Explore the essence of MANA’, a Maori term describing integrity. Focusing on MANA’s core values of power, respect and humility, Steven Renat looks at case studies where this emerging model of leadership has been applied. By reviewing the fitness industry and the challenges it faces, you’ll learn how everyone who works within our industry can benefi t from adopting this approach

1. “MANA”
A VALUES BASED APPROACH
TO LEADERSHIP AND
SUSTAINABILITY
FILEX 2011

2. ADULT FITNESS CLUB PARTICIPATION IS
PREDICTED TO GROW OVER NEXT 20 YEARS
60
US ADULT CLUB PARTICIPATION 1945-2045
50
40
% 30
20
10
0
1960 1970 1980 1990 2000 2010 2020 2030 2040
Years

3. THE BIG TRENDS:
HEALTH, COMMUNITY
AND EXERTAINMENT
Health club attendance has become the
biggest adult “sport” in the Western
World. But we have traditionally lacked
the excitement and social engagement
of sports, and behaved more as gyms
than as true health clubs. The faster we
can change that, the bigger our future!

4. GYMS OR HEALTH
CLUBS?
Between 2006-2016 the cost of the
American health system will almost
double to $4.1 trillion per year*.
It seems that our health is
deteriorating at almost as quickly as
these costs are increasing. The
current system clearly isn’t working -
there’s got to be a better way!
*2006 US Treasury report

5. VUCA - A WORLD OF
CHANGE
• Volatility
• Uncertainty
• Complex
• Ambiguity

6. VUCA FOR CLUB
OWNERS
• Finance
• Competition
• Staffing and Member Needs
• Equipment/No Equipment

7. VUCA FOR CLUB
STAFF
• Pay structures
• Job security
• Skills training
• Job description

8. VUCA FOR CLUB
MEMBERS
• Club Selection
• Staff Consistency
• Exercise Prescription
• Nutrition Advice

9. LEADERSHIP IN A
WORLD OF CHANGE
• Constant focus to set path toward “true”
north
• Requires a style of leadership that meets
both the challenges of a rapidly changing
environment and the need to emotionally
engage everyone within the organization
• Must inspire and nurture others

10. MANA LEADERSHIP
IS LEADING WITH
INTEGRITY
"Integrity is doing the right thing, even if
nobody is watching “
“We need a transformational leadership
model to succeed in a VUCA world”

11. TRANSFORMATIONAL
LEADERSHIP TRAITS
1. Sense of Identity
2. Self to Mission
3. Collective Identity
4. Role Model
5. Challenge followers to take ownership
6. Understand team strengths &
weaknesses
7. Align team

12. MANA LEADERSHIP
IS BASED ON THREE
PILLARS
Power Respect
Humility

13. POWER

14. Respect
RESPECT

15. Humility
HUMILITY

16. CASE STUDY
Power Respect
Humility

17. CASE STUDY
Power Respect
Humility

18. CASE STUDY
Power Respect
Humility

19. MANA SUSTAINABILITY
- GOING GREEN AND
HOLISTIC
Your club’s biggest opportunity to:
• Make your members love you
• Make your community love you
• Grow your business
• Save money
• Save the world!

20. WHAT’S DRIVING THIS
TREND?
We are currently running out of resources, from
fossil oil to water, from farmable land to fish in
our oceans.
In the process, we are producing pollution and
waste (eg global warming gases) that threaten
to make our world uninhabitable.
In the long term, this is not very good for
business . . .

21. THE BAD NEWS
Just 20% of the world’s population currently live at
first world consumer status. That 20% consumes 80%
of the resources and creates 80% of the waste.
At the current rate of world economic growth, more
than half the global population will become first
world consumers within as little as two decades.
Australia is the X largest producer of CO2 after US and
China

22. THE GOOD NEWS
We all make hundreds of decisions that
affect the planet every day, often
unconsciously. By developing our
knowledge around eco-sustainability, we
inevitably start to make the right
choices, contributing to the quantum
necessary to save our planet.
OZ and NZ have done what…

23. THE SOLUTIONS LIE
IN 5 CATEGORIES
1. Green our minds
2. Green our homes and businesses
3. Green our modes of transport
4. Green our governments
5. Green our bodies

24. GREEN YOUR MIND
• The Omnivore’s Dilemma – Michael Pollan
• Mercola.com
• Plan B 4.0 – Lester Brown
• Natural Capitalism – Amory Lovins
• Collapse – Jared Diamond
• The Weathermakers and anything else by Tim
Flannery
Our Book: Fighting Globesity –
Phillip & Dr. Jackie Mills
(available from Amazon or lesmills.com)

25. GREEN YOUR HOME AND
BUSINESS
There are hundreds of great ideas, from low
energy lighting and appliances, to low-flow
shower heads and toilets, to signing with a
renewable energy provider
or even installing solar energy.
Have a professional green audit done on your
home and your business. There are incredible
savings to be made in resource use and your
own money.
Go to: www.greenhealthclubs.org

26. GREEN YOUR MODE OF
TRANSPORT
Buy a hybrid car, use public transport,
move closer to work.
One of the very best things you can do to
improve your health and the level of
absolute joy in your life is to start walking
or riding a bike to work.

27. GREEN YOUR GOVERNMENT
Tragedy of the commons – individuals and
businesses cannot be allowed to destroy
our greatest communal assets. Our leaders
need to lead on these issues!
We desperately need e.g. a legislated
carbon ceiling with taxable/tradable
incentives

28. GREEN YOUR GOVERNMENT
Fitness Industry Initiatives :
• Tax junk food
• Physical education back in schools
• Better urban design
• Tax incentives to be slim and fit

29. GREEN YOUR GOVERNMENT
To those concerned about the costs, there will
also be many positive economic effects; but
whether this is the case or not, the risk of the
alternative is unthinkable.
As parents and as business people, we can’t
imagine why any sane person would be
prepared to take that risk.
We must make going green a major political
issue!

30. GREEN YOUR BODY
Like an overweight person, as a race
we are simply consuming more than we
can healthily maintain. This over-
consumption is not only bad for our
bodies, but also bad for our world.

31. GREEN YOUR BODY
By 2016 the cost of the American health
system will have doubled to $4.1 trillion
per year*.
Imagine how much more effectively we
could spend any portion of that than on
treating ourselves for preventable
illnesses stemming from inactivity and
excessive consumption
*2006 US Treasury prediction

32. GREEN YOUR BODY
We need a proactive, preventative
system. Two of the biggest drivers of
the problem are inactivity and poor
eating habits.
Instead of saying “If I get sick, my
Insurance company or my government
will give me a pill”, we need to start
taking responsibility for our own health.

33. GREEN YOUR BODY
Make exercise part of your life.

34. GREEN YOUR BODY
Industrial agriculture produces 20% of the
global warming gases, wastes
unbelievable amounts of water and other
precious resources and poisons us with
insecticides, fungicides, GMOs and many
other highly toxic chemicals.
What do you think it does to our bodies?
Use organic bio-degradable products

35. GREEN YOUR BODY
Eating unprocessed, organic wholefoods,
will dramatically improve our health and
that of our planet.
It’s essential to let decision makers in
industry and agriculture know exactly
what we want them to do.
We can alter existing patterns with
the one easy recourse available to us:
our wallets

36. WHAT CAN THE FITNESS
INDUSTRY DO ABOUT IT?
This is the greatest holistic health
challenge facing the world, and our
industry is perfectly positioned to play a
big part in the solution.
There are four major ways we can
contribute:
1. Become advocates
2. Green our facilities
3. Get a lot better at what we do
4. Create a green mission

37. 1. BECOME ADVOCATES
Health clubs need to become more than just
places where people go to use exercise
machines! We need to become true providers
of holistic health. Education changes lives and
your members will love you for it. A few great
sources:
• The Omnivore’s Dilemma – Michael Pollan
• Plan B 3.0 – Lester Brown
• Natural Capitalism – Amory Lovins
• Collapse – Jarod Diamond
• The Weathermakers and anything else by
Tim Flannery
• Rachel’s Health & Democracy News

38. 1. BECOME ADVOCATES
Wider implications of holistic health education . . .
Millions of people a year die from the effects of
air, water, food and soil pollution. Because of their
size, physiology and behavior, children are most
at risk. But this is not just people of the Third
World – hundreds of thousands of people will die
prematurely in Australia this year due to air
pollution alone.
Becoming aware and politically active is
one of the best ways we can improve our
long term health!

39. 2. GREEN OUR FACILITIES
• “Walk the talk”
• Significant ROI
• Improve your community
relationships
• Grow your market
Copy of Les Mills New Zealand clubs green audit
available on request
Estimated benefits from immediate
recommendations are:
Energy and water savings $ 121,500 per annum
Payback Period 0.91 years or less than 11 Months

40. 3. GETTING BETTER AT
WHAT WE DO
• Wellness versus Fitness
• More Social
• More Fun

41. 4. CREATE A GREEN
HEALTH MISSION
People don’t come to work to increase
shareholder value, they want to make a difference!
The Best Businesses are Crusades
Charles Handy,

42. 4. CREATE A GREEN
HEALTH MISSION
Establish a powerful team mission & goals
Create a Cause not a Business
Tom Peters

43. 4. CREATE A GREEN
HEALTH MISSION
The most successful businesses in the world care
about more than just making money!

44. 4. CREATE A GREEN HEALTH MISSION

45. 4. CREATE A GREEN HEALTH MISSION
Become warriors in the battle against
inactivity and over consumption . . .
. . . our industry must take ownership in the
world’s sustainability crisis by leading a
global change that will see the world’s
population working on their own fitness and
health for the health of our planet.

46. MANA LEADERSHIP
IS LEADING WITH
INTEGRITY
"Integrity is doing the right thing, even if
nobody is watching “
“We need a transformational leadership
model to succeed in a VUCA world”

47. MANA
A VALUES BASED APPROACH
TO LEADERSHIP AND
SUSTAINABILITY
FILEX 2009