The opening sequence of Transformers establishes the importance of the cube through Optimus Prime's voice over. It describes the cube's power as the camera tracks across a rocky surface in space, revealing the cube which withstands crashes from large asteroids. As the cube spins off into space with Earth coming into view, the final words "But we were already too late" leaves the audience questioning the connection between the alien race and Earth and building excitement for the start of the film.