Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet, sometimes we forget that it's a skill we need to learn, because:
• It's based on skills we think we have (talking or even listening)
• It's not taught or reflected on
People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.