3. Listen, ask questions, let people ask questions. State of the union 2011: possibility to ask questions to the president of the USA. Open up for real time feedback on social media in line with your offline events.
4. From co-creation to co-buying. New collections are bought together with clients. Some clients even high a title like ‘junior purchasing manager’. Employees that are not on the payroll are the future.
10. These guys were the first to make word-of-mouth work. Jesus his FOLLOWERS started to spread the word to become a global brand. Catholic church is probably the first brand in the world applying the WOM approach.
17. Zappos is THE example that WOM works. By delivering EXTREME customer service, the number of positive conversations boosted and created the huge growth of this online shoe retailer.
18. I toldyou. Thispresentation is NOT aboutsocial media.
68. Pre-marketing boosts success. If you hide your innovations, the result is simple: nobody will know about it. Claim a product or a domain before you actually have a product ready.
69. Public co-creation is possible. Telenet’sYelo was launched 6 months before the product was final. First users did not have to pay for the product. Telenet just asked for feedback.
70. “Every brand that takes itself serious, will have a brand community by 2015” Joseph Jaffe