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#70: If It's Not Your Video, Don't Upload it to Facebook

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#70: If It's Not Your Video, Don't Upload it to Facebook

  1. 1. #70: If It's Not Your Video, Don't Upload it to Facebook Subscribe on iTunes RSS Feed Emma, Official Sponsor of the UnPodcast On this episode of the podcast, we talked about a class act by Jack Daniels, Scott's underwear, and a touching Star Wars story. We also discussed how the Facebook algorithm works and why some users (most notably Tyrese Gibson) are involved in a practice known as freebooting, that involves uploading someone else's videos, with the hopes that the posts will go viral. Other topics include: [00:02:13.23] What we hope Emma doesn't believe in [00:02:44.11] A Star Wars feel good story [00:05:21.01] What all men want [00:07:05.21] How company culture makes a difference [00:08:00.27] The topic of the day Tyrese Gibson, the freebooting poster child [00:09:03.07] Facebook's goal in life [00:09:18.13] Facebook's ranking algorithm [00:10:20.05] Three data points on Facebook videos and the differences between reach, views and plays [00:11:28.25] The difference between cost per impression and cost per click [00:12:43.12] The problem that has developed as a result of Facebook's ranking algorithm
  2. 2. [00:14:19.05] Curation vs. ripping off content [00:16:27.08] As if stealing content isn't bad enough in and of itself [00:19:26.12] How to change people's perception of you forever [00:20:22.08] What content is and is not about [00:22:50.05] The goal of content on Facebook [00:24:06.14] The most shared thing Scott has ever said [00:25:58.28] What made Scott angry [00:27:37.13] Don't do this (it's a cop out!) [00:28:28.27] Why you have to defend a trademark [00:29:37:08] A classy response from Jack Daniels And so much more. . . Items mentioned in this episode Lucasfilm Responds to 7-Year-Old's Request to Let Jedi Marry
  3. 3. Gifts from Lucasfilm to a 7-year-old boy Please don't share Tyrese Gibson's Facebook posts Jack Daniels Wrote What Has To Be The Nicest Cease-And-Desist Order Of All Time
  4. 4. Video provided by: AtomicSpark Audio recorded by: Wayne Cochrane Sound http://feedproxy.google.com/~r/unmarketing/~3/u9nY6-ik518/

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