That said, an edge is needed to persuade the visitor to make a purchase. Live chat support software is one of those all important edges.

1. The Essence of Live Chat Support Software
If there is something that every e-commerce owner can attest to, it’s the fact that the
conversion rate is always low. Not every visitor who visits your online store will end up
making a sale. Customers are weary creatures. In offline stores, the tangibility of the
shopping environment makes it hard for them to resist a tempting purchase. But this
element does not exist in online stores. That said, an edge is needed to persuade the
visitor to make a purchase. Live chat support software is one of those all important
edges.
A virtual salesman
Live chat support takes up the role of the salesman, enabling the whole process of
according help to a customer. It’s the closest a store can come to achieving that feel of
a brick-and-mortar store. When a customer needs help getting a product or
understanding the check-out process, a support operator can be able to accord them
the help in an effortless way.
More Benefits
If a client needs help with a product or service, live chat support helps them get it
faster. Telephone calls and emails, while convenient in their own sense, are difficult
support channels if the lines are always busy and the emails take days to be responded
to. But with live chat technology, you can offer the help in real time, which really does
create a lot of difference. Other interesting features offered by the software include
multiple support operators, detailed visitor information, offline-email messaging, preset
responses for frequently asked questions, and automatic chat invitations. You can also
be able to see the chat status of the operator/visitor, to help you know if there’s
someone on the other end.
How do you know you need Live Chat Support?
The necessity to get live chat support software emerges when you record tens of
thousands of unique visitors every month, when your products or services can be
purchased online, or when your traffic-sale conversion is not very good.

2. There are many proprietors selling live chat support software, so it’s wise to first
understand your needs, so you can get the software that is bundled with the most
important features. The price packages are also different, with some costing as little as
$14, and some costing as much as $99 for one operator a month. Ultimately, the
benefits of using live chat support greatly outweigh the costs, so you should invest in it
for your website.