SlideShare uma empresa Scribd logo
1 de 51
Baixar para ler offline
in      g
         ort
        S                    gs
          Th
                     ut
                   O
TOPIC
                               SPEAKER
         An

                          Presented
Introduction

                                 by
              to

                           Stephen P.
         Card
                            Anderson
        Sorting
STEPHEN P.
  ANDERSON
     poetpainter.com




 I help businesses with
‘Product Strategy
   & Design’ needs
First, Some Context...
The User
Experience
  Iceberg
The User
Experience
  Iceberg
  >

      >
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
Sorting Things Out: An Introduction to Card Sorting
diary
                       use
   business
                                wireframes          site maps
                      cases
   discovery                                personas          scenar
         content
                                                   future
       inventory
            storyboards            process       scenarios
                       mental                 design
                                    flows
on directed
                       models                research
interview
        nomenclature                                        concept
                                                            models
        Iterative           alignment &
         Testing     backcasting analysis
                             gap                    prototypes
   field visit                           card sorting
      task based        search log           interaction design
                                          sketches
       audience          analysis                 concepts
                                usability
     segmentation              evaluation       competitive
                                                   matrix
diary
                       use
   business
                                wireframes          site maps
                      cases
   discovery                                personas          scenar
         content
                                                   future
       inventory
            storyboards            process       scenarios
                       mental                 design
                                    flows
on directed
                       models                research
interview
        nomenclature                                        concept
                                                            models
        Iterative           alignment &
         Testing     backcasting analysis
                             gap                    prototypes
   field visit                           card sorting
      task based        search log           interaction design
                                          sketches
       audience          analysis                 concepts
                                usability
     segmentation              evaluation       competitive
                                                   matrix
“efficient & effective”
WHAT IS IT?

Card sorting is a user-centered design
method for increasing a system’s findability.
The process involves sorting a series of
cards, each labeled with a piece of content or
functionality, into groups that make sense to
users or participants.
Sorting Things Out: An Introduction to Card Sorting
How
            Web Site
people   > Structure
 think
color?




shape?
                  height?
Sorting Things Out: An Introduction to Card Sorting
Why are most people
coming to your
church Web site?


    Are those people
    finding What they
 came for? Yes or no?
    How do you know?
What (or who)
  decided?
How can we insure
that different
people find what
they’re looking for?
card sorting
can help...
There are
different ways
to sort content.
(And the best way may not be
what you were thinking....)
Sorting Things Out: An Introduction to Card Sorting
Vegetables?
pineapple
                                      tomato
 banana       peach      carrot
     apple                    eggplant
             grapes     bell pepper


Fruits?
“Seekers”
         &
“Regular Attendees”
“Seekers”
         &
“Regular Attendees”
WHY USE IT?
It’s a quick, inexpensive, and reliable method,
which serves as input
into your information design process.

Card sorting generates an overall structure for
your information, as well as suggestions for
navigation, menus, and possible taxonomies.
WHY IS IT USEFUL?

You learn...

 ✓   how different people think about, organize,
     and expect to access your content

 ✓   a bit about the language/terminology used
     by a particular group
problems with labeling:


“heart for the lost”
Uhm. This is a
workshop on how
to sort cards?

Seriously?!
CARD SORTING IS

“deceptively simple”
I’m pretty sure I know how to sort things in a
way that will make sense to our site visitors...

          (No, you probably don’t!)
Open Sort / Closed Sort
(which begs the question, “what is your goal?”)
DISCOVER




Open Sort / Closed Sort
(which begs the question, “what is your goal?”)
DISCOVER




Open Sort / Closed Sort
(which begs the question, “what is your goal?”)



                             VALIDATE
WHAT GOES ON A CARD?


“movie review of
 Dark Knight”

      VS


 “comments on
a movie review”
WHAT GOES ON A CARD?


“movie review of
 Dark Knight”
                   ONE IS A PAGE, THE OTHER
      VS           IS A PAGE ELEMENT

 “comments on
a movie review”
WHAT GOES ON A CARD?

“page listing of all
  smartphone”


        VS


    “Nokia N95”
WHAT GOES ON A CARD?

“page listing of all
  smartphone”
                       ONE OF THESE HAS ALREADY
                       ENFORCED A CATEGORY...
        VS


    “Nokia N95”
WANNA GIVE IT A GO?
Sorry, you had to be there!
This was a workshop conducted at the
Ministry 2.0 conference in Austin, TX.

If this seems useful or interesting to you,
I am available for workshops, training
and consulting. <wink, wink>

More at www.poetpainter.com
quot;I don't recommend designing an information architecture
based purely on a card sort's numeric similarity scores. ..

Much of the value from card sorting comes from listening
to the users' comments as they sort the cards: knowing why
people place certain cards together gives deeper insight into
their mental models than the pure fact that they sorted
cards into the same pile.quot;

-JAKOB NIELSON
http://www.useit.com/alertbox/20040719.html
Preparing for a typical card sorting
exercise requires the following:

1. Selecting content
 • current content areas
 • planned/future areas
 • free listing with participants
2. Selecting participants

3. Preparing the cards
Labels/descriptions should be short enough
 that participants can quickly read the card,
  yet detailed enough that participants can
       understand what the content is.

                 other tips:
                use 3x5 cards
               about 5 people
TIPS:
                                         •run this session with actual site
 •make sure objects being sorted
                                          visitors!!! (no proxies!!)
  aren't themselves classifications--
  make them sortable!
                                         •do use internally, to get different
 •don't expect the same results--         groups aligned on issues of labeling/
                                          structure
  discrepancies are good

                                         •run with individuals and with groups
 •look for more info in the
  conversations than in the results
                                         •how someone would sort
 •be clear on your intentions--           something, and which areas they
                                          would actually use (or use more
  validating (closed sort) or learning
                                          often) are different!
  (open sort)

                                         •be clear about your labeling, use a
 •don't equate final card sort as your
                                          variety of labels an descriptions.
  site structure -- look at this as
                                          (mobile vs clamshell vs flipphone) -
  input. translation still required.
                                          unless you are testing labels, as well
http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide
Questions?
Thanks!!

Stephen P. Anderson

www.poetpainter.com

www.slideshare.net/stephenpa

Mais conteúdo relacionado

Mais procurados

UX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT
 
Construisons ensemble le chatbot bancaire de demain !
Construisons ensemble le chatbot bancaire de demain !Construisons ensemble le chatbot bancaire de demain !
Construisons ensemble le chatbot bancaire de demain !Christophe Clouzeau
 
Apply Design Thinking (Design Thinking Action Lab - Stanford University)
Apply Design Thinking (Design Thinking Action Lab - Stanford University)Apply Design Thinking (Design Thinking Action Lab - Stanford University)
Apply Design Thinking (Design Thinking Action Lab - Stanford University)Esfandiar Khaleghi
 
UX + BA: Working Together In Harmony [updated]
UX + BA: Working Together In Harmony [updated]UX + BA: Working Together In Harmony [updated]
UX + BA: Working Together In Harmony [updated]Jacklyn Burgan
 
Introduction to UX Research: Fundamentals of Contextual Inquiry
Introduction to UX Research: Fundamentals of Contextual InquiryIntroduction to UX Research: Fundamentals of Contextual Inquiry
Introduction to UX Research: Fundamentals of Contextual InquiryMarc Niola
 
Great UX Portfolios
Great UX PortfoliosGreat UX Portfolios
Great UX PortfoliosMary Wharmby
 
10 tips for a better UX survey
10 tips for a better UX survey10 tips for a better UX survey
10 tips for a better UX surveyCaroline Jarrett
 
How to create surveys that don't suck
How to create surveys that don't suckHow to create surveys that don't suck
How to create surveys that don't suckYana Alekseyevna
 
Mapping Experiences
Mapping Experiences Mapping Experiences
Mapping Experiences Jim Kalbach
 
Personas In Product Design
Personas In Product DesignPersonas In Product Design
Personas In Product DesignLauren Martin
 
The Art of Design & Design Thinking
The Art of Design & Design ThinkingThe Art of Design & Design Thinking
The Art of Design & Design ThinkingNancy Walkup
 
Sell yourselves better: What a UX employer looks for
Sell yourselves better: What a UX employer looks forSell yourselves better: What a UX employer looks for
Sell yourselves better: What a UX employer looks forJason Mesut
 
User interface and user experience ui ux design basics
User interface  and user experience ui ux design basicsUser interface  and user experience ui ux design basics
User interface and user experience ui ux design basicsRavi Bhadauria
 
UX Strategy Blueprint
UX Strategy BlueprintUX Strategy Blueprint
UX Strategy BlueprintJim Kalbach
 

Mais procurados (20)

UX workshop
UX workshopUX workshop
UX workshop
 
UX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft
UX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft
 
UX Research Introduction
UX Research Introduction UX Research Introduction
UX Research Introduction
 
Design Thinking explained
Design Thinking explainedDesign Thinking explained
Design Thinking explained
 
Construisons ensemble le chatbot bancaire de demain !
Construisons ensemble le chatbot bancaire de demain !Construisons ensemble le chatbot bancaire de demain !
Construisons ensemble le chatbot bancaire de demain !
 
Apply Design Thinking (Design Thinking Action Lab - Stanford University)
Apply Design Thinking (Design Thinking Action Lab - Stanford University)Apply Design Thinking (Design Thinking Action Lab - Stanford University)
Apply Design Thinking (Design Thinking Action Lab - Stanford University)
 
UX + BA: Working Together In Harmony [updated]
UX + BA: Working Together In Harmony [updated]UX + BA: Working Together In Harmony [updated]
UX + BA: Working Together In Harmony [updated]
 
Introduction to UX Research: Fundamentals of Contextual Inquiry
Introduction to UX Research: Fundamentals of Contextual InquiryIntroduction to UX Research: Fundamentals of Contextual Inquiry
Introduction to UX Research: Fundamentals of Contextual Inquiry
 
Great UX Portfolios
Great UX PortfoliosGreat UX Portfolios
Great UX Portfolios
 
10 tips for a better UX survey
10 tips for a better UX survey10 tips for a better UX survey
10 tips for a better UX survey
 
How to create surveys that don't suck
How to create surveys that don't suckHow to create surveys that don't suck
How to create surveys that don't suck
 
Mapping Experiences
Mapping Experiences Mapping Experiences
Mapping Experiences
 
Personas In Product Design
Personas In Product DesignPersonas In Product Design
Personas In Product Design
 
The Art of Design & Design Thinking
The Art of Design & Design ThinkingThe Art of Design & Design Thinking
The Art of Design & Design Thinking
 
Sell yourselves better: What a UX employer looks for
Sell yourselves better: What a UX employer looks forSell yourselves better: What a UX employer looks for
Sell yourselves better: What a UX employer looks for
 
User interface and user experience ui ux design basics
User interface  and user experience ui ux design basicsUser interface  and user experience ui ux design basics
User interface and user experience ui ux design basics
 
UX Strategy Blueprint
UX Strategy BlueprintUX Strategy Blueprint
UX Strategy Blueprint
 
Demystifying the Customer Journey Map
Demystifying the Customer Journey MapDemystifying the Customer Journey Map
Demystifying the Customer Journey Map
 
UX/UI Workshop Slides
UX/UI Workshop SlidesUX/UI Workshop Slides
UX/UI Workshop Slides
 
UX Roles and Job Titles
UX Roles and Job TitlesUX Roles and Job Titles
UX Roles and Job Titles
 

Destaque

Card sorting exercise
Card sorting exerciseCard sorting exercise
Card sorting exerciseHiraminDallas
 
Prototyping Workshop
Prototyping WorkshopPrototyping Workshop
Prototyping WorkshopTamara Pinos
 
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinnoBoard of Innovation
 
10 videos on our near Future - What's the impact on your business? (by @nickd...
10 videos on our near Future - What's the impact on your business? (by @nickd...10 videos on our near Future - What's the impact on your business? (by @nickd...
10 videos on our near Future - What's the impact on your business? (by @nickd...Board of Innovation
 
How to choose the right business model? by @boardofinno - @nickdemey
How to choose the right business model? by @boardofinno - @nickdemeyHow to choose the right business model? by @boardofinno - @nickdemey
How to choose the right business model? by @boardofinno - @nickdemeyBoard of Innovation
 

Destaque (7)

Card sorting exercise
Card sorting exerciseCard sorting exercise
Card sorting exercise
 
Prototyping Workshop
Prototyping WorkshopPrototyping Workshop
Prototyping Workshop
 
JWT: The Future 100 (December 2014)
JWT: The Future 100 (December 2014)JWT: The Future 100 (December 2014)
JWT: The Future 100 (December 2014)
 
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
 
10 videos on our near Future - What's the impact on your business? (by @nickd...
10 videos on our near Future - What's the impact on your business? (by @nickd...10 videos on our near Future - What's the impact on your business? (by @nickd...
10 videos on our near Future - What's the impact on your business? (by @nickd...
 
How to choose the right business model? by @boardofinno - @nickdemey
How to choose the right business model? by @boardofinno - @nickdemeyHow to choose the right business model? by @boardofinno - @nickdemey
How to choose the right business model? by @boardofinno - @nickdemey
 
Slides That Rock
Slides That RockSlides That Rock
Slides That Rock
 

Semelhante a Sorting Things Out: An Introduction to Card Sorting

UKUPA Feb 08 Flow Interactive Personas
UKUPA Feb 08 Flow Interactive PersonasUKUPA Feb 08 Flow Interactive Personas
UKUPA Feb 08 Flow Interactive PersonasUXPA UK
 
Simple Card Sorting Methods
Simple Card Sorting MethodsSimple Card Sorting Methods
Simple Card Sorting MethodsAndrii Rusakov
 
Bulletproof Communication Techniques; A UX Strategist's Guides
Bulletproof Communication Techniques; A UX Strategist's GuidesBulletproof Communication Techniques; A UX Strategist's Guides
Bulletproof Communication Techniques; A UX Strategist's GuidesSarah B. Nelson
 
Taxonomy Validation
Taxonomy ValidationTaxonomy Validation
Taxonomy ValidationDave Cooksey
 
Information Architecture: Get Your Blue Prints in Order
Information Architecture: Get Your Blue Prints in OrderInformation Architecture: Get Your Blue Prints in Order
Information Architecture: Get Your Blue Prints in OrderBusinessOnline
 
How Search 2.0 Has Been Redefined by Enterprise 2.0
How Search 2.0 Has Been Redefined by Enterprise 2.0How Search 2.0 Has Been Redefined by Enterprise 2.0
How Search 2.0 Has Been Redefined by Enterprise 2.0Enterprise 2.0 Conference
 
Designing an effective information architecture
Designing an effective information architectureDesigning an effective information architecture
Designing an effective information architectureoptimalworkshop
 
Qualitative Data Analysis
Qualitative Data  AnalysisQualitative Data  Analysis
Qualitative Data AnalysisMaisa Rahman
 
World Usability Day Singapore 2008
World Usability Day Singapore 2008World Usability Day Singapore 2008
World Usability Day Singapore 2008Daniel Alenquer
 
Pratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher PortfolioPratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher PortfolioPratyush Pandab
 
Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011
Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011
Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011SEO CAMP
 
Discount User Experience Design
Discount User Experience DesignDiscount User Experience Design
Discount User Experience Designjdelabar
 
Andy Kirk Viz Marathon London 2011
Andy Kirk Viz Marathon London 2011Andy Kirk Viz Marathon London 2011
Andy Kirk Viz Marathon London 2011Andy Kirk
 
Designing Big Data Interactions Using the Language of Discovery
Designing Big Data Interactions Using the Language of DiscoveryDesigning Big Data Interactions Using the Language of Discovery
Designing Big Data Interactions Using the Language of DiscoveryJoe Lamantia
 
PxS’12 - week 4 - qualitative analysis
PxS’12 - week 4 - qualitative analysisPxS’12 - week 4 - qualitative analysis
PxS’12 - week 4 - qualitative analysishendrikknoche
 
Card Sorting: designing usable categories
Card Sorting: designing usable categoriesCard Sorting: designing usable categories
Card Sorting: designing usable categoriesRafael Marinho
 

Semelhante a Sorting Things Out: An Introduction to Card Sorting (20)

UKUPA Feb 08 Flow Interactive Personas
UKUPA Feb 08 Flow Interactive PersonasUKUPA Feb 08 Flow Interactive Personas
UKUPA Feb 08 Flow Interactive Personas
 
Simple Card Sorting Methods
Simple Card Sorting MethodsSimple Card Sorting Methods
Simple Card Sorting Methods
 
Bulletproof Communication Techniques; A UX Strategist's Guides
Bulletproof Communication Techniques; A UX Strategist's GuidesBulletproof Communication Techniques; A UX Strategist's Guides
Bulletproof Communication Techniques; A UX Strategist's Guides
 
Akendi
AkendiAkendi
Akendi
 
Personas And Scenarios
Personas And ScenariosPersonas And Scenarios
Personas And Scenarios
 
2011 Taiwan UX Summit_Workshop B
2011 Taiwan UX Summit_Workshop B2011 Taiwan UX Summit_Workshop B
2011 Taiwan UX Summit_Workshop B
 
Taxonomy Validation
Taxonomy ValidationTaxonomy Validation
Taxonomy Validation
 
Information Architecture: Get Your Blue Prints in Order
Information Architecture: Get Your Blue Prints in OrderInformation Architecture: Get Your Blue Prints in Order
Information Architecture: Get Your Blue Prints in Order
 
How Search 2.0 Has Been Redefined by Enterprise 2.0
How Search 2.0 Has Been Redefined by Enterprise 2.0How Search 2.0 Has Been Redefined by Enterprise 2.0
How Search 2.0 Has Been Redefined by Enterprise 2.0
 
Designing an effective information architecture
Designing an effective information architectureDesigning an effective information architecture
Designing an effective information architecture
 
Qualitative Data Analysis
Qualitative Data  AnalysisQualitative Data  Analysis
Qualitative Data Analysis
 
World Usability Day Singapore 2008
World Usability Day Singapore 2008World Usability Day Singapore 2008
World Usability Day Singapore 2008
 
Pratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher PortfolioPratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher Portfolio
 
Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011
Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011
Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011
 
Discount User Experience Design
Discount User Experience DesignDiscount User Experience Design
Discount User Experience Design
 
Andy Kirk Viz Marathon London 2011
Andy Kirk Viz Marathon London 2011Andy Kirk Viz Marathon London 2011
Andy Kirk Viz Marathon London 2011
 
Designing Big Data Interactions Using the Language of Discovery
Designing Big Data Interactions Using the Language of DiscoveryDesigning Big Data Interactions Using the Language of Discovery
Designing Big Data Interactions Using the Language of Discovery
 
PxS’12 - week 4 - qualitative analysis
PxS’12 - week 4 - qualitative analysisPxS’12 - week 4 - qualitative analysis
PxS’12 - week 4 - qualitative analysis
 
welcome to my portfolio
welcome to my portfoliowelcome to my portfolio
welcome to my portfolio
 
Card Sorting: designing usable categories
Card Sorting: designing usable categoriesCard Sorting: designing usable categories
Card Sorting: designing usable categories
 

Mais de Stephen Anderson

What Board Games can Teach Us about Designing Experiences
What Board Games can Teach Us about Designing ExperiencesWhat Board Games can Teach Us about Designing Experiences
What Board Games can Teach Us about Designing ExperiencesStephen Anderson
 
Speaking up for Experiences
Speaking up for ExperiencesSpeaking up for Experiences
Speaking up for ExperiencesStephen Anderson
 
Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")Stephen Anderson
 
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)Stephen Anderson
 
Stop Doing What Youre Told
Stop Doing What Youre ToldStop Doing What Youre Told
Stop Doing What Youre ToldStephen Anderson
 
Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…Stephen Anderson
 
Quest for Emotional Engagement: Information Visualization (v1.5)
Quest for Emotional Engagement: Information Visualization (v1.5)Quest for Emotional Engagement: Information Visualization (v1.5)
Quest for Emotional Engagement: Information Visualization (v1.5)Stephen Anderson
 
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to UnderstandingTo Boldly Go… From Information to Understanding
To Boldly Go… From Information to UnderstandingStephen Anderson
 
What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)Stephen Anderson
 
Playing Games with Your Career
Playing Games with Your CareerPlaying Games with Your Career
Playing Games with Your CareerStephen Anderson
 
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)Stephen Anderson
 
Long after the Thrill: Sustaining Passionate Users (SxSW Version)
Long after the Thrill: Sustaining Passionate Users (SxSW Version)Long after the Thrill: Sustaining Passionate Users (SxSW Version)
Long after the Thrill: Sustaining Passionate Users (SxSW Version)Stephen Anderson
 
Long After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate UsersLong After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate UsersStephen Anderson
 
The Subtle Art of Seduction
The Subtle Art of SeductionThe Subtle Art of Seduction
The Subtle Art of SeductionStephen Anderson
 
When Data Gets Up Close and Personal
When Data Gets Up Close and PersonalWhen Data Gets Up Close and Personal
When Data Gets Up Close and PersonalStephen Anderson
 

Mais de Stephen Anderson (20)

What Board Games can Teach Us about Designing Experiences
What Board Games can Teach Us about Designing ExperiencesWhat Board Games can Teach Us about Designing Experiences
What Board Games can Teach Us about Designing Experiences
 
Speaking up for Experiences
Speaking up for ExperiencesSpeaking up for Experiences
Speaking up for Experiences
 
Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")
 
Hooked on a Feeling
Hooked on a FeelingHooked on a Feeling
Hooked on a Feeling
 
Sweating the UX Details
Sweating the UX DetailsSweating the UX Details
Sweating the UX Details
 
From Paths to Sandboxes
From Paths to SandboxesFrom Paths to Sandboxes
From Paths to Sandboxes
 
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
 
Stop Doing What Youre Told
Stop Doing What Youre ToldStop Doing What Youre Told
Stop Doing What Youre Told
 
Ideas You Can Play With
Ideas You Can Play WithIdeas You Can Play With
Ideas You Can Play With
 
Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…Euro IA Closing Plenary - What I'm Curious About…
Euro IA Closing Plenary - What I'm Curious About…
 
Quest for Emotional Engagement: Information Visualization (v1.5)
Quest for Emotional Engagement: Information Visualization (v1.5)Quest for Emotional Engagement: Information Visualization (v1.5)
Quest for Emotional Engagement: Information Visualization (v1.5)
 
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to UnderstandingTo Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
 
What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)
 
Playing Games with Your Career
Playing Games with Your CareerPlaying Games with Your Career
Playing Games with Your Career
 
The Stories We Construct
The Stories We ConstructThe Stories We Construct
The Stories We Construct
 
Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)Critical Thinking forUX Designers (Workshop)
Critical Thinking forUX Designers (Workshop)
 
Long after the Thrill: Sustaining Passionate Users (SxSW Version)
Long after the Thrill: Sustaining Passionate Users (SxSW Version)Long after the Thrill: Sustaining Passionate Users (SxSW Version)
Long after the Thrill: Sustaining Passionate Users (SxSW Version)
 
Long After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate UsersLong After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate Users
 
The Subtle Art of Seduction
The Subtle Art of SeductionThe Subtle Art of Seduction
The Subtle Art of Seduction
 
When Data Gets Up Close and Personal
When Data Gets Up Close and PersonalWhen Data Gets Up Close and Personal
When Data Gets Up Close and Personal
 

Último

VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 

Último (20)

VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 

Sorting Things Out: An Introduction to Card Sorting

  • 1. in g ort S gs Th ut O TOPIC SPEAKER An Presented Introduction by to Stephen P. Card Anderson Sorting
  • 2. STEPHEN P. ANDERSON poetpainter.com I help businesses with ‘Product Strategy & Design’ needs
  • 5. The User Experience Iceberg > >
  • 13. diary use business wireframes site maps cases discovery personas scenar content future inventory storyboards process scenarios mental design flows on directed models research interview nomenclature concept models Iterative alignment & Testing backcasting analysis gap prototypes field visit card sorting task based search log interaction design sketches audience analysis concepts usability segmentation evaluation competitive matrix
  • 14. diary use business wireframes site maps cases discovery personas scenar content future inventory storyboards process scenarios mental design flows on directed models research interview nomenclature concept models Iterative alignment & Testing backcasting analysis gap prototypes field visit card sorting task based search log interaction design sketches audience analysis concepts usability segmentation evaluation competitive matrix
  • 16. WHAT IS IT? Card sorting is a user-centered design method for increasing a system’s findability. The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants.
  • 18. How Web Site people > Structure think
  • 19. color? shape? height?
  • 21. Why are most people coming to your church Web site? Are those people finding What they came for? Yes or no? How do you know?
  • 22. What (or who) decided?
  • 23. How can we insure that different people find what they’re looking for?
  • 25. There are different ways to sort content. (And the best way may not be what you were thinking....)
  • 27. Vegetables? pineapple tomato banana peach carrot apple eggplant grapes bell pepper Fruits?
  • 28. “Seekers” & “Regular Attendees”
  • 29. “Seekers” & “Regular Attendees”
  • 30. WHY USE IT? It’s a quick, inexpensive, and reliable method, which serves as input into your information design process. Card sorting generates an overall structure for your information, as well as suggestions for navigation, menus, and possible taxonomies.
  • 31. WHY IS IT USEFUL? You learn... ✓ how different people think about, organize, and expect to access your content ✓ a bit about the language/terminology used by a particular group
  • 33. Uhm. This is a workshop on how to sort cards? Seriously?!
  • 35. I’m pretty sure I know how to sort things in a way that will make sense to our site visitors... (No, you probably don’t!)
  • 36. Open Sort / Closed Sort (which begs the question, “what is your goal?”)
  • 37. DISCOVER Open Sort / Closed Sort (which begs the question, “what is your goal?”)
  • 38. DISCOVER Open Sort / Closed Sort (which begs the question, “what is your goal?”) VALIDATE
  • 39. WHAT GOES ON A CARD? “movie review of Dark Knight” VS “comments on a movie review”
  • 40. WHAT GOES ON A CARD? “movie review of Dark Knight” ONE IS A PAGE, THE OTHER VS IS A PAGE ELEMENT “comments on a movie review”
  • 41. WHAT GOES ON A CARD? “page listing of all smartphone” VS “Nokia N95”
  • 42. WHAT GOES ON A CARD? “page listing of all smartphone” ONE OF THESE HAS ALREADY ENFORCED A CATEGORY... VS “Nokia N95”
  • 43. WANNA GIVE IT A GO?
  • 44. Sorry, you had to be there! This was a workshop conducted at the Ministry 2.0 conference in Austin, TX. If this seems useful or interesting to you, I am available for workshops, training and consulting. <wink, wink> More at www.poetpainter.com
  • 45. quot;I don't recommend designing an information architecture based purely on a card sort's numeric similarity scores. .. Much of the value from card sorting comes from listening to the users' comments as they sort the cards: knowing why people place certain cards together gives deeper insight into their mental models than the pure fact that they sorted cards into the same pile.quot; -JAKOB NIELSON http://www.useit.com/alertbox/20040719.html
  • 46. Preparing for a typical card sorting exercise requires the following: 1. Selecting content • current content areas • planned/future areas • free listing with participants 2. Selecting participants 3. Preparing the cards
  • 47. Labels/descriptions should be short enough that participants can quickly read the card, yet detailed enough that participants can understand what the content is. other tips: use 3x5 cards about 5 people
  • 48. TIPS: •run this session with actual site •make sure objects being sorted visitors!!! (no proxies!!) aren't themselves classifications-- make them sortable! •do use internally, to get different •don't expect the same results-- groups aligned on issues of labeling/ structure discrepancies are good •run with individuals and with groups •look for more info in the conversations than in the results •how someone would sort •be clear on your intentions-- something, and which areas they would actually use (or use more validating (closed sort) or learning often) are different! (open sort) •be clear about your labeling, use a •don't equate final card sort as your variety of labels an descriptions. site structure -- look at this as (mobile vs clamshell vs flipphone) - input. translation still required. unless you are testing labels, as well