PERCEPTION STRATEGIES: (TAKEAWAYS?)Equalize the Starting Point Explore the space “Between Design each “Micromoment”We make sense of things based on prior the Lines” To isolate perception possibilities, thinkexperiences. What visual or narrative Consider a" possible associations, about each progressive state along theanchors can you oﬀer to orient someone’s intended or unintended. way, not just the overarching scenario.experience? (Until it’s possible to meetpeople where they are at)Set the Mood Declare Why Arouse, Engage and GrabOur emotional states contribute Want a better experience? Design based Attention!signiﬁcantly to how we perceive the on motivations and intent. It’s not What does the brain pay attention to?world around us. Have you thought about what, but also why. Visuals, the unexpected or out of theintentiona"y about the aﬀective ordinary, stories…experience?Adjust the Fidelity of Design Whole Experiences, Context, Context, CONTEXT!Information Shared not Parts. Where does the experience take place,More ﬁdelity equals less room for Human beings don’t subdivide their litera"y and emotiona"y? What’s goinginterpretation. This is true of visual as experiences into pieces like “graphics” on in the background? What’s going onwe" as verbal or written ﬁdelity. and “content.” UIs aren’t so complex interna"y, with that person? that we can’t iterate quickly at a high- level of visual and interaction ﬁdelity.