How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing
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On Thursday 17th October 2019 I spoke at Swansea Digital Marketing (a.k.a. Swansea SEO) at Old Havana in Swansea, South Wales. An adapted version of the talk that I gave at Freelance Heroes Day earlier in the year, this version has more of a personal branding/networking slant to it (with a few SEO-related tips in it for good measure) and was more broad in its targeting: agency employees, small business owners, in-house staff, etc. (i.e. not just freelancers).
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How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing
- 1. @steviephil Swansea SEO ( ) How To Yourself Online Personal Branding & Networking Tips
- 2. @steviephil Swansea SEO It's the About Me slide! I'm Steve! I do SEO! And other stuff! Blah blah blahedy blah! 😵
- 4. @steviephil Swansea SEO Tip #1 Don't get professional photos done on a green background…!
- 5. @steviephil Swansea SEO SEO for 10+ years (Since Jan 2009)
- 6. @steviephil Swansea SEO Freelance SEO for 6+ years (Since May 2013)
- 7. @steviephil Swansea SEO Blogger @ SEOno (Since 2011)
- 8. @steviephil Swansea SEO Organiser of Cardiff SEO Meet (Since 2016 - 14 events so far)
- 9. @steviephil Swansea SEO Welsh ICE member & mentor
- 10. @steviephil Swansea SEO Self-published author Anti-Sell (2019)
- 11. @steviephil Swansea SEO Tip #2 Do stuff that'll get you remembered
- 13. @steviephil Swansea SEO …But anyway
- 17. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2277308245823682/
- 18. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2299485693605937/
- 19. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2399076586980180/
- 20. @steviephil Swansea SEO But why?
- 25. @steviephil Swansea SEO F*ck that.
- 26. @steviephil Swansea SEO Screw that.
- 27. @steviephil Swansea SEO The best way to sell is not to sell
- 28. @steviephil Swansea SEO Here's some more tips!
- 29. @steviephil Swansea SEO Tip #3 Networking = business networking events
- 34. @steviephil Swansea SEO Networking is what you make of it
- 35. @steviephil Swansea SEO Tip #4 Become a part of 'semi-related' communities
- 37. @steviephil Swansea SEO Big SEO conference (twice!) Audience size: 500 (combined) No. of direct enquiries: 1
- 39. @steviephil Swansea SEO Small local web dev meetup Audience size: less than 50 No. of direct enquiries: 6
- 40. @steviephil Swansea SEO Other examples: WordPress communities Ecommerce/online business communities Startup communities PR communities Design communities
- 41. @steviephil Swansea SEO I've been to / joined: Web developer conference Cardiff-based entrepreneurship group Freelancer communities My coworking space's members group (Not just SEO groups/communities)
- 42. @steviephil Swansea SEO What works for you…?
- 43. @steviephil Swansea SEO Tip #5 Don't just join / go to stuff - run stuff
- 45. @steviephil Swansea SEO Run a meetup/conference Run a webinar Run a podcast Run an online community Run a Twitter chat etc. etc. etc.
- 46. @steviephil Swansea SEO Tip #6 Struggle to network offline? Do it online
- 47. @steviephil Swansea SEO Forums Blog commenting Facebook groups Twitter chats Webinars Podcasts(?!)
- 48. @steviephil Swansea SEO Tip #7 Get your own blog/website
- 51. @steviephil Swansea SEO Better for SEO if: You get your own domain You post on your own site (not just Medium*/LinkedIn) * Medium's 'Import Story'
- 52. @steviephil Swansea SEO Tip #8 Blog your speaking gigs
- 54. @steviephil Swansea SEO Upload & embed slides (SlideShare or Speaker Deck) Embed tweets Upload photos Embed video (if applicable) Add your own comments
- 55. @steviephil Swansea SEO Tip #9 Create resources for your target audience
- 61. @steviephil Swansea SEO Tip #10 Be a good person / keep your cool
- 62. @steviephil Swansea SEO “You are confused”
- 63. @steviephil Swansea SEO Being nice works both ways Don't be a d*ck ↓ ↑ Don't retaliate to d*ckishness
- 64. @steviephil Swansea SEO Tip #11 Be you, not just your company
- 66. @steviephil Swansea SEO “People buy from people”
- 68. @steviephil Swansea SEO Final Tip Don't sell!
- 70. @steviephil Swansea SEO The dream (networking nirvana): Eventually, people will sell you FOR you …so you don't have to