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@steviephil #AntiSell
People (anyone!)
Online Networking

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@steviephil #AntiSell
“I. Hate. Sales.”

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@steviephil #AntiSell
“I. Hate. Sales.”
Dislike
Struggle With
Hate
Am Put Off By
Dread

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@steviephil #AntiSell
Steve!
SEO for 11+ years
Freelance for 7-ish years
Welsh ICE member/mentor
Blogger at SEOno
Organiser of #CardiffSEO
Author of Anti-Sell

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@steviephil #AntiSell
Quick disclaimer:
I'm not a salesperson
(Just a typical freelancer)

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@steviephil #AntiSell
So…
Why do people hate
sales so much?

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@steviephil #AntiSell
https://www.facebook.com/groups/freelanceheroes/permalink/2277308245823682/

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@steviephil #AntiSell
https://www.facebook.com/groups/freelanceheroes/permalink/2299485693605937/

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@steviephil #AntiSell
https://www.facebook.com/groups/freelanceheroes/permalink/2399076586980180/

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@steviephil #AntiSell
But why?

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@steviephil #AntiSell

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@steviephil #AntiSell

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@steviephil #AntiSell

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@steviephil #AntiSell

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@steviephil #AntiSell
Screw that.

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@steviephil #AntiSell
The best way to sell is not to sell

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@steviephil #AntiSell
The best way to sell is not to sell

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@steviephil #AntiSell
First thing's first though…
Networking = business networking events
Networking = stuff like BNI

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@steviephil #AntiSell
Networking can include…
Twitter Q&A chats
Webinars Podcasts
(seriously)
Facebook groups Community-focused
content creation
Online meetups

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@steviephil #AntiSell
Twitter Q&A chats
Networking can include…
…But it's not just what you do, but how you do it
Webinars Podcasts
(seriously)
Facebook groups Community-focused
content creation
Online meetups

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@steviephil #AntiSell
11(ish) tips!

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@steviephil #AntiSell
Tip #1
Get involved with
'semi-related' activities

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@steviephil #AntiSell

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@steviephil #AntiSell
Big SEO conference (twice!)
Audience size: 500 (combined)
No. of direct enquiries: 1

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@steviephil #AntiSell

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@steviephil #AntiSell
Small local web dev meetup
Audience size: less than 50
No. of direct enquiries: 6

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@steviephil #AntiSell
Other examples:
WordPress meetup webinar
Ecommerce/online biz meetup webinar
Startup meetup webinar
PR meetup webinar
Design meetup webinar

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@steviephil #AntiSell
I've been to / joined:
Web developer conference
Cardiff-based entrepreneurship group
Freelancer communities
My coworking space's members group
(Not just SEO groups/communities)

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@steviephil #AntiSell
Tip #2
Nervous about getting involved?
Observe first

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@steviephil #AntiSell
Tips:
Watch old episodes first
Be a 'lurker' at first
See if you can find an attendee list
Check its social media (e.g. hashtag)
Ask a friend to jump in with you

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@steviephil #AntiSell
Tip #3
Don't just attend stuff
Run stuff

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@steviephil #AntiSell

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@steviephil #AntiSell
Tip #4
If you're running stuff, you can network
with your speakers/podcast guests

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@steviephil #AntiSell
beingfreelance.com

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@steviephil #AntiSell
Tip #5
Create content that
benefits your community

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@steviephil #AntiSell
SEOno.co.uk/coworking

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@steviephil #AntiSell
SEOno.co.uk/coworking

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@steviephil #AntiSell
TechEvents.Wales

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@steviephil #AntiSell
TechEvents.Wales

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@steviephil #AntiSell

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@steviephil #AntiSell
Tip #6
Create content on your domain
(i.e. not just on Medium, LinkedIn, etc.)

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@steviephil #AntiSell
Tips:
*Get your own web domain!*
Save a copy of your guest posts
(use Wayback Machine
- web.archive.org -
to retrieve 'lost' ones)

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@steviephil #AntiSell
Tip #7
Get your testimonials on
LinkedIn first

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@steviephil #AntiSell
Why?
LinkedIn first, then your website
Tied to social profiles - hard to fake
Also: put some in proposals
(with a link to the rest)

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@steviephil #AntiSell
Tip #8
Share. Your. Stuff.
(Blow that trumpet!)

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@steviephil #AntiSell
E.g. My Strategy
Sharing:
New blog posts
Old blog posts
(from the archives)
Event stuff
Book stuff
Company news / awards
Post on:
Twitter
LinkedIn
Facebook profile(?)
Instagram(?)

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@steviephil #AntiSell
Tip #9
Be consistent across platforms

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@steviephil #AntiSell
Consistency
across
platforms

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@steviephil #AntiSell
Tip #10
Keep your cool
(& don't be a jerk)

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@steviephil #AntiSell

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@steviephil #AntiSell
A quick story…

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@steviephil #AntiSell

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@steviephil #AntiSell
“You are confused”

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@steviephil #AntiSell
“You are confused”

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@steviephil #AntiSell
Being nice works both ways
Don't be a jerk ↓
↑ Don't retaliate
to jerkiness

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@steviephil #AntiSell
Tip #11
Have some personality
(& be personable)!

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@steviephil #AntiSell
“People buy from people”
so
Be you, not just your company

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@steviephil #AntiSell
vs.

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@steviephil #AntiSell
Tips:
Don't just post your own content
Don't just post other biz content
Actually engage with people
Share non-work stuff (really!)
Don't just have a work account

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@steviephil #AntiSell
Offline stuff
(for when things return to normal)
Coworking
Meetups & socials
Conferences
Business networking events (the classic)

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@steviephil #AntiSell
Things to remember
Try out different things (but…)
Networking takes time
(so give things chance)
Do what works best for you

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@steviephil #AntiSell
Things to remember
And finally:
*Play to your passions & your strengths*
When you do,
sales/networking no longer
feels like sales/networking

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@steviephil #AntiSell
Case studies!

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@steviephil #AntiSell

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@steviephil #AntiSell
Francesca
"My first ever job was in recruitment - which was
basically sales. And I was rubbish at it."
• Joined Welsh ICE (coworking space)
• Speaking, workshops, expert sessions
• Helping out on Facebook groups
• Co-hosting a podcast
"I've gone from absolutely hating sales to loving sales."

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@steviephil #AntiSell
Final Tip
Don't sell…
HELP people instead!

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@steviephil #AntiSell

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@steviephil #AntiSell
The dream
(networking nirvana):
Eventually, people will sell you FOR you
…so you don't have to

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@steviephil #AntiSell
anti-sell.com