The Stitch Labs “Holiday Retail Season Data Wrap-Up” report serves as a guide for retailers, offering insights on holiday sales, consumer trends, and more. To speak with a retail expert, please contact press@stitchlabs.com. Holiday trends and the latest survey data will be posted regularly on the Stitch Labs Blog at www.stitchlabs.com/blog.

1. 2015 Holiday
Season Recap

2. The Stitch Labs “Holiday Retail Season Data
Recap” report serves as a guide for retailers,
offering insights on holiday sales, consumer
trends, and more.

3. For every order on Amazon, there
were 2.4 orders on Branded
Websites on Cyber Monday.
Orders placed on Branded Websites
had 2.4x higher typical order value
than orders placed on Amazon on
Cyber Monday.

4. 12.6%
Percent of Holiday Season
Sales occurred during
Thanksgiving Weekend.

5. 78%
Retailers offered some
type of Free Shipping.

6. Percent of orders shipped
for free on Dec. 20*.
74%
*Dec. 20 is the peak free shipping day of the Holiday Season.

7. 3out of 43out of 4
Amazon orders on
Dec. 18* shipped for free.
*Dec. 18 is widely known as ‘Free Shipping Day’.

8. Almost half of retailers
say their Holiday Season
actually ends in January.
DID YOU KNOW?

9. Worst Day: SundayWorst Day: Sunday
WHICH DAY OF THE WEEK WAS THE BEST AND WORST DAY FOR SALES?
Best Day: MondayBest Day: Monday

10. Western and Mountain
states shoppers spent
50% more per capita on
Consumer Electronics
than all other regions.
Western and Mountain
states shoppers spent
50% more per capita on
Consumer Electronics
than all other regions.
50%50%

11. To speak with a retail expert, please contact
press@stitchlabs.com. Holiday trends and the
latest survey data will be posted regularly on the
Stitch Labs Blog at www.stitchlabs.com/blog and
on Twitter at @StitchLabs.

12. 2015 Holiday Season Recap
ABOUT STITCH LABS
Stitch is an online inventory control solution that simplifies multichannel retail business. It automatically syncs inventory, orders and sales
across channels, which provides retailers a holistic understanding of their operations. With Stitch, retailers save time, make better
decisions, and grow their businesses. Stitch integrates with top sales channels such as Amazon, eBay, Etsy, Shopify, WooCommerce, and
Square, as well as add-ons including Quickbooks, Xero, and ShipStation.
ABOUT THE DATA
Stitch Labs examined over 10 million orders from more than 3,000 small and medium-sized businesses. This data set includes orders
placed with currency in USD. Only businesses that had orders for the duration of a calendar year were included for historical holiday
data. Only businesses that had orders since Oct 1, 2015 were included in 2015 data.
The Holiday Season is defined as November 1 to December 31. Thanksgiving Weekend is defined as Thanksgiving Day November 26
through Cyber Monday November 30. Typical is defined as the median value for the given dataset.