Thanks to our ongoing relationship with Santa Global, we're thrilled to have been involved in their recent Innovation Showcase. Santa himself talked through many of the new technologies the organisation is both exploring and using on a day-to-day basis to help them keep Christmas on track. With special permission, we've been allowed to share this presentation with you here. We hope you enjoy this small insight into the workings of such an innovative firm.

1. INNOVATION
SHOWCASE
Leading the field in Christmas technology

2. Santa Global reveals all
★
In an unprecedented move, we’re lifting the
curtain on how we use the latest innovations to
enhance our Christmas service delivery.
★
Having been in business for over 1,700 years, what
our inventioneers don’t know about Christmas,
simply isn’t worth knowing!

3. Santa gets new glasses
★
Our elves have been
trialling Glass in the
warehouse to improve
efficiency.
★
Santa will also be using it
this year for voiceactivated navigation and
delivery data.
★
Special lenses protect his
eyes from solar glare.
Google Glass
Image by glassguy12345 on Flickr http://flic.kr/p/eLPdph

4. There’s no hiding in the stables
★
Mrs Claus is using Jawbone UP
to keep track of Santa’s exercise
regimen and health.
★
No sitting in front of the fire for
hours anymore.
★
Although, our little helpers have
been known to wear Santa’s UP
for the day. Mrs Claus gets very
cross when this happens!
Jawbone UP
Only 100 steps today,
Nicholas! How will you
fit down the chimney?

5. ★
Santa even managed to
get his hands on an early
iWatch prototype.
★
Features? We couldn’t
possibly say—watertight
non-disclosure agreement
—but it’s looking good.
SE
Jonny Ive recently came
to visit us in Lapland. Our
elves were very excited!
TO
P
★
CR
ET
It’s all about who you know
iWatch

6. Real-time track and trace
★
Thanks to a long standing
relationship with NORAD,
we’ve been offering real-time
track and trace since 1955!
★
From 3.00am MST on 24th
December you can phone
1-877 446-6723 and
someone will be able to tell
you Santa’s exact location.
★
Real-time tracking is also live
on NORAD’s website.
Centre
of ope
rations

7. Connected eReindeer
★
eReindeer for the first time
this year—one of our clever
elves hacked their antlers.
★
Santa and his support team
can now monitor vital
reindeer statistics, such as
heart rate, body temp and
in-flight performance.
★
Means we can plan logistics,
organise rest stops and
prevent injury.
eDasher
eBlit
zen
Images by Robin McConnell on Flickr http://flic.kr/p/ay4aey and RukaKuusamo.com on Flickr http://flic.kr/p/9HUgtn

8. Rapid repairs to the sleigh
★
3D printing not yet ready for
present production due to
difficulty in achieving
volume and quality required.
★
But we are using it to rapid
prototype new and unusual
Could t
presents before they’re
his be y
our pre
sent?
manufactured.
★
We’re also trialling 3D printing for creation of
spares for sleigh, as they’re difficult to get hold of.
Image by dvanzuijlekom on Flickr http://flic.kr/p/bTm9Fn

9. Little data, big data
★
We know big data: last year,
more than 783,200,000,000
entries were made into our
‘Good Deeds/Bad Deeds’
database (GBD).
★
Mining our data is
transforming Santa Global.
The Data Elves are in their
element.
★
Oodle
s of da
ta
Little data is also providing key insights to all,
improving individual performance.
Image by speedoflife on Flickr http://flic.kr/p/dBev8j

10. Santa goes social
★
Twitter
★
★
Santa’s taken to
Twitter, Facebook and
Google+ like a penguin
to ice.
You can also email:
santa@santaclaus.com
Santa does get help from our
friendliest elves during the run up to
Christmas though or he’d never
sleep (it gets that busy!).
Facebo
ok
Google+

11. Global Postal Partnerships (GPP)
★
We still love snail mail and
continue to accept traditional
‘Chimney to Santa’ delivery.
★
Our GPPs remain the biggest
delivery operation ever known.
★
Partners include Royal Mail,
the RNIB, the US Postal
Service, the Finnish Post
Office, Canada Post, and the
St.Helena Post Office.
Images by lovstromp on Flickr http://flic.kr/p/66ARjZ, didbygraham on Flickr http://flic.kr/p/svEHj and timlewisnm on Flickr http://flic.kr/p/7jSzSe
World’s larges
t postbox
Dear
Santa

12. The coast is clear
★
★
Image by tawalker on Flickr http://flic.kr/p/t1yKm
It allows us to avoid excited
children who are still wide
awake when we arrive to fill
their stockings.
★
woul
007
We’re excited about the new
WiTrack technology that
allows 3D motion to be
tracked, even through walls.
Don’t worry, we come back
later when they’re asleep!
proud
d be

13. Bringing the cloud closer
★
In a wholesale move to the cloud,
Santa Global is also looking into the
latest fog computing technologies.
★
Large numbers of IT Elves have
been reassigned to present
wrapping due to efficiency
savings.
★
Special agreements are in place
over Christmas to ensure 100%
uptime.
Fog (b
ut
with t
ech)
Image by Hamedog on Flickr http://flic.kr/p/uX6eY

14. LED embedded workwear
★
We have long, dark nights at the
north pole, even with the northern
lights.
★
Combining this with the fact that
our elves are so small, we needed to
find a way to ensure they were
highly visible.
★
We’ve even created an ‘Elf
Landing Lights’ team for
the secret sleigh runway.
50% fe
wer ac
c
idents
visible
more
%
400
Images by internets_dairy on Flickr http://flic.kr/p/67pLki
and orijinal on Flickr: http://flic.kr/p/5VSrbi

15. Home and dry
★
We’ve gone a little NeverWet
mad here at Santa Global.
★
So far, we’ve treated:
★
The sleigh to eliminate ice issues
—no water, no ice!
★
Santa’s coat and trousers so he
doesn’t get covered in soot going
down the chimney.
★
Some of the elves in a ‘never
wash’ experiment. Now they just
don’t get dirty—ever!
Sooty
r
Neve

16. Rudolph’s warm and happy
★
★
Biomim
icry
In collaboration with Rudolph,
our elves are developing
smart textile reindeer rugs.
★
ight temp
Just the r
Around the world flights = vast
temperature fluctuations.
Phase change materials and
bionic membranes hold
promise. Penguins have even
let us into the secret of their
own adaptive insulation.
!
Images by Loren Javier on Flickr http://flic.kr/p/96Qeq9 and Antarctica Bound on Flickr http://flic.kr/p/8XjAUe

17. Before we go...
★
Special thanks to our
strategic innovation partner,
Stocker Partnership, without
whom this showcase would
not have been possible.
★
Throughout the year, they’ve
worked with us to rediscover
the magic of Christmas,
consistently envisioning and
inspiring our inventioneers.

18. Wishing you a very merry Christmas
Ho! Ho! Ho!
www.santaglobal.com