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25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap | BrightonSEO

In January 2015, I helped my parents’ IT recruitment agency to launch a ‘content blitz’ campaign, posting 25 posts in one month to mark the company’s 25th anniversary.

6 months in the making, we created and co-ordinated a plethora of content types beyond the usual bog-standard blog post, including guest posts, crowdsourced posts, a timeline, a list of local events, a list of local co-working spaces… and even a quiz.

Utilising free/cheap resources and WordPress plugins as much as possible to keep the budget nice and low, the campaign was intended to boost their site’s SEO as well as the company’s branding awareness, PR, social media followings and ultimately help them to earn new clients and candidates.

Talk date: Friday 10th April 2015

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25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap | BrightonSEO

  1. 1. 25 POSTS IN ONE MONTH Co-ordinating a ‘Content Blitz’ Campaign on the Cheap Steve Morgan @steviephil
  2. 2. @steviephil #BrightonSEO INTRODUCING Computer Recruiter
  3. 3. @steviephil #BrightonSEO THE OLD DAYS… Guest blogging
  4. 4. @steviephil #BrightonSEO { cr25.uk } THE IDEA Computer Recruiter – 25 Years
  5. 5. @steviephil #BrightonSEO CR 25’s CONTENT CALENDAR Deciding the 25 days
  6. 6. @steviephil #BrightonSEO CR 25’s CONTENT STRATEGY 3 Factors IT Recruitment South Wales
  7. 7. @steviephil #BrightonSEO PREPARATION Pre-campaign planning • Started planning in July 2014 (6 months early) • Approached bloggers to guest blog: • Past and present clients/candidates • People we wanted as clients/candidates • Local experts in their field (IT or Recruitment)
  8. 8. @steviephil #BrightonSEO PREPARATION Coming Soon Page
  9. 9. @steviephil #BrightonSEO PREPARATION Teasers
  10. 10. @steviephil #BrightonSEO CR 01 Introduction post (Links to posts)
  11. 11. @steviephil #BrightonSEO CR 02 IT events in January in S. Wales
  12. 12. @steviephil #BrightonSEO CR 02 IT events in January in S. Wales
  13. 13. @steviephil #BrightonSEO CR 02 IT events in January in S. Wales
  14. 14. @steviephil #BrightonSEO CR 03 (Interactive) IT historical events timeline
  15. 15. @steviephil #BrightonSEO CR 03 (Interactive) IT historical events timeline
  16. 16. @steviephil #BrightonSEO CR 06, 12 & 21 ‘Back in the Day…’
  17. 17. @steviephil #BrightonSEO CR 07 & 19 Expert interviews
  18. 18. @steviephil #BrightonSEO CR 09 List of co-working spaces
  19. 19. @steviephil #BrightonSEO CR 09 List of co-working spaces
  20. 20. @steviephil #BrightonSEO CR 10 & 18 ‘A Look Inside…’
  21. 21. @steviephil #BrightonSEO CR 16 & 22 Crowdsourced posts
  22. 22. @steviephil #BrightonSEO CR 16 & 22 Crowdsourced posts
  23. 23. @steviephil #BrightonSEO CR 16 & 22 Crowdsourced posts
  24. 24. @steviephil #BrightonSEO CR 24 ‘Dissected’ infographic
  25. 25. @steviephil #BrightonSEO CR 24 ‘Dissected’ infographic
  26. 26. @steviephil #BrightonSEO CR 25 IT acronym quiz & competition
  27. 27. @steviephil #BrightonSEO CR 25 IT acronym quiz & competition
  28. 28. @steviephil #BrightonSEO CR 25 IT acronym quiz & competition
  29. 29. @steviephil #BrightonSEO • Re-using ‘dead’ guest posts • Using guest blog posts you’re struggling to publish • ‘Haggling’ paid guest posts • Getting back-up posts written by a copywriter OTHER CONTENT Additional elements of a ‘content blitz’
  30. 30. @steviephil #BrightonSEO THE COST The free stuff • Hosting = • Theme = • Coming Soon Page = • Google Calendar Events = • Knight Lab TimelineJS = • SlickQuiz = • (Almost) all content = • All images = £0
  31. 31. @steviephil #BrightonSEO • CR 25 domain = • Akismet [Business] x 3 months = • CR 25 ‘cake’ logo = • £25 iTunes vouchers x 3 = • Copywriting x 4 back-up posts = • Press release & outreach = • Infographic = £7.19 £9.66 £13.57 £75.00 £100.00 £150.00 £200.00 THE COST The free stuff
  32. 32. @steviephil #BrightonSEO • CR 25 domain = • Akismet [Business] x 3 months = • CR 25 ‘cake’ logo = • £25 iTunes vouchers x 3 = • Copywriting x 4 back-up posts = • Press release & outreach = • Infographic = TOTAL = £7.19 £9.66 £13.57 £75.00 £100.00 £150.00 £200.00 £555.42 (c. £22 pp) THE COST The free stuff
  33. 33. @steviephil #BrightonSEO • CR 25 domain = • Akismet [Business] x 3 months = • CR 25 ‘cake’ logo = • £25 iTunes vouchers x 3 = • Copywriting x 4 back-up posts = • Press release & outreach = • Infographic = TOTAL = £7.19 £9.66 £13.57 £75.00 £100.00 £150.00 £200.00 £355.42 (c. £14 pp) THE COST The free stuff
  34. 34. @steviephil #BrightonSEO • CR 25 domain = • Akismet [Business] x 3 months = • CR 25 ‘cake’ logo = • £25 iTunes vouchers x 3 = • Copywriting x 4 back-up posts = • Press release & outreach = • Infographic = TOTAL = £7.19 £9.66 £13.57 £75.00 £100.00 £150.00 £200.00 £205.42 (c. £8 pp) THE COST The free stuff
  35. 35. @steviephil #BrightonSEO ALL THIS & MORE… …On YouMoz!
  36. 36. @steviephil #BrightonSEO CHEERS! Thanks for listening CR 25: cr25.uk Computer Recruiter: computerrecruiter.co.uk My blog: SEOno.co.uk My freelance site: morganonlinemarketing.co.uk My Twitter: @steviephil

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  • LyndonAntcliff

    Apr. 10, 2015
  • klubbing

    Apr. 13, 2015
  • dowlingtasha

    Apr. 22, 2015

In January 2015, I helped my parents’ IT recruitment agency to launch a ‘content blitz’ campaign, posting 25 posts in one month to mark the company’s 25th anniversary. 6 months in the making, we created and co-ordinated a plethora of content types beyond the usual bog-standard blog post, including guest posts, crowdsourced posts, a timeline, a list of local events, a list of local co-working spaces… and even a quiz. Utilising free/cheap resources and WordPress plugins as much as possible to keep the budget nice and low, the campaign was intended to boost their site’s SEO as well as the company’s branding awareness, PR, social media followings and ultimately help them to earn new clients and candidates. Talk date: Friday 10th April 2015

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