P&G Alumni Network Atlanta Chapter 3-21-18 program featuring Jim Stengel, former P&G Global Marketing Officer, author of 'Grow' & 'Unleashing the Innovators'.

1. Your Atlanta Chapter Board Welcomes You to our 2018 Kick-off!
Larry
McHugh
Leslie
Myrie
Jared
Simmons
Joe
DeLapp,
Finance
Lalit
Durante
Harris
Fogel
David
Grocer,
Programming
Michael
Lanning
Ricardo
Shelley
Linda
Wunderlich
Darlene Tobin,
Co-President
Steve Cook,
President

2. 1. Kip Knight, President, H&R Block Retail & Rob Lynch, President, CMO, Arby’s
2. Proven Best Practices From Entrepreneurs & Innovators
3. Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen
4. Jamie Turner, CEO, SIXTY Marketing
5. Margaret Wise, ARKE – Today’s Top 3 Trends in MarTech
6. Steve Nilsen, Boyden Partner, How to Make Executive Search Work For You
7. Dave Knox, WPP Ventures Partner, ‘Predicting The Turn’
8. John Costello, Bottom-Line Branding
Who has been to 1+ of our 8 programs?
TM

3. John Costello chose Yellowstone Forever.
The ATL Chapter donated $ to thank John.

5. Thank you to our 2017 & 2018
Strategic Tech Partner!
Top Tech Topics

6. Thank you to Harris Fogel for leading 3/21 program!
Thank you to our generous host … SAP!

7. Jason Hoch,
Head of New Initiatives
HowStuffWorks has built the world’s largest
for-profit podcast business.
What makes a great podcast?
Why on-demand audio matters to brands.
Next Program is on 5/17 featuring Jason Hoch.
The Podcast Boom:
Why It's Happening Now &
Why It's so Important for Brands

8. Tonight’s Special Guests!
Vincent Spiziri
Board Member
Ed Tazzia
Global Chair, Co-Founder
Dana Barrett

9. Jim Stengel, Former P&G Global Marketing Officer
2017 AMA Marketing Hall of Fame Inductee
President/CEO, Jim Stengel Company

10. To thank Jim, we are donating $ to the
Boys & Girls Clubs of Greater Cincinnati.

11. Jim’s keynote.

12. Delivering on
the promise
How consumer demand and preference
has changed everything
Margaret Wise | March 21, 2018

13. The tastiest example I could think of!
Innovative ways to deliver on a legacy brand promise
Yup
!

14. There are 13 ways to order
a pizza from Dominos and
there are more on the way.
https://anyware.dominos.com
The pizza
ordering
experience is
being driven
thru customer
channel/device
preference

15. A Harsh Reality
Customers don’t
care how difficult
it is

16. Get Ready to Partner
Personas
VoC Research
Journey Mapping
Meet Steve Cook:
• Seasoned Exec
• Influencer
• Author
WHO
Personas
VoC Research
Journey Mapping
WHAT
Personas
VoC Research
Journey Mapping
HOW
Understand your customers point-of-view

17. What are the friction points in your Journey?

18. Personas
VoC Research
Journey Mapping
WHO
3 questions to help
Personas
VoC Research
Journey Mapping
WHAT
Personas
VoC Research
Journey Mapping
HOW
Which personas
might be most
receptive to new
ideas?
What pains need to be
addressed?
What gaps exist in your
Journey across People,
Process, Tech and
Data?

19. Let’s connect:
Margaret Wise
mwise@arke.com
@mgtwise
www.linkedin.com/in/mgtwise/
Join Us for Arke CX Summit April 18, 2018 at Buckhead Club.
A full day of thought leadership, discussion and happy hour networking.
For complete details and registration
bit.ly/ARKE-CXS

21. Please give a warm Atlanta welcome!
Vincent Spiziri
Head of Philanthropy
AB Bernstein Private Wealth
P&G Alumni Foundation Board Member
P&G Alum 1979-95

22. Sharing values.
Investing together.
Creating opportunity.
Procter & Gamble and P&G are trade names of The Procter &
Gamble Company and are used pursuant to an agreement with The
Procter & Gamble Company. P&G Alumni Network is an independent
organization apart from The Procter & Gamble Company.
2017 - 2018

23. https://www.youtube.com/watch?v=EqnOVOTea5I&feature=youtu.be

24. ENRICHMENTENGAGEMENT
MISSION:
ECONOMIC
EMPOWERMENT
GIVING BACK
P&G ALUMNI
FOUNDATION
P&G ALUMNI
NETWORK

25. MISSION: ECONOMIC EMPOWERMENT
STRATEGIC GRANT-MAKING
CREATING REAL EMPLOYMENT
P&G ALUMNI
INVOLVEMENT
$1,000,000 GRANTED
TO 50+ ORGANIZATIONS
Sharing values. Investing together. Creating opportunity.

26. HELP CREATE MORE OPPORTUNITIES
LEARN MORE
GET INVOLVED
DONATE
CONTACT
• PGALUMNIFOUNDATION.ORG
• MARIANNE.IYER@PGALUMS.COM
Sharing values. Investing together. Creating opportunity.

28. Please give a warm Atlanta welcome!
Ed Tazzia
Global Chair, Co-Founder

29. Operating
Committees
Operations Connectivity Enrichment Giving Back
Board of Directors

30. Connectivity
Membership
(Wong/Estrada)
• Best Practices
• Local Chapter Support
• Virtual Chapter Concept
• Region Management
Global Conference
(Hagen/Florez-Arango)
Women’s Forum
• Global Conference Liaison (Hagen)
• Chapters Liaison (Bass/Hartley)
Engagement
• Blog
• Pop Ups
• Virtual Meet-ups
• Reflections

31. Madrid 2019

32. Enrichment
Webinars/Seminars (Tarvin/Halloran)
Peer-to-Peer Network
White Papers
Mentoring
Discussion Groups
(Tapia/Matheis)

33. Operations
Revenue Generation
(Wiengandt)
• Sponsorship
• Sponsored Webinars
• Job Board
• New Sources
Treasury, Finance & Legal
(Vanderscheuren)
Marketing/Communication
(Fox – Content
Halloran - Technology)
• Upgraded Platforms
• Websites
• Social Media
• Email Broadcasts

35. Jim Stengel Book Signing