At GS&F, we relate to clients, brands, consumers, marketing challenges, as well as various industries. We build connections between brands and consumers. We involve ourselves in our clients’ business because we truly care about their success. We work diligently to understand our clients and their brands, in order to help them accomplish their goals. The work we do – advertising, public relations, interactive, even the media choices we make – helps create relationships between our clients’ brands and their customers. And, finally, yes, we tell stories. Because every ad is part of an unfolding story about a unique brand, a story that we believe is worth sharing. Visit us online at www.gsandf.com.

1. relate

2. Speak to Me!
Talk with GS&F Public Relations, and communicate with the world.
Got something to say? Public relations allows you GS&F will work with you to define your specific goals
to announce your presence, establish your identity, and implement the best practices and tactics for
position your brand, and build relationships with clients, your business. We’ve worked with manufacturers,
employees, and the general public. technology firms, retail and service companies, nonprofit
organizations, and medical groups on a daily basis
At GS&F Public Relations, we create comprehensive to meet their communications needs—from brand
strategies for effective, on-target messaging. We’re management and media relations to copywriting, crisis
specialists at launching a new product, unveiling a new planning and communications, special events, trade
service, or promoting your entire company. shows, media training, and much more.
“We create a customized strategic plan to promote your message to your
specific audience. Without a strategy, it’s just talk.”

3. What Can We Do For You?
Developing a strategy to suit your specific needs and and the most effective tactics to be used are vitally
budget is of paramount importance in order to implement important. At GS&F Public Relations, we can help our
an effective public relations plan. Identifying your target clients in the following areas:
audience, appropriate messaging, key periods of delivery
Communications
Crisis management, Press releases, Media relations
Community relations, Internal communications
Press kits, Media coaching, Social media
Writing
Case studies, Newsletters, White papers
Editorial and by-lined articles
Speeches, TV and radio scripts
Events
Corporate events
Media tours
Trade shows
Brand Development
Strategy development
Marketing materials
Product placement
Analysis
Media coverage analysis
Competitive message analysis
Interactive
eCards
Web communications

4. Our Capabilities—A Closer Look
C O M M u n I C A T I O n S
Crisis Management Internal Communications
Negative press can have a significant impact on the Effective internal communications is primary to
reputation and bottom line of your business. GS&F PR a foundation for successful growth in any type
has the skills to be able to pre-empt and manage the of organization. GS&F PR can help you develop a
potential for negative press. communications plan and support materials, such
as newsletters, that are tailored to meet the needs
Press Releases of your organization.
A succinct press release that sparks the interest of an
Press Kits
editor has a good chance of getting published. GS&F PR
will research, conduct interviews for, write and proof Making a positive first impression can open the door
your release. A targeted media distribution list will be to long-term relationships with editors, journalists,
developed and your story circulated to editors with a and others. GS&F PR can develop electronic and/or
potential interest. In order to maximize delivery to the paper press kits that will be valuable marketing tools in
media, guaranteed placement services are also available. promoting your business, product or services.
Media Relations Media Coaching
Personal contact with the media is important to getting What to say, what not to say, and how to say it—these
your story heard. GS&F PR will use their expertise all influence effective communication of your message
to bring your story to the attention of relevant media, through the media. GS&F PR can provide you with the
whether locally or nationally. tools to confidently handle any media opportunity.
Community Relations Social Media
Contributing to nonprofit organizations and educational The way people get their news is changing. The online
institutions is a win-win situation for both sponsor and community discovers and shares news and information
beneficiary. GS&F PR is able to research and develop through many different platforms. In order to expand
suitable community programs for your business. your reach, GS&F PR can help share information across
the entire social media landscape.
“Making a positive first impression can open the door to
long-term relationships with editors, journalists, and others.”

5. Our Capabilities—A Closer Look
W R I T I n G
Case Studies Speeches
The testimonial approach has proven to be one of the Don’t know what to say—or unsure of how to say it?
most effective means of communicating a message. GS&F PR can provide you with talking points or a fine-
GS&F PR will research and develop case studies that tuned speech that communicates your message in a
position you and your business as a leader in your field. personality that defines you and what you represent.
Editorial and By-lined Articles TV & Radio Scripts
By-lined articles allow more editorial control over Our staff has experience as television and radio
the message and provide editors with articles in a producers, and we bring the talent of scriptwriting to
completed format. By-lined articles and feature stories our clients.
are advantageous because they allow you to educate a
targeted audience in a whole story format. White Papers
Identifying problems and presenting information from a
newsletters
perspective that will provide convincing solutions for the
Newsletters targeted to a specific audience can help you purpose of influencing your targeted audience can be a
communicate information in a clear and easy to read very powerful tool.
format. We specialize in both printed and e-newsletter
formats, giving our clients a delivery option that best
suits their need.
CASE STUDY
Project
Indiana Southern Railroad
Location
Indiana
Overview
Case Study
case 2 • 2009
Crouch Engineering, headquartered in
Nashville, Tenn., provides civil and railroad
engineering consulting services to private
railroads and federal, state and local A. O. SMITh iCOMM™ SeRvICe GIveS
government agencies. Founded in 1991
by Harvey Crouch, the company has PeACe OF MINd Case Notes
acquired more than 200 years of Project:
combined national and international Tayst Restaurant & Wine Bar
experience. Crouch Engineering is an installs iCOMM service
acknowledged leader in the business of
providing design, planning, surveying,
Location:
Tayst Restaurant & Wine Bar
layout, rehabilitation, and construction
in Nashville, Tenn.
management of railroad tracks, bridges
and related structures. Product:
iCOMM Service
INDIANA SOUTHERN RAILROAD
In November 2003, the Indiana Southern Railroad bridge over the
Product Highlights:
White River experienced a failure in one of the concrete/stone piers. • Allows remote, Internet
The railroad authorities asked Crouch Engineering (CEPC) to propose connectivity to water heaters
a design to replace the pier that had caused the railroad to take the and boilers
bridge out of service. The railroad authorities had also planned for
replacing the pinned through truss spans, which had been costing $1 • Provides leak detection and
million per span. fault alerts through e-mail
As the only Green Restaurant Assoc- This changed when Barlow recently or text messaging
CEPC proposed a creative design that would not only replace the
failed pier but also replace the low rated pinned through truss that iation certified restaurant in Nashville, installed the A. O. Smith iCOMM™
Tennessee, Tayst Restaurant & Wine Bar, system, a service that monitors water
• iCOMM Web site displays the
was bearing on the failed pier, for about the same cost as the pier temperature, heater status,
replacement. a restaurant dedicated to sustainability, heaters and boilers and alerts users of
brings in fresh ingredients daily from any faults or areas of concern regarding current faults and fault
local farms. The use of locally produced their water heating equipment. Barlow history of each water heater
Working closely with Indiana Southern Railroad, Inc., suppliers, and
foods carries with it a bit of unpredict- can now put all of his attention where
contractors, CEPC designed the new bridge, obtained agency or boiler
ability such as a constantly evolving it’s most needed rather than having to
permits, ordered materials, and bid out the construction of the
menu and flexibility during severe focus on the status of his water heaters; • BACnet compatible
replacement structure. CEPC performed all project management and
weather. As a result of this ever chang- the iCOMM system watches the water
engineering tasks including planning, surveying, permitting,
ing atmosphere, restaurant owner and heaters for him.
designing, bidding and construction project management. Installation:
Chef Jeremy Barlow has to be ready for
anything that comes his way. Placement of iCOMM system
Due to the low prices CEPC obtained for the replacement of the first “Now, with the iCOMM system, I don’t
have any worry, any concern about in Nashville restaurant
truss, the railroad company decided to replace the second through
Phone 615.791.0630
truss span. The total project cost was $800,000, as opposed to $2.35 For Barlow, the most important part the restaurant having to shut down
FAX 615.791.8451 million had a traditional approach been taken. of his restaurant, and consequently because the water heaters have stopped
the part that requires the most of his working,” Barlow said.
email hcrouch@crouchengineering.com
attention, is the food—his passion and
the reason he opened Tayst The iCOMM system’s remote
in 2004. But due to a previous connectivity to the iCOMM
bad experience with a water Web site allows users to
heater at another restaurant, proactively manage, monitor
Barlow has always felt the
A. O. Smith Water Products
and interact with their full
need to keep his eye on the fleet of A. O. Smith water
back room. heaters and boilers from
500 Tennessee Waltz Parkway
Ashland City, TN 37015
www.hotwater.com
W R I T I n G
Corporate Events Media Tours
Promotional events launching a new product or business, With strategic planning, taking your message to a
or celebrating a corporate milestone, can be a great way variety of targeted media outlets can strengthen media
to create a buzz amongst potential new clients and the relationships and result in free press and promotion of
media. GS&F PR can develop and implement a strategic your product or services.
plan incorporating everything from the theme, guest and
media invitation lists to venues, catering, entertainment, Trade Shows
sponsors, and a detailed logistics plan that will ensure a
GS&F PR will identify shows that will maximize exposure
successful event.
of your product or service to trades and media as well as
provide pre-show, exhibition and post-show strategies
and support.

6. Our Capabilities—A Closer Look
B R A n D D E V E l O P M E n T
Strategy Development Product Placement
Do customers and business prospects immediately Product placement can be a vehicle for just about any
identify you as the solution to their need? To succeed product or service. GS&F PR can investigate trading
in branding, it is important to understand the needs of integration or placement for a supply of product, or
your customers and prospects. GS&F PR can assist you placement for financial compensation, in channels that
by developing and integrating brand strategies for your will achieve exposure for your product or service.
business at every point of public contact.
Marketing Materials
GS&F PR can advise you how best to incorporate
branding, information and creative to produce marketing
materials with maximum impact.
“To succeed in branding, it is important
to understand the needs of your customers.”
SETTING THE S TA N D A R D
Phone 615.791.0630
FAX 615.791.8451
email info@crouchengineering.com

7. Our Capabilities—A Closer Look
A n A l Y S I S
Media Coverage Analysis Competitive Message Analysis
Clients have the option of registering with a clip report Through different services we can track and report on
service that provides a summary of media coverage competitive messaging for our clients. A summary of
achieved. This is a valuable tool that provides information media coverage achieved during a specific period is
on the positive and negative impact of media coverage, its prepared and sent to our clients upon request. This is
value, and competitor analysis. a valuable tool that provides information on the media
coverage and activities of our clients’ competitors.
This knowledge is valuable in determining future
messaging and marketing initiatives.
“In this technological age, animated or simple eCards
are a very effective way of communicating your message.”
I n T E R A C T I V E
eCards Web Communications
In this technological age, animated or simple eCards From writing copy to investigating appropriate Web
are a very effective way of communicating your marketing and communications for your business, GS&F
message. The viral nature of eCards enables you to PR will work with IT professionals to produce a unique
potentially reach many more people than those who and user-friendly website for your business.
initially receive it. GS&F PR can write copy, design,
and arrange production and eBlasts to any number of
recipients.

8. Clients
CoMMerCIAL And resIdenTIAL noT-for-profIT pubLIC ChArITy youTh deveLopMenT
WATer heATers orgAnIzATIon orgAnIzATIon
since 2006 since 2009 since 2005
energy ConservATIon orgAnIzATIon AMerICAn-MAde JeAn CoMpAny InnovATIve gLAss produCTs
since 2008 since 2009 since 2007
WheeL-servICe equIpMenT ConvenIenT sTore pIzzA & food servICes for CAnCer pATIenTs
since 2008 since 2008 And TheIr fAMILIes
since 1996
CAreer CoLLege CoMMerCIAL And resIdenTIAL ThIrd-pArTy LogIsTICs
since 2009 buILdIng produCTs since 2007
since 2006
CoMMerCIAL And resIdenTIAL Tennessee AssoCIATIon of reALTors eLeCTrICAL produCTs
WATer heATers since 2008 MAnufACTurer
since 2006 since 2007
CLInICAL doCuMenTATIon LIghTIng bALLAsTs
TeChnoLogy & servICes since 1996
since 2009

9. Statistics
COMPAnY nEW BuSInESS COnTACT
GS&F Steven napoli
4235 Hillsboro Road Phone: 615-385-1100 ext. 259
Nashville, TN 37215-3344 Mobile: 615-579-5368
Phone: 615-385-1100 Fax: 615-783-0500
Fax: 615-783-0522 Email: snapoli@gsandf.com
www.gsandf.com
ASSOCIATIOnS
PR STAFF
International Association of
leigh Marie lunn Business Communicators
vice president, public relations Nashville Chamber of Commerce
Public Relations Society of America
liz Guzzo Second Wind
Account Manager
Joe Finlay InDuSTRY EXPERIEnCE
senior Account executive
Automotive Aftermarket
Tara Tocco Book Publishing
senior Account executive Building Products
Commercial/Residential Construction
Rick lewis Consumer Goods
Account executive & senior Writer Entertainment
Fine Dining
Malea Barron Garden Products
Account executive Glass/Residential Windows
Golf
Virginia Tharpe Healthcare
Assistant Account executive Home Comfort
HVAC
DESIGn STAFF Insurance
Kitchen Ranges/Ovens
Drew Pope Lighting
director of design Motorsports
Nonprofit
Ted Cass
Plumbing
Art director
Telecommunications

10. References
David Chisolm
brand Manager
500 Tennessee Waltz Parkway
Ashland City, TN 37015
Phone: 615-792-8372
Jéanne Brooks
Marketing Consultant
2857 S. Halsted Street
Chicago, IL 60608
Phone: 615-248-2023
Judy Musgrove
osb Marketing Manager
414 union Street, Suite 2000
Nashville, TN 37219
Phone: 615-986-5794