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friday 3 february 2017
thestoryoftelling:future-proofinglibraries
openmediadesk™| library brand storytelling | story as in...
‘(We) want to understand/engage in the community. We really want to
understand what the community wants —and who the commu...
thestoryoftelling
(in five acts)
✤ prologue (all about flamingoes +
zombies)
✤ the story engine (inspiring change
through ...
thestoryoftelling
prologue
of flamingoes + zombies
Why are flamingoes pink? Well, one
answer has to do with looking
stunning. (thank you Audrey Hepburn.)
headsup: name the film—win a prize!
The other answer to the pink
flamingo question: recursiveness.
(And a little help from zombies)
recursive |rəˈkərsiv|
adjective
characterized by recurrence or repetition, in
particular:
• Mathematics & Linguistics rela...
Mind controlling zombifying
parasites (tapeworms) compel red
crustaceans (whose pigments turn
flamingos pink) to forget th...
I am not making this up.
http://dailyparasite.blogspot.ca/201
3/07/flamingolepis-liguloides.html)
(can you wait to wander ...
It’s a feedback loop.
(Recursiveness is all about feedback loops.)
Why?
All so the parasitic worms can
get to where
they long to be…
zombifying tapeworm larva
brine shrimp (aka ‘sea monkey’)
…all warm and comfy…
… inside a shrimp-sated
flamingo’s rear end…
… the only place (of course)
the tapeworms can
reproduce their ilk (and
complete the recursive cycle).
Recursiveness.
Of the zombie shrimp/pink
flamingo variety.
The entire ‘pink flamingo’
process is based on
recursive patterns.
That’s why it’s sustainable.
(and has been for millenni...
here’s why.
Becauseifyouwanttogrow
communitynetworks
throughstorytelling,you
havetobuildstoriespeople
wanttoshare.
Recursi...
To scale shareable stories (‘go
viral’ by design), you need stories
which incite action.
Why?
Because action in turn incit...
…but when people interact
with stories in social media,
they also share behaviours
which are hugely valuable in
understand...
Like this. (More
on this later.)
blinding insight
In other words, the recursive
patterns of how and why
those stories
are shared tells us a ton
about the people who share
t...
Story shareability stands on
relevancy, currency and intensity.
• relevancy: why should I care
about your library programm...
what?
so what?
now what?
(the journalist’s mantra)
three questions drive
storymaking…
…if your story answers the
question ‘why?’
compellingly, then your
story will scale
(that’s why breaking news
and comedy c...
http://cdn.phys.org/newman/gfx/news/hires/2009/article_v.jpg
the wins
✤ create a clear, powerful digital brand for libraries
✤ tell the story of your library’s transformation to 'tota...
act ithestoryoftelling
the simple bloody
truth
✤ Every story we ever care about
is about transformation—
there’s someone we care about
who’s abou...
what’s the predicate
for change?
(overcoming something daunting to get to where you want to go)
Quick: who’s this guy
with the Buddha?
hint: he walked these very streets…
He saw patterns in stories from everywhere,
from all of recorded history.
He invented this.
Joseph Campbell
the story engine
✤ here's the thing…
✤ the best stories—
the best
narratives—aren't
one-offs
✤ they're organic,
interconne...
complex narratives mimic life
✤ these stories grow and interweave with themselves
over time (think: Downton Abbey, The Wir...
the recipe for compelling narrative
✤ what makes this complex TV storytelling so compelling
to watch is the very thing tha...
And libraries are brands.
✤ one of the best brands around, actually…
Q: …so what’s that very thing?
Conflict.
Why conflict?
✤ Because conflict means risk…and risk exposes
emotion
✤ We love great stories because, in their beginning, ...
we see the struggle
of our own life
...released,largerthanlife
Here’s a lifetime of sorrow from
Chekhov’s The Three Sisters
✤ IRINA: ’I’ve never loved anyone. I dreamed about it for a v...
✤ sustainable stories
keep telling
themselves
✤ they're either infectiously funny (hire a local comic
actor and see what happens when s/he makes a short
video for you)…...
✤ all around you, in your library, every single day, there
are people struggling with their lives…
✤ …the conflicts they c...
✤ these are the stories you want to tell through your
library's social media
✤ I promise you this: in your storytelling, m...
✤ …but why?
✤ …so they’ll tell their story back to you, on the library’s
social networks…a perfect circle of connection,
c...
Recursive.
Again.
if you're beginning to see the patterns of
successfully shared stories feel a lot like a
‘virtuous circl...
act iithestoryoftelling
Life is a learning experience. But only if you learn.
Yogi Berra
Back in 2013, we
saw something.
✤ Digital disruption is a serious
threat to proving library social
return on investment
✤ ...
We built a data framework
to future-proof libraries
We designed performance
comparators and wrote
algorithms…
And created the Library
Digital Relevancy Index
framework: this beauty…
For eight months, seven libraries
helped us pilot this framework
✤ Every month, participating libraries could see where th...
We even developed a strategic
analysis tool for LDRI.
✤ For the first time, libraries could begin to see how their
respons...
LDRI INFERENCES: THE BIG PICTURE
digital
relevancy
awareness
understandin
g
interest support action
media
activity
• conte...
Only one
problem…
We knew the solution to
digital disruption isn’t just
better data.
It’s better storytelling,
derived from better data.
Content marketing
on social media.
Why?
✤ Because people don’t buy
advertising spin any more.
✤ When they visit your website or
interact with your social med...
But wait: there’s
more…
✤ Tell your story from a unique POV, not as if you’re
convincing Aunt Maisie to switch detergents....
Why?
✤ Think snack-size. Think what folks
will see on their phones. Prune
and simplify. Rinse/repeat.
✤ Have a clearly ide...
That was and is the problem.
We created a lovely solution
for a different problem.
The real problem was
media design. Not data
interpretation.
Back to the drawing board.
thestoryoftelling
act iii
Enter the media solution.
(Start the music.)
Federation of Ontario Public
Libaries/BothAnd | OpenMediaDesk®
OpenMediaDesk.
Stories that strike sparks.
That make people act.
✤ OpenMediaDesk is a
proprietary branded content
newsroom...
What OMD does
✤creates community networks of
storytellers to promote FOPL
libraries as essential community
cultural, educa...
Better stories.
Faster. On target.
✤ OMD is also a
methodology for
realtime media testing
and data-driven
publishing, whic...
Here’s how it
works.
✤ First off, my extraordinary business
partner M’Lissa Story aligns the team
with a ‘coherence check/...
Test. Fail.
Reassemble.
Retest.
✤ The whole idea is to give
ourselves permission to
fail as fast as we can…
✤ …in the proc...
Upshot?
✤ The OMD process is
recursive, generative and
emergent…
✤ …and inspires creativity
because, through
coherence, we...
For the
mathematicians…
For the rest of us:
creativity visualized…
a generative topology
https://s-media-cache-ak0.pinimg.com/236x/a0/2b/0d/a02b0d...
(M’Lissa even named our
company Both/And:
we’re all about inclusivity
and generative
thinking…without which
there’s little...
LDRI rides again
✤ Now LDRI tests media experiments which lead to high-
relevancy marketing communications—we prevalidate
...
That’s not all.
✤ Then we turn the process inside out…
✤ …and begin to induce our audience to co-create media with
us…
✤ …...
The community tells
the library’s story
✤ OMD is a data-driven 'story
engine' which designs and
shares library-centric sto...
OMD objectives
✤ highly targeted content marketing/key
influencer/user-generated-content process
(the community tells its ...
Outcomes
✤personalized library brand storytelling,
tailored to the target community
(grows library-centred conversations)
...
metrics.
✤ We’re teaching four
libraries how to use OMD
using agile’s recursive
methodology…
✤ …and we’re testing their
ra...
thestoryoftelling
act iv
the what if portion
of the program
what if libraries had a strategic
development tool based on
social media insights?
what if that tool shared
relatable data with library
stakeholders?
Say hello to CXI, the
cardholder experience
index
It’s early days yet but we’re
developing a holistic
strategic tool for libraries
CXI contextualizes
library data.
✤ From mobile efficacy to changing
local economic concerns to
technology adoption to your...
the UX test
✤ A library’s user experience goes
far beyond your website or e-book
catalogue interface…
✤ …it’s every expect...
The why of
future-proofing
✤ Measuring the relative success of
a library’s evolving UX is the best
test of future-proofing...
Remember our CEO,
at the beginning?
✤ OMD ‘excavates’ those stories
which make real-time community
intelligence possible
future proofing is a response
to the collapse
of old relationships and new tensions
because of digital disruption
how do we get there from here?
Friend Brendan Howley or M’Lissa Story on Facebook…
come join the FOPL/OMD sandbox:
it’s a remarkable interactive place
to...
Share in the
process
✤ See for yourself how coherence,
agile and OMD combine to help
future-proof libraries…
✤ …from the i...
What’s all this
feel like?
✤ Some days great—other days,
scary as hell
✤ …but here’s the thing…
‘…there is no real security in what is no longer meaningful. There is
more security in the adventurous and exciting, for i...
There is no magic
storytelling formula to win
the human heart.
Just one word.
courage > ‘coeur’ > ‘heart’
(…it’s recursive too)
the end.
thank you.
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  1. 1. friday 3 february 2017 thestoryoftelling:future-proofinglibraries openmediadesk™| library brand storytelling | story as intelligence tool…and winning the human heart OLA superconference 2017 | toronto
  2. 2. ‘(We) want to understand/engage in the community. We really want to understand what the community wants —and who the community is... ‘We want to know the mission and vision of the library is being realized—to be sure we have a pulse on the community, that our decisions are grounded in what the community needs from us, not what we think we should be doing... ‘How do we excavate the community’s stories, so we can demonstrate impact, so we know we’re changing people’s lives?’ 18 branch system serving 750,000 residents|October 2016 :: A LIBRARY CEO’s ASK :: ‘show me the heart of my community’
  3. 3. thestoryoftelling (in five acts) ✤ prologue (all about flamingoes + zombies) ✤ the story engine (inspiring change through story) ✤ Library Digital Relevancy Index (the community scorecard; why it fell short) ✤ OpenMediaDesk™ (library brand newsroom…and why it’s working) ✤ CXI (the next thing: a librarian’s community strategy tool)
  4. 4. thestoryoftelling prologue of flamingoes + zombies
  5. 5. Why are flamingoes pink? Well, one answer has to do with looking stunning. (thank you Audrey Hepburn.)
  6. 6. headsup: name the film—win a prize!
  7. 7. The other answer to the pink flamingo question: recursiveness. (And a little help from zombies)
  8. 8. recursive |rəˈkərsiv| adjective characterized by recurrence or repetition, in particular: • Mathematics & Linguistics relating to or involving the repeated application of a rule, definition, or procedure to successive results • Computing relating to or involving a program or routine of which a part requires the application of the whole, so that its explicit interpretation requires in general many successive executions ORIGIN late 18th cent. (in the general sense): from late Latin recurs- ‘returned’ (from the verb recurrere ‘run back’) + -ive. Specific uses have arisen in the 20th cent.
  9. 9. Mind controlling zombifying parasites (tapeworms) compel red crustaceans (whose pigments turn flamingos pink) to forget the dangers and swim closer to the surface of shoreline waters so the flamingos can eat them.
  10. 10. I am not making this up. http://dailyparasite.blogspot.ca/201 3/07/flamingolepis-liguloides.html) (can you wait to wander dailyparasite.blogspot.ca?)
  11. 11. It’s a feedback loop. (Recursiveness is all about feedback loops.) Why?
  12. 12. All so the parasitic worms can get to where they long to be…
  13. 13. zombifying tapeworm larva brine shrimp (aka ‘sea monkey’)
  14. 14. …all warm and comfy…
  15. 15. … inside a shrimp-sated flamingo’s rear end…
  16. 16. … the only place (of course) the tapeworms can reproduce their ilk (and complete the recursive cycle).
  17. 17. Recursiveness. Of the zombie shrimp/pink flamingo variety.
  18. 18. The entire ‘pink flamingo’ process is based on recursive patterns. That’s why it’s sustainable. (and has been for millennia.)
  19. 19. here’s why. Becauseifyouwanttogrow communitynetworks throughstorytelling,you havetobuildstoriespeople wanttoshare. Recursivenessbuildsstories peoplewanttoshare.
  20. 20. To scale shareable stories (‘go viral’ by design), you need stories which incite action. Why? Because action in turn incites a ‘virtuous circle’ of story, sharing and yet more sharing. how’s that work?
  21. 21. …but when people interact with stories in social media, they also share behaviours which are hugely valuable in understanding the community sharing the story. Not only that…
  22. 22. Like this. (More on this later.)
  23. 23. blinding insight
  24. 24. In other words, the recursive patterns of how and why those stories are shared tells us a ton about the people who share them. Big hairy hint: shared stories are intelligence tools. how we share stories tell us who we are.
  25. 25. Story shareability stands on relevancy, currency and intensity. • relevancy: why should I care about your library programming? •currency: is this story about your library important to me now? •intensity: does this story about your library programming ‘have legs’? (how often am I going to hear this story—and still listen?) what drives shareability?
  26. 26. what? so what? now what? (the journalist’s mantra) three questions drive storymaking…
  27. 27. …if your story answers the question ‘why?’ compellingly, then your story will scale (that’s why breaking news and comedy clips spread like crazy) …but why? drives story sharing
  28. 28. http://cdn.phys.org/newman/gfx/news/hires/2009/article_v.jpg
  29. 29. the wins ✤ create a clear, powerful digital brand for libraries ✤ tell the story of your library’s transformation to 'totally cool , totally relevant cultural destination’ ✤ increase rate of borrrower/cardholder adoption and, overall, a net gain in foot traffic for programming offerings ✤ drive earned media coverage (local newspapers, radio, TV) about the library’s ‘hidden reputation’ ✤ identify key influencers for future library programming ✤ process interactivity/media/target audience behaviours for ongoing deployment in successor initiatives ✤ establish the library as experientially rich for all comers, without exception
  30. 30. act ithestoryoftelling
  31. 31. the simple bloody truth ✤ Every story we ever care about is about transformation— there’s someone we care about who’s about to lose something they really care about…and the quest for that loss (the hero’s journey) is the beating heart of every great story ever told…
  32. 32. what’s the predicate for change?
  33. 33. (overcoming something daunting to get to where you want to go)
  34. 34. Quick: who’s this guy with the Buddha? hint: he walked these very streets…
  35. 35. He saw patterns in stories from everywhere, from all of recorded history.
  36. 36. He invented this.
  37. 37. Joseph Campbell
  38. 38. the story engine ✤ here's the thing… ✤ the best stories— the best narratives—aren't one-offs ✤ they're organic, interconnected, non-linear...
  39. 39. complex narratives mimic life ✤ these stories grow and interweave with themselves over time (think: Downton Abbey, The Wire, Breaking Bad, Game of Thrones) ✤ this is why storytelling is so powerful, so entrancing ✤ taken at its highest, great storytelling sustains deep interest…even in a 47 second car commercial….
  40. 40. the recipe for compelling narrative ✤ what makes this complex TV storytelling so compelling to watch is the very thing that makes great brand narratives…
  41. 41. And libraries are brands. ✤ one of the best brands around, actually…
  42. 42. Q: …so what’s that very thing?
  43. 43. Conflict.
  44. 44. Why conflict? ✤ Because conflict means risk…and risk exposes emotion ✤ We love great stories because, in their beginning, their middle and their hair-raisingly moving finales
  45. 45. we see the struggle of our own life ...released,largerthanlife
  46. 46. Here’s a lifetime of sorrow from Chekhov’s The Three Sisters ✤ IRINA: ’I’ve never loved anyone. I dreamed about it for a very long time – day and night – but my heart is like a piano that’s been locked up and the key is lost’
  47. 47. ✤ sustainable stories keep telling themselves
  48. 48. ✤ they're either infectiously funny (hire a local comic actor and see what happens when s/he makes a short video for you)… ✤ …or so human, so wise, so moving, we can't help but share them (your library is a community crossroads— you’re marinating in story opportunities!)
  49. 49. ✤ all around you, in your library, every single day, there are people struggling with their lives… ✤ …the conflicts they confront, their sorrows, their joys
  50. 50. ✤ these are the stories you want to tell through your library's social media ✤ I promise you this: in your storytelling, make heroes of your cardholders, library visitors and community partners …and your social media will explode ✤ hint: it’s not about you—your storytelling should be about your community…
  51. 51. ✤ …but why? ✤ …so they’ll tell their story back to you, on the library’s social networks…a perfect circle of connection, community and library advocacy
  52. 52. Recursive. Again. if you're beginning to see the patterns of successfully shared stories feel a lot like a ‘virtuous circle’…you’re dead right— they’re recursive, ladies and gentlemen
  53. 53. act iithestoryoftelling
  54. 54. Life is a learning experience. But only if you learn. Yogi Berra
  55. 55. Back in 2013, we saw something. ✤ Digital disruption is a serious threat to proving library social return on investment ✤ So…how to ‘future proof’ libraries?
  56. 56. We built a data framework to future-proof libraries
  57. 57. We designed performance comparators and wrote algorithms…
  58. 58. And created the Library Digital Relevancy Index framework: this beauty…
  59. 59. For eight months, seven libraries helped us pilot this framework ✤ Every month, participating libraries could see where their library stood with respect to digital disruption, their mobile/desktop/tablet UX efficacy and critical key performance indicators like mobile bounce rate and social-to-web efficacy (derived from three stat.s below)
  60. 60. We even developed a strategic analysis tool for LDRI. ✤ For the first time, libraries could begin to see how their response to digital disruption affected social media activity, the evolution of user-generated reviews and media… ✤ …and even the impact of LDRI-influenced social media on specific targeted communities
  61. 61. LDRI INFERENCES: THE BIG PICTURE digital relevancy awareness understandin g interest support action media activity • content creation • social media engagement • library staff engagement • stakeholder engagement • live events/destination events > > > > intermediate effects • ^audience reach (FB, Twitter, Instagram+) • ^ social media engagement • ^ library staff engagement • ^live/destination events • key library brand messages • user generated brand storytelling begins • brand stories align w/events, programs • library mention frequency • expressed + opinions, interest, awareness • FB Shares, retweets, linkbacks to website, • ^ media from journalists/influencers • ^ community expressions of support • ^ social media network fanbase • ^ Likes, Mentions, Shares, Comments > target audience effects • unaided community awareness • library-mediated community awareness • ^ understanding of library UX • ^ understanding community needs/wants/aspirations • ^ web visits • ^ mobile 2 web • ^ time on site • ^ e-book downloads • ^ inquiry chats, calls, emails • ^ event/program attendance • ^ attitude • ^ productivity • ^ endorsements • ^ social-to-web referrals • ^ active advocates • ^ user generated activism • ^ event/program registrations • ^ cost savings
  62. 62. Only one problem…
  63. 63. We knew the solution to digital disruption isn’t just better data.
  64. 64. It’s better storytelling, derived from better data.
  65. 65. Content marketing on social media.
  66. 66. Why? ✤ Because people don’t buy advertising spin any more. ✤ When they visit your website or interact with your social media, they don’t care about you. They care about themselves. ✤ Empathy is the goal. Advocate for your audience…and they’ll respond. ✤ Change the world. People will support your brand in droves.
  67. 67. But wait: there’s more… ✤ Tell your story from a unique POV, not as if you’re convincing Aunt Maisie to switch detergents. ✤ Publish consistently. Don’t miss deadlines. Use an editorial calendar. ✤ Go with the flow: good content now is worth far more than perfect content on Friday. ✤ Commit to relevancy and content. And timing is everything.Right now would be good ;) ✤ Your audience wants to love you. Help them. Give ‘em great stuff. ✤ It’s the relationship, stupid. Nothing else matters.
  68. 68. Why? ✤ Think snack-size. Think what folks will see on their phones. Prune and simplify. Rinse/repeat. ✤ Have a clearly identifiable brand ‘champion,’ someone who ‘owns’ the success of your library’s brand (critical, this.) ✤ That’s about it.
  69. 69. That was and is the problem. We created a lovely solution for a different problem.
  70. 70. The real problem was media design. Not data interpretation.
  71. 71. Back to the drawing board.
  72. 72. thestoryoftelling act iii
  73. 73. Enter the media solution. (Start the music.)
  74. 74. Federation of Ontario Public Libaries/BothAnd | OpenMediaDesk®
  75. 75. OpenMediaDesk. Stories that strike sparks. That make people act. ✤ OpenMediaDesk is a proprietary branded content newsroom methodology ✤ OpenMediaDesk is dashboard-governed proprietary process to create, test, and publish multimedia experiences in aid of improving both the quality and volume of FOPL member library marketing communications
  76. 76. What OMD does ✤creates community networks of storytellers to promote FOPL libraries as essential community cultural, educational and social entrepreneurship services ✤enhances community collaboration with FOPL member library communications initiatives ✤optimizes the FOPL member library's user experience (UX)/outreach to library cardholders of all stripes ✤helps design and implement high- relevance library programming and community outreach
  77. 77. Better stories. Faster. On target. ✤ OMD is also a methodology for realtime media testing and data-driven publishing, which pre- validates stories before they're published for maximum relevancy to targeted library cardholder needs/wants/aspiration s
  78. 78. Here’s how it works. ✤ First off, my extraordinary business partner M’Lissa Story aligns the team with a ‘coherence check/in’—we get on the same page emotionally and creatively before we lift a finger ✤ Then we treat Facebook, Instagram and Twitter posts as if we were testing software (the ‘agile’ process) ✤ We take them apart (headline, caption, image) randomize the components, then A/B test each variant.
  79. 79. Test. Fail. Reassemble. Retest. ✤ The whole idea is to give ourselves permission to fail as fast as we can… ✤ …in the process of identifying the most relevant story components we can
  80. 80. Upshot? ✤ The OMD process is recursive, generative and emergent… ✤ …and inspires creativity because, through coherence, we’ve given ourselves permission to fail and support one another
  81. 81. For the mathematicians…
  82. 82. For the rest of us: creativity visualized… a generative topology https://s-media-cache-ak0.pinimg.com/236x/a0/2b/0d/a02b0db90e6f030be8a97f075660942a.jpg
  83. 83. (M’Lissa even named our company Both/And: we’re all about inclusivity and generative thinking…without which there’s little chance of creativity)
  84. 84. LDRI rides again ✤ Now LDRI tests media experiments which lead to high- relevancy marketing communications—we prevalidate stories before we publish them ✤ Through LDRI, we can test each participating library’s story prototypes on Facebook, Instagram and Twitter… ✤ …and know we’re publishing the most highly targeted media possible
  85. 85. That’s not all. ✤ Then we turn the process inside out… ✤ …and begin to induce our audience to co-create media with us… ✤ …our community becomes our communications publishing collaborator—sharing their library stories on our library’s media channels
  86. 86. The community tells the library’s story ✤ OMD is a data-driven 'story engine' which designs and shares library-centric stories from individuals in a FOPL member library community back to the greater community, through library social media and website experiences ✤ ‘user-generated media’ means the community helps promote library initiatives, increasing media reach and opens yet more community networks
  87. 87. OMD objectives ✤ highly targeted content marketing/key influencer/user-generated-content process (the community tells its own stories about libraries through library networks) ✤ build and implement integrated FOPL-wide media (coordinating media/thought- leadership across FOPL ) ✤ design and implement high-relevancy, sustainable social media (brand stories that live on memorably) ✤ increase quality and efficacy of FOPL member library social media through better team dynamics (team coherence) ✤ document learning improvements via confidence-based learning metrics
  88. 88. Outcomes ✤personalized library brand storytelling, tailored to the target community (grows library-centred conversations) ✤improves cardholder user experience (UX) to drive engagement with library offerings (augment user base) ✤integrate library brand communications across the entire province, yet responsive to local news (coordinating layer) ✤create a clear, powerful digital brand for FOPL member libraries (scaleable, targeted brand messaging) ✤agile team training increases job satisfaction, incites creativity, breaks down departmental silos (culture change)
  89. 89. metrics. ✤ We’re teaching four libraries how to use OMD using agile’s recursive methodology… ✤ …and we’re testing their rate and depth of learning OMD skills using confidence-based learning tests weekly
  90. 90. thestoryoftelling act iv
  91. 91. the what if portion of the program
  92. 92. what if libraries had a strategic development tool based on social media insights?
  93. 93. what if that tool shared relatable data with library stakeholders?
  94. 94. Say hello to CXI, the cardholder experience index
  95. 95. It’s early days yet but we’re developing a holistic strategic tool for libraries
  96. 96. CXI contextualizes library data. ✤ From mobile efficacy to changing local economic concerns to technology adoption to your library’s relationship with economic development partners… ✤ …the CXI tool unites all useful metrics a library requires to demonstrate social ROI, communications efficacy, and brand storytelling success
  97. 97. the UX test ✤ A library’s user experience goes far beyond your website or e-book catalogue interface… ✤ …it’s every expectation and interaction a cardholder has with your library and its services, its collection and its staff
  98. 98. The why of future-proofing ✤ Measuring the relative success of a library’s evolving UX is the best test of future-proofing ✤ …because UX is the barometer of how and why cardholders are behaving the way they are
  99. 99. Remember our CEO, at the beginning? ✤ OMD ‘excavates’ those stories which make real-time community intelligence possible
  100. 100. future proofing is a response to the collapse of old relationships and new tensions because of digital disruption
  101. 101. how do we get there from here?
  102. 102. Friend Brendan Howley or M’Lissa Story on Facebook… come join the FOPL/OMD sandbox: it’s a remarkable interactive place to learn and share and inspire one another
  103. 103. Share in the process ✤ See for yourself how coherence, agile and OMD combine to help future-proof libraries… ✤ …from the inside out
  104. 104. What’s all this feel like? ✤ Some days great—other days, scary as hell ✤ …but here’s the thing…
  105. 105. ‘…there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life—and in change there is power’ Alan Cohen future-proofing and the human heart
  106. 106. There is no magic storytelling formula to win the human heart.
  107. 107. Just one word.
  108. 108. courage > ‘coeur’ > ‘heart’ (…it’s recursive too)
  109. 109. the end.
  110. 110. thank you.

Brendan Howley's OMD PPT from OLA Super Conference

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