Ignite Potential – Value exchange networks (Stephen Gay and Rich Radka)

1. Value Exchange Networks Igni9ng Poten9al stephengay richradka

2. Who is… stephengay richradka

3. Intuit Bryce Claro Partners stephengay richradka

4. Tradi9onal Value Exchange Network stephengay richradka

5. What is a Value Exchange Network? is a system where value is co-‐created and exchanged -‐ in a distributed way -‐ by a network of par9cipants. stephengay richradka

6. Who’s used stephengay richradka

7. How Airbnb works stephengay richradka

8. How is AirBnb a Value Exchange Network What’s the Opportunity? stephengay richradka

9. How is AirBnb a Value Exchange Network Host Guest I have extra space and I want I want to travel and stay to make some money to pay in a unique space, and my rent/mortgage. I have a limited budget. Enabler stephengay richradka

10. The Value Proposi9on AirBnb allows people to list and book unique accommoda9ons around the world. stephengay richradka

11. The Benefit Host Guest Hosts can list everything from Guests can find a variety of a spare bed to an apartment accommoda9ons or house and find renters to (from bed to house to castle) pay them for their extra filtered by price and property space. Hosts earn an average aVributes, typically 10-‐50% of $4-‐5K/year ren9ng out for cheaper than a hotel. 4 nights/month. stephengay richradka

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13. The Igniter Launched with 2008 Democra9c Na9onal Conven9on in Denver. Emailed every blogger and told them about Airbnb. Leveraged that to get CNN. Remarketed to guests to spread the word & become hosts. stephengay richradka

14. Sustainability Post More Greater Accommoda9ons Selec9on AVrac9ng More Guests More Reviews & Word of Mouth stephengay richradka

15. The Results 500% growth in worldwide bookings in 2011 5 million nights booked since 2008 Accommoda9ons in 19,000 ci9es & 192 countries Airbnb surpassed Hilton in number of rooms booked last year. stephengay richradka

16. Value Exchange Network Trust stephengay richradka

17. Who’s used stephengay richradka

18. How Kickstarter works stephengay richradka

19. stephengay richradka

20. What’s the Opportunity? Funder Creator I like connec9ng with crea9ve I have a project idea and need people by suppor9ng a simple way to collect money their projects. from my network and beyond. stephengay richradka

21. The Beneﬁts Funder Creator Funders are able to get to Creators are able to list a know the creators of unique project and a variety of projects through videos & funding incen9ves through a tes9monials and par9cipate secure collec9on service. through a range of funding op9ons. stephengay richradka

22. The Igniter Seeded the network and subsidized the creator: Ac9vely recruited ar9sts to submit projects and oﬀered the service free to them. stephengay richradka

23. Sustainability More Creators, Greater Selec9on More Projects More Projects Funded More Funders stephengay richradka

24. The Results Nearly $320 million pledged More than 2.2 million people pledged cash More than 18,000 projects were successfully funded Kickstarter now raises more money than the Na;onal Endowment for the Arts stephengay richradka

25. Four Guiding Principles 1. Uncover the Opportuni9es 2. Be an Enabler 3. Know the Roles 4. Ignite the Value stephengay richradka

26. 1. Uncover the Opportuni9es Ask “What are the opportuni9es?” Who are the two target customers? How do they interact in the world today? stephengay richradka

27. Novice Customer Experienced Customer I’m new to the network and I’m always helping friends need help selng up my with their technical issues. phone. stephengay richradka

28. 2. Be an Enabler Ask “What can be exchanged?” Exchange Types Resources Knowledge Capabili9es Connec9ons stephengay richradka

29. Student Teacher I’m a na9ve English speaker, I’m a na9ve Spanish speaker. but would like to learn Spanish. stephengay richradka

30. 3. Know the Roles Ask “What are the roles?” What are the Consumer, Producer and Enabler Roles stephengay richradka

31. 3. Know the Roles Enabler Roles Host Crowd-‐Gatherer Network Enhancer stephengay richradka

32. Lender Borrower I’m looking to get a return on I’m looking to borrow money, my money and have some that tradi9onal banks won’t security. lend me. Enabler Enables group lending for both the lender and the borrower. stephengay richradka

33. 4. Ignite the Value Ask “How can you get it started?” Ignite Types Price subsidies Seeding content AVrac9ng marquee users stephengay richradka

34. Gamer Game Creator I’m looking for the next great I’ve mastered the game and game experience. want to create new challenges. Enabler Enables gamers to create levels and share with the community. stephengay richradka

35. Four Guiding Principles 1. Uncover the Opportuni9es 2. Be an Enabler 3. Know the Roles 4. Ignite the Value stephengay richradka

36. People don’t want to ﬁt into tradi;onal roles. stephengay richradka

37. Stephen Gay stephen_gay@intuit.com twiVer: stephengay Rich Radka rich.radka@claropartners.com twiVer: richradka stephengay richradka

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