000 EU of ADV
invoices were invested through the barter formula.
The Barter is not the automatic and definitive solution to all issues of ADV
budgeting but it represents an extraordinary opportunity to evaluate case by
case

3. ADVANTAGES
COMMERCIAL ADVANTAGES
New Selling Ways: Every barter takes into consideration precise
agreements on the destination of the goods and/or on selling restrictions.
These rules are designed to avoid market turbulence and protect the brands.
Stockist Italy commercialises the products through alternative selling
channels and structures.
Mainly, opportunities are created by the possibility of selling to GDO
(Auchan, Carrefour, Tesco, for example), discount stores or shopping clubs
too (membership shops).
Indeed, Stockist Italy is proud of its international customers, who have
helped the company's core business for over than 10 years. Our customers
operate in Northern Europe, the Baltics, Ukraine, Russia and CIS Countries,
Northern Africa and the Gulf Area.
Warehouse: One of the critical aspects for most of companies is the goods
stock.
Loss of value, high logistic costs and managing of the goods are the main
issues encountered.
Stockist Italy is able to commercialise these goods in a very quick way,
taking into consideration the imposed selling limits at any time.
MARKETING ADVANTAGES
Advertisement: Stockist Italy is able to propose a complete ADV panorama
for any solution.
Each Media campaign is created at best market conditions and with the
support of the most skilled professionals and Media Centers.

4. STOCKIST ITALY: THE SERVICES
ADVERTISEMENT
- Target analisys and
Media-Plan - ADV Plan on:
*Tv
*Periodical Magazines
*Weekly News
*Radio
*Airports
*Railways Stations
*Outdoors
*Web-Online
- Certifications of the ADV’s
- Post evaluation of the ADV Campaign

5. GOODS
- Identification and correct evaluation of the proposed goods for the barter.
- Identification of the correct channels for the selling, respecting the limits
and restrictions
- Managing and placement of Closer Expire Goods
- Managing and selling in foreign market channels (CEE and Extra CEE)
STOCKIST ITALY: WHO WE ARE
CASTOLDI JLIE – Senior Manager
Achievement and Selling of goods, business relationships with Italian and
international customers.
Supervision of the structure of large consume fields, such as Computer
Electronics, Household accessories, Food & Beverage
ANDREA MARIANI – Commercial Director
Goods buying and selling process, Customer relations with international
and Italian clients, commercial department management - mainly
focusing on products promotion, market analysis and definition of sales
strategies.
OLENA DOMETS – Commercial Russia
Research and achievement of new and potential customers, business
relationship with Russian and CIS customers.
Preparation of foreign exibitions and fairs.
ADNAN AL RUSAN – Commercial UAE
Research and achievement of new and potential customers, business
relationship with UAE and Gulf customers.

6. LOCATELLI TOMMASO – Shipping
Forward and shipment of the goods, included of whole Export Custom
documentations.
GABRIELLA GANDINI – Accounter
Backoffice and accounter