1.
25 POSTS IN ONE MONTH
Co-ordinating a ‘Content Blitz’
Campaign on the Cheap
Steve Morgan
@steviephil

2.
@steviephil #BrightonSEO
INTRODUCING
Computer Recruiter

3.
@steviephil #BrightonSEO
THE OLD DAYS…
Guest blogging

4.
@steviephil #BrightonSEO
{ cr25.uk }
THE IDEA
Computer Recruiter – 25 Years

5.
@steviephil #BrightonSEO
CR 25’s CONTENT CALENDAR
Deciding the 25 days

6.
@steviephil #BrightonSEO
CR 25’s CONTENT STRATEGY
3 Factors
IT Recruitment
South Wales

7.
@steviephil #BrightonSEO
PREPARATION
Pre-campaign planning
• Started planning in July 2014
(6 months early)
• Approached bloggers to guest blog:
• Past and present clients/candidates
• People we wanted as clients/candidates
• Local experts in their field (IT or Recruitment)

8.
@steviephil #BrightonSEO
PREPARATION
Coming Soon Page

9.
@steviephil #BrightonSEO
PREPARATION
Teasers

10.
@steviephil #BrightonSEO
CR 01
Introduction post
(Links to posts)

11.
@steviephil #BrightonSEO
CR 02
IT events in January in S. Wales

12.
@steviephil #BrightonSEO
CR 02
IT events in January in S. Wales

13.
@steviephil #BrightonSEO
CR 02
IT events in January in S. Wales

14.
@steviephil #BrightonSEO
CR 03
(Interactive) IT historical
events timeline

15.
@steviephil #BrightonSEO
CR 03
(Interactive) IT historical
events timeline

16.
@steviephil #BrightonSEO
CR 06, 12 & 21
‘Back in the Day…’

17.
@steviephil #BrightonSEO
CR 07 & 19
Expert interviews

18.
@steviephil #BrightonSEO
CR 09
List of co-working spaces

19.
@steviephil #BrightonSEO
CR 09
List of co-working spaces

20.
@steviephil #BrightonSEO
CR 10 & 18
‘A Look Inside…’

21.
@steviephil #BrightonSEO
CR 16 & 22
Crowdsourced posts

22.
@steviephil #BrightonSEO
CR 16 & 22
Crowdsourced posts

23.
@steviephil #BrightonSEO
CR 16 & 22
Crowdsourced posts

24.
@steviephil #BrightonSEO
CR 24
‘Dissected’ infographic

25.
@steviephil #BrightonSEO
CR 24
‘Dissected’ infographic

26.
@steviephil #BrightonSEO
CR 25
IT acronym quiz & competition

27.
@steviephil #BrightonSEO
CR 25
IT acronym quiz & competition

28.
@steviephil #BrightonSEO
CR 25
IT acronym quiz & competition

29.
@steviephil #BrightonSEO
• Re-using ‘dead’ guest posts
• Using guest blog posts you’re struggling to publish
• ‘Haggling’ paid guest posts
• Getting back-up posts written by a copywriter
OTHER CONTENT
Additional elements of a
‘content blitz’

30.
@steviephil #BrightonSEO
THE COST
The free stuff
• Hosting =
• Theme =
• Coming Soon Page =
• Google Calendar Events =
• Knight Lab TimelineJS =
• SlickQuiz =
• (Almost) all content =
• All images =
£0

31.
@steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
THE COST
The free stuff

32.
@steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£555.42
(c. £22 pp)
THE COST
The free stuff

33.
@steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£355.42
(c. £14 pp)
THE COST
The free stuff

34.
@steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£205.42
(c. £8 pp)
THE COST
The free stuff

35.
@steviephil #BrightonSEO
ALL THIS & MORE…
…On YouMoz!

36.
@steviephil #BrightonSEO
CHEERS!
Thanks for listening
CR 25: cr25.uk
Computer Recruiter: computerrecruiter.co.uk
My blog: SEOno.co.uk
My freelance site: morganonlinemarketing.co.uk
My Twitter: @steviephil