1. Getting More Customers Using Mobile Marketing
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2. Agenda
Why Mobile Marketing?
How Customers Use Smartphones
Mobile Websites Vs. Apps
How To build a Mobile Website
Questions
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3. Why Mobile Marketing?3
Text
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4. 70%
of all mobile searches result in
action within 1 hour.
(Source: Mobile Marketer)
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5. 74%
of consumers will wait 5 seconds for a
web page to load on their mobile
device before leaving the site.
(Source: Gomez)
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6. 81%
of local searches on a mobile phone
result in a phone call.
(Google, 2012)
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7. 2014
Mobile internet usage is projected
to overtake desktop internet usage.
(Source:Microsoft Tag)
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8. Tuesday, May 14, 13

9. These are your customers
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10. Mobile is not a fade its here to stay
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11. How Customers Use Smartphones
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12. What is a Smartphone?
A smartphone is a device that can:
• Make Telephone Calls
• Browse The Internet
• Use Apps
• Take Pictures
• Record Video
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13. Desktop Website
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14. Desktop Website On Mobile Phone
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15. Mobile Website
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16. Taking Action
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17. Mobile sites Vs Mobile App
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18. Tuesday, May 14, 13

19.  A scaled down version of your Website
 Easy & quick way to get information
 A summary of your key points
 Loads fast & easy to make contact
 Be available 24/7 & anywhere
What is a Mobile Website?
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20. Examples Of Mobile Website
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21. Examples Of Mobile Website
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22. Examples Of Mobile Website
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23. Click to call
A “click to call” button or link on a mobile
or smartphone website can mean the
difference between getting a customer to
call or losing them forever.
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24. Mobile Offers & Loyalty Discounts
 Offer free gifts, discounts & incentives
 Create a campaign, broadcast it, and
experience an immediate increase in traffic!
 Keep customers engaged & coming back
Sample
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25. Directions
Customers look for businesses that are local.
Click to Map allows them to get turn by turn
directions to your location.
When clicking on the map button it will open up
the GPS/Map on their phone and lead them to
your location.
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26. Contact Form
Allows companies to
engage users and capture
information on location
Provides an instant and
secure contact capture
form to acquire new
customers anytime,
anywhere
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27. QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!
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28. Build A Mobile Website
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31. Tuesday, May 14, 13

32. Reasons To Go Mobile
#1 You risk losing business if you don’t have a mobile site
#2 Customers take action on mobile-friendly sites
#3 Customers expect mobile from your business
#4 You are loosing money
#5 Your competition is doing it
Increase leads and sales for your business
Tuesday, May 14, 13

33. “It is not the strongest business that
survives, or the most intelligent, but the
one most responsive to change”
– Sterling McKinley
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34. Why you need to be Mobile?
If your business isn’t optimized for mobile,
it might as well be invisible.
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35. How To Contact Me
SterlingMcKinleyspeaks
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-1287 Ext.1
Email: sterling.mckinley@gmail.com
SterlingMcKinle
Tuesday, May 14, 13