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Pressnomics 2015 - Managing Client Expectations

My 10 rules for managing expectations.

Pressnomics 2015 - Managing Client Expectations

  1. 1. MANAGING Client Expectations #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  2. 2. RULE #1 The client is always right. (even when they are wrong.) #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  3. 3. RULE #2 Email is the worst form of communication. Second worst: Texting. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  4. 4. RULE #3 Don’t react. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  5. 5. RULE #4 Shut up and listen. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  6. 6. RULE #5 Take ownership. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  7. 7. RULE #6 Don’t assume. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  8. 8. RULE #7 Keep your promises. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  9. 9. RULE #8 Tell your client that you aren’t perfect. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  10. 10. RULE #9 Honesty is the best policy. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  11. 11. RULE #10 You cannot over-communicate. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  12. 12. 1 2 3 4 5 6 7 8 9 10 The client is always right. Email is the worst form of communication. Don’t react. Shut up and listen. Take ownership. Don’t assume. Keep your promises. Tell your client that you aren’t perfect. Honesty is the best policy. You cannot over-communicate. #Pressnomics #ManagingExpectations Steve Zehngut @zengy
  13. 13. #Pressnomics #ManagingExpectations Steve Zehngut @zengy MANAGING Client Expectations

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