20. + -
great product high bounce rate
does fine in low adoption
usability testing
not enough
no obvious registered users
problems
undifferentiated
from the
competition
21. + -
“I’m a great app,
if people would just
get to know me...”
great product high bounce rate
does fine in low adoption
usability testing
not enough
no obvious registered users
problems
undifferentiated
from the
competition
27. HOW DO I ...
GET PEOPLE TO SPEND
MORE THAN 2 MINUTES
WITH OUR SERVICE
“GETTING TO FIRST BASE”
28. HOW DO I ...
GET PEOPLE TO SPEND
MORE THAN 2 MINUTES
WITH OUR SERVICE STAND OUT FROM
THE COMPETITION
“GETTING TO FIRST BASE”
29. HOW DO I ...
INCREASE # OF
GET PEOPLE TO SPEND REGISTERED USERS
MORE THAN 2 MINUTES
WITH OUR SERVICE STAND OUT FROM
THE COMPETITION
“GETTING TO FIRST BASE”
30. HOW DO I ...
INCREASE # OF
GET PEOPLE TO SPEND REGISTERED USERS
MORE THAN 2 MINUTES
WITH OUR SERVICE INCREASE USAGE
STAND OUT FROM
& ADOPTION
THE COMPETITION
“GETTING TO FIRST BASE”
84. ckse:
uirci What do we know about people?
Qex
E
85. ckse:
uirci What do we know about people?
Qex
E we're curious
we're also afraid of change
we seek out patterns
we like to order and organize things
we're intensely self-centered
we're lazy
we're highly visual thinkers and learners
we like to be the hero of the story
we respond to our name and other first person cues
we don't like to make choices, but we like choice
we like to be in control (and we like to be guided)
we find novelty and surprise interesting
...and so on
89. social proo
f
People follow the
others. lead of similar
90. social proo
f
People follow the
others. lead of similar
91.
92. i ckse:
urci What do we know about people?
Qe
Ex
we're curious
we're also afraid of change
we seek out patterns
we like to order and organize things
we're intensely self-centered
we're lazy
we're highly visual thinkers and learners
we like to be the hero of the story
we respond to our name and other first person cues
we don't like to make choices, but we like choice
we like to be in control (and we like to be guided)
we find novelty and surprise interesting
...and so on
93. i ckse:
urci What do we know about people?
Qe
Ex
we're curious
we're also afraid of change
we seek out patterns
we like to order and organize things
we're intensely self-centered
we're lazy
we're highly visual thinkers and learners
we like to be the hero of the story
we respond to our name and other first person cues
we don't like to make choices, but we like choice
we like to be in control (and we like to be guided)
we find novelty and surprise interesting
...and so on
117. 60% - 70% of Sabre employees
actively use the system each
month
60% of questions asked are
answered within one hour of
posting (90% in 24 hours)
Average of 30 page views per
employee user visit
Each question posted to the
community receives an average of
nine answers
118. 60% - 70% of Sabre employees
repu tation
actively use the system each
month
60% of questions asked are
answered within one hour of
posting (90% in 24 hours)
Average of 30 page views per
employee user visit
Each question posted to the
community receives an average of
nine answers
119. 60% - 70% of Sabre employees
repu tation
actively use the system each
month
60% of questions asked are
points
answered within one hour of
posting (90% in 24 hours)
Average of 30 page views per
employee user visit
Each question posted to the
community receives an average of
nine answers
120. 60% - 70% of Sabre employees
repu tation
actively use the system each
month
60% of questions asked are
points
answered within one hour of
posting (90% in 24 hours)
Average of 30 page views per
employee user visit
v els
le Each question posted to the
community receives an average of
nine answers
121. 60% - 70% of Sabre employees
repu tation
actively use the system each
month
60% of questions asked are
points
answered within one hour of
posting (90% in 24 hours)
limit
Average of 30 page views per
employee user visit du ed
ratio
v s question posted to the
elEach n
le community receives an average of
nine answers
122. 60% - 70% of Sabre employees
actively use the system each
month
60% of questions asked are
answered within one hour of
posting (90% in 24 hours)
Average of 30 page views per
employee user visit
Each question posted to the
community receives an average of
nine answers
143. 2008 Personal annual report for Stephen Anderson
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Austin Miami San Francisco Seattle Mountain View New York Franklin Minneapolis
Mar 07 to Mar 11 Apr 10 to Apr 14 Apr 20 to Apr 22 Aug 21 to Aug 23 September 24 Sep 24 to Sep 26 Nov 06 to Nov 09 Dec 09 to Dec 11
You took 17 trips in 2008, which added In 2008, you spent
up to 55,753 km or 15% of the
distance to the moon.
323 43
In 2008, you mostly coincided with:
You have 52 travellers in your network. They travelled a
total of 1,753,265 km in 2008, and everyone on Dopplr
Kevin travelled a total of 1331.4 million km or 8.9 AU in 2008:
the approximate distance to Saturn from the Earth as
in Austin, Miami and San Francisco
of January 2009.
Peter
Your personal velocity for 2008 was 6.36
in Austin, Miami and Berkeley km/h, which is about the same as a duck. You spent the longest in Minneapolis, Jesse Spalding Your carbon for 2008
has a tip:
Jay Lots of great farmer's markets in the summer!
The 5 most popular cities in your network are San
in Minneapolis Minneapolis Farmer's Market on Lyndale Ave and
Francisco, Austin, New York, Miami and Chicago.
Cesar Chavez Ave or Nicollet Mall
Chris http://www.mplsfarmersmarket.com/
in Miami and San Francisco Mill City Farmer's Market on Chicago Ave and 2nd St.
The furthest distance you travelled was to New York S
Brandon (4,120 km from Mountain View), which is the 2nd most ...
popular city on Dopplr. The shortest distance you 6,606 kg CO2
in Miami and San Francisco travelled was to Austin (322 km from Plano), which is See more on the city page for Minneapolis on Dopplr. Based on figures from Fueleconomy.gov, 1 x Hummer
the 21st most popular city on Dopplr. H3 4WD truck produces nearly 10 metric tonnes of
CO2 a year. The visualisation above uses this figure to
illustrate your carbon from Dopplr as calculated by our
friends at http://amee.cc and is an approximation only.
The city images above sourced from Flickr and are used under a Creative Commons Attribution Licence: by pusgums, brickell by alexdecarvalho, Passing Under The Golden Gate Bridge by Dawn Endico, Seattle, Washington by fddi1, Apple I keyboard by Marcin
Wichary, smokin by mudpig and Spoonbridge and Cherry by TimWilson.
144. 2008 Personal annual report for Stephen Anderson
an Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Austin Miami San Francisco Seattle Mountain View New York Franklin Minneapolis
This month Dopplr delightfully surprised
Mar 07 to Mar 11 Apr 10 to Apr 14 Apr 20 to Apr 22 Aug 21 to Aug 23 September 24 Sep 24 to Sep 26 Nov 06 to Nov 09 Dec 09 to Dec 11
ou took 17 trips in 2008, which added
me, supplying me with something I didn’t
In 2008, you spent
know I ne43 ed. The result: I’m now a
ed
p to 55,753 km or 15% of the
istance to the moon.
323
n 2008, you mostly coincided with:
more loyal Dopplr user.
You have 52 travellers in your network. They travelled a
total of 1,753,265 km in 2008, and everyone on Dopplr
Kevin travelled a total of 1331.4 million km or 8.9 AU in 2008:
the approximate distance to Saturn from the Earth as
in Austin, Miami and San Francisco
of January 2009.
Peter
Your personal velocity for 2008 was 6.36
in Austin, Miami and Berkeley km/h, which is about the same as a duck. You spent the longest in Minneapolis, Jesse Spalding Your carbon for 2008
has a tip:
Jay Lots of great farmer's markets in the summer!
The 5 most popular cities in your network are San
in Minneapolis Minneapolis Farmer's Market on Lyndale Ave and
Francisco, Austin, New York, Miami and Chicago.
Cesar Chavez Ave or Nicollet Mall
Chris http://www.mplsfarmersmarket.com/
in Miami and San Francisco Mill City Farmer's Market on Chicago Ave and 2nd St.
The furthest distance you travelled was to New York S
Brandon (4,120 km from Mountain View), which is the 2nd most ...
popular city on Dopplr. The shortest distance you 6,606 kg CO2
in Miami and San Francisco travelled was to Austin (322 km from Plano), which is See more on the city page for Minneapolis on Dopplr. Based on figures from Fueleconomy.gov, 1 x Hummer
the 21st most popular city on Dopplr. H3 4WD truck produces nearly 10 metric tonnes of
CO2 a year. The visualisation above uses this figure to
illustrate your carbon from Dopplr as calculated by our
friends at http://amee.cc and is an approximation only.
The city images above sourced from Flickr and are used under a Creative Commons Attribution Licence: by pusgums, brickell by alexdecarvalho, Passing Under The Golden Gate Bridge by Dawn Endico, Seattle, Washington by fddi1, Apple I keyboard by Marcin
Wichary, smokin by mudpig and Spoonbridge and Cherry by TimWilson.
Brandon Schauer
150. brains pay attention to what brains
care about, not necessarily what
the conscious mind cares about.
151. Q: What does
the brain find to what brains
brains pay attention
interesting?
care about, not necessarily what
the conscious mind cares about.
152. Q: What does
the brain find to what brains
brains pay attention
interesting?
care about, not necessarily what
Surprise, novelty,
the conscious mind cares about.
the unexpected
153. Q: What does
the brain find to what brains
brains pay attention
interesting?
care about, not necessarily what
Surprise, novelty,
the conscious mind cares about.
the unexpected
Fun, playfulness,
humor
154. Q: What does
the brain find to what brains
brains pay attention
interesting?
care about, not necessarily what
Surprise, novelty,
the conscious mind cares about.
the unexpected
Fun, playfulness,
humor
Varying visuals
155. Q: What does
the brain find to what brains
brains pay attention
interesting?
care about, not necessarily what
Surprise, novelty,
the conscious mind cares about.
the unexpected
Fun, playfulness,
humor
Varying visuals
(and more!)
168. Hmm... WHY was
That was fun! that fun?
Aha!
GREAT ONLINE (REVERSE ENGINEERING) p sych
n
huma ology
EXPERIENCE
>
human
y
anolog psychology
m h
USEFUL TOOLS FOR CREATING..
husyc
p
n
huma ology
h an lo
gy
psyc n m cho
huma ology husy
psych p
169. socia l proof
People follow the le ad of similarreciprocity
others. People repay in kind.
authority duration effects
People defer to experts. Perception of time is subjective and
can be influenced.
scarcity
People wan t more of what they can
have less of. recognition over
recall
sensor y integration
People respond better when more of
imager y
jkjkj
the senses are engaged.
170. ???
COGNITIVE SEDUCTION:
FUN, HUMOR, PLAYFULNESS,
GAME SURPRISE, ???
MECHANICS
??? SOCIAL PSYCHOLOGY /
PERSUASION, CHOICE,
INFLUENCE SOCIAL DESIGN
???
171.
172. How can we use { } to... [goal]
www.getmentalnotes.com
173. Social Proof Curiosity
We tend to follow the patterns of similar others When teased with a small bit of interesting
in new or unfamiliar situations. information, people will want to know more!
How can we use { } to... [goal]
To put people at ease or guide a decision, find creative When—and what—can you hold back? Reveal just enough
ways to show social activity. This can be in the form of stats to arouse interest, then tease someone into taking the next
(favorited by, number of views, comments), good positive step. You can also arouse interest by doing something unusual
reviews/ testimonials, or by providing visibility into the actions and unexpected—people will stick around long enough to
or outcomes of other users’ behaviors. determine what’s going on. Similarly, puzzles are intriguing.
See also: Bystander Effect, Testimonials, Identification See also: Pattern Recognition, Badges, Gifting
Mental Notes Sneak Preview | Find out more at www.getmentalnotes.com
174. Social Proof Curiosity
We tend to follow the patterns of similar others When teased with a small bit of interesting
in new or unfamiliar situations. information, people will want to know more!
How can we use { } to... [goal]
To put people at ease or guide a decision, find creative When—and what—can you hold back? Reveal just enough
ways to show social activity. This can be in the form of stats to arouse interest, then tease someone into taking the next
(favorited by, number of views, comments), good positive step. You can also arouse interest by doing something unusual
reviews/ testimonials, or by providing visibility into the actions and unexpected—people will stick around long enough to
or outcomes of other users’ behaviors. determine what’s going on. Similarly, puzzles are intriguing.
See also: Bystander Effect, Testimonials, Identification See also: Pattern Recognition, Badges, Gifting
Mental Notes Sneak Preview | Find out more at www.getmentalnotes.com
www.getmentalnotes.com