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Tap session

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June 8, 2010 TAP and Alliance webinar on Future Ready.

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Tap session

  1. 1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning The Future of Libraries Online Conference Alliance Libraries & TAP Information Services: June 8, 2010 Future Ready
  2. 2. These slides will also be available at Stephen’s Lighthouse blog
  3. 10. 20 th Century Strategies <ul><li>Inventory and Collections </li></ul><ul><li>Buildings </li></ul><ul><li>Reading is Fundamental </li></ul><ul><li>Cardholders </li></ul><ul><li>Outreach </li></ul><ul><li>Circulation </li></ul><ul><li>Privacy </li></ul>
  4. 11. 21 st Century Strategies <ul><li>Content Access </li></ul><ul><li>Bricks and Clicks </li></ul><ul><li>Tricks </li></ul><ul><li>Communities </li></ul><ul><li>Impact </li></ul><ul><li>Reach </li></ul><ul><li>Programs </li></ul><ul><li>Social links </li></ul>
  5. 15. What Are Libraries Really For? <ul><li>Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.) </li></ul><ul><li>Equity (digital divide, integrating population growth, generations, etc.) </li></ul><ul><li>Student Performance (up to 25 point increase) </li></ul><ul><li>Competitive Advantage (Canada, EC, India, China, etc.) </li></ul><ul><li>Non-partisan, non-commercial </li></ul><ul><li>Social Glue </li></ul><ul><li>Community </li></ul><ul><li>Learning </li></ul><ul><li>Interaction </li></ul>
  6. 16. Social Glue and Libraries
  7. 17. ASK YOURSELF <ul><li>What is more important for value based funding? </li></ul><ul><li>6% annual increases in circulation? </li></ul><ul><li>100% increases in ILL? </li></ul><ul><li>500% increases in website hits? </li></ul><ul><li>1000% increases in database results? </li></ul><ul><li>50% increases in customer satisfaction? </li></ul>
  8. 18. Bricks, Clicks and Tricks
  9. 19. 6 Tricks You Can Do Right Away <ul><li>Number One: </li></ul><ul><li>What are your top reference questions? </li></ul>
  10. 20. 6 Tricks You Can Do Right Away <ul><li>Number Two: </li></ul><ul><li>Promote your staff – FB, Tweets, web pages, photos </li></ul>
  11. 21. 6 Tricks You Can Do Right Away <ul><li>Number Three: </li></ul><ul><li>Do a Signage Audit </li></ul>
  12. 22. 6 Tricks You Can Do Right Away <ul><li>Number Four: </li></ul><ul><li>Get Some Widgets (Hint: API) </li></ul>
  13. 23. 6 Tricks You Can Do Right Away <ul><li>Number Five: </li></ul><ul><li>Get Jiggy with GIS. </li></ul>
  14. 24. 6 Tricks You Can Do Right Away <ul><li>Number Six: </li></ul><ul><li>Go Beyond Statistics </li></ul><ul><li>Google Analytics </li></ul><ul><li>Foresee </li></ul>
  15. 25. What We Never Knew Before <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are college students. </li></ul><ul><li>5% are professors and 6% are teachers. </li></ul><ul><li>On any given day, 35% of our users are there for the first time. </li></ul><ul><li>29% found our products via the library website. </li></ul><ul><li>59% found what they were looking for on their first search. </li></ul><ul><li>72% trusted the content more than what they found on Google. </li></ul><ul><li>But, 81% still use Google. </li></ul>
  16. 26. Driving User to the Library <ul><li>Encyclopedia.com </li></ul><ul><li>HighBeam </li></ul><ul><li>WorldCat </li></ul><ul><li>iPhone App </li></ul><ul><li>Questia </li></ul><ul><li>Geo-IP measures </li></ul><ul><li>Etc. </li></ul><ul><li>Watch for more . . .? </li></ul>
  17. 27. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
  18. 30. Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
  19. 31. OK – What is happening that will change everything?
  20. 32. “ The Internet has now progressed to its infancy”
  21. 33. Google Books Settlement
  22. 34. Google Editions: Bookstore
  23. 35. SEO: Search Engine Optimization SMO: Social Media Optimization
  24. 36. I  my customers
  25. 37. Transmogrifying Containers
  26. 38. Geo-IP
  27. 39. Broadband
  28. 40. The Cloud … printing … software … services … storage
  29. 41. The Article Economy++ Format Agnosticism
  30. 42. The Yahoo!/Bing iPhone, Facebook Migration
  31. 43. Devices like iPads, Kobo, Kindles, eDGe, and Mobile
  32. 44. Supporting the 21 st Century book experience?
  33. 45. Kobo, Amazon, Apple, iPDF, etc. . . .
  34. 47. What about censorship? Freedom of expression? Freedom…. In general
  35. 48. Mobile
  36. 50. The Experience
  37. 51. A Third Path
  38. 55. OK – Now let’s ask ourselves what our users really, REALLY want.
  39. 57. Observe Your Users
  40. 58. Context is King , not Content.
  41. 59. Community
  42. 60. Conversations
  43. 61. Relationships
  44. 62. Community Networks The Social Life of Information
  45. 63. Life
  46. 64. Connection
  47. 65. Personalization
  48. 66. Comfort
  49. 67. Simplicity
  50. 68. Learning
  51. 69. Trans-Literacy Move beyond reading & PC skills <ul><li>Reading literacy </li></ul><ul><li>Numeracy </li></ul><ul><li>Critical literacy </li></ul><ul><li>Social literacy </li></ul><ul><li>Computer literacy </li></ul><ul><li>Web literacy </li></ul><ul><li>Content literacy </li></ul><ul><li>Written literacy </li></ul><ul><li>News literacy </li></ul><ul><li>Technology literacy </li></ul><ul><li>Information literacy </li></ul><ul><li>Media literacy </li></ul><ul><li>Adaptive literacy </li></ul><ul><li>Research literacy </li></ul><ul><li>Academic literacy </li></ul><ul><li>Reputation, Etc. </li></ul>
  52. 71. Growing up from books, Extending the experience
  53. 72. Progress
  54. 73. These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.
  55. 75. The power of libraries
  56. 76. Speak Out!
  57. 78. What is at the heart of libraries ? Learning Interaction Community Innovation Passion Progress
  58. 79. What is at the heart of libraries ? Is it you?
  59. 80. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com
  • MahmoodAziz

    Jan. 14, 2016

June 8, 2010 TAP and Alliance webinar on Future Ready.

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