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How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing

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How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing

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On Thursday 17th October 2019 I spoke at Swansea Digital Marketing (a.k.a. Swansea SEO) at Old Havana in Swansea, South Wales. An adapted version of the talk that I gave at Freelance Heroes Day earlier in the year, this version has more of a personal branding/networking slant to it (with a few SEO-related tips in it for good measure) and was more broad in its targeting: agency employees, small business owners, in-house staff, etc. (i.e. not just freelancers).

On Thursday 17th October 2019 I spoke at Swansea Digital Marketing (a.k.a. Swansea SEO) at Old Havana in Swansea, South Wales. An adapted version of the talk that I gave at Freelance Heroes Day earlier in the year, this version has more of a personal branding/networking slant to it (with a few SEO-related tips in it for good measure) and was more broad in its targeting: agency employees, small business owners, in-house staff, etc. (i.e. not just freelancers).

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How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing

  1. 1. @steviephil Swansea SEO ( ) How To Yourself Online Personal Branding & Networking Tips
  2. 2. @steviephil Swansea SEO It's the About Me slide! I'm Steve! I do SEO! And other stuff! Blah blah blahedy blah! 😵
  3. 3. @steviephil Swansea SEO
  4. 4. @steviephil Swansea SEO Tip #1 Don't get professional photos done on a green background…!
  5. 5. @steviephil Swansea SEO SEO for 10+ years (Since Jan 2009)
  6. 6. @steviephil Swansea SEO Freelance SEO for 6+ years (Since May 2013)
  7. 7. @steviephil Swansea SEO Blogger @ SEOno (Since 2011)
  8. 8. @steviephil Swansea SEO Organiser of Cardiff SEO Meet (Since 2016 - 14 events so far)
  9. 9. @steviephil Swansea SEO Welsh ICE member & mentor
  10. 10. @steviephil Swansea SEO Self-published author Anti-Sell (2019)
  11. 11. @steviephil Swansea SEO Tip #2 Do stuff that'll get you remembered
  12. 12. @steviephil Swansea SEO
  13. 13. @steviephil Swansea SEO …But anyway
  14. 14. @steviephil Swansea SEO Sales
  15. 15. @steviephil Swansea SEO Sales
  16. 16. @steviephil Swansea SEO Sales
  17. 17. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2277308245823682/
  18. 18. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2299485693605937/
  19. 19. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2399076586980180/
  20. 20. @steviephil Swansea SEO But why?
  21. 21. @steviephil Swansea SEO
  22. 22. @steviephil Swansea SEO
  23. 23. @steviephil Swansea SEO
  24. 24. @steviephil Swansea SEO
  25. 25. @steviephil Swansea SEO F*ck that.
  26. 26. @steviephil Swansea SEO Screw that.
  27. 27. @steviephil Swansea SEO The best way to sell is not to sell
  28. 28. @steviephil Swansea SEO Here's some more tips!
  29. 29. @steviephil Swansea SEO Tip #3 Networking = business networking events
  30. 30. @steviephil Swansea SEO
  31. 31. @steviephil Swansea SEO No!
  32. 32. @steviephil Swansea SEO
  33. 33. @steviephil Swansea SEO
  34. 34. @steviephil Swansea SEO Networking is what you make of it
  35. 35. @steviephil Swansea SEO Tip #4 Become a part of 'semi-related' communities
  36. 36. @steviephil Swansea SEO
  37. 37. @steviephil Swansea SEO Big SEO conference (twice!) Audience size: 500 (combined) No. of direct enquiries: 1
  38. 38. @steviephil Swansea SEO
  39. 39. @steviephil Swansea SEO Small local web dev meetup Audience size: less than 50 No. of direct enquiries: 6
  40. 40. @steviephil Swansea SEO Other examples: WordPress communities Ecommerce/online business communities Startup communities PR communities Design communities
  41. 41. @steviephil Swansea SEO I've been to / joined: Web developer conference Cardiff-based entrepreneurship group Freelancer communities My coworking space's members group (Not just SEO groups/communities)
  42. 42. @steviephil Swansea SEO What works for you…?
  43. 43. @steviephil Swansea SEO Tip #5 Don't just join / go to stuff - run stuff
  44. 44. @steviephil Swansea SEO
  45. 45. @steviephil Swansea SEO Run a meetup/conference Run a webinar Run a podcast Run an online community Run a Twitter chat etc. etc. etc.
  46. 46. @steviephil Swansea SEO Tip #6 Struggle to network offline? Do it online
  47. 47. @steviephil Swansea SEO Forums Blog commenting Facebook groups Twitter chats Webinars Podcasts(?!)
  48. 48. @steviephil Swansea SEO Tip #7 Get your own blog/website
  49. 49. @steviephil Swansea SEO
  50. 50. @steviephil Swansea SEO
  51. 51. @steviephil Swansea SEO Better for SEO if: You get your own domain You post on your own site (not just Medium*/LinkedIn) * Medium's 'Import Story'
  52. 52. @steviephil Swansea SEO Tip #8 Blog your speaking gigs
  53. 53. @steviephil Swansea SEO https://seono.co.uk/2019/05/18/anti-sell-freelance-heroes-day-talk/
  54. 54. @steviephil Swansea SEO Upload & embed slides (SlideShare or Speaker Deck) Embed tweets Upload photos Embed video (if applicable) Add your own comments
  55. 55. @steviephil Swansea SEO Tip #9 Create resources for your target audience
  56. 56. @steviephil Swansea SEO SEOno.co.uk/coworking
  57. 57. @steviephil Swansea SEO SEOno.co.uk/coworking
  58. 58. @steviephil Swansea SEO TechEvents.Wales
  59. 59. @steviephil Swansea SEO TechEvents.Wales
  60. 60. @steviephil Swansea SEO
  61. 61. @steviephil Swansea SEO Tip #10 Be a good person / keep your cool
  62. 62. @steviephil Swansea SEO “You are confused”
  63. 63. @steviephil Swansea SEO Being nice works both ways Don't be a d*ck ↓ ↑ Don't retaliate to d*ckishness
  64. 64. @steviephil Swansea SEO Tip #11 Be you, not just your company
  65. 65. @steviephil Swansea SEO vs.
  66. 66. @steviephil Swansea SEO “People buy from people”
  67. 67. @steviephil Swansea SEO Consistency across platforms
  68. 68. @steviephil Swansea SEO Final Tip Don't sell!
  69. 69. @steviephil Swansea SEO
  70. 70. @steviephil Swansea SEO The dream (networking nirvana): Eventually, people will sell you FOR you …so you don't have to
  71. 71. @steviephil Swansea SEO
  72. 72. @steviephil Swansea SEO anti-sell.com

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