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Building the New Academic <br />Library Experience<br />Stephen Abram, MLS<br />Academic Library Assn. of Ohio<br />Columbus, OHOct. 29, 2010<br />
Welcome<br />Questions for Today:<br />Is this the end of publishing as we know it?<br />Is this the end of libraries as we know them?<br />Where is all this change taking us?<br />Do people still value the book? <br />What’s next?<br />What is the role for librarians in our info-future?<br />
So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
News Flash #1<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
Very Big Secret<br />The Elephant in the Room<br />
6 Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />The History of Unintended Consequences & Unpredictability<br />
“Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development.”<br />Find Reasons not Excuses.<br />
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than what they found on Google.
But, 81% still use Google.</li></li></ul><li>People are Changing<br />Demographic– Millennial, Boomer, Seniors<br />IQ Increases<br />Increased educational attainment & engagement<br />eBooks outsell hard cover books, and will outsell paperbacks soon (2011)<br />Some libraries are crediting most cardholder growth to e-book accessibility<br />Personal device proliferation<br />Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)<br />
People Have Changed<br />Twitter & Facebook are dominated by the middle aged<br />Gaming too. . . Mothers in their 30’s<br />Social networks fastest growing populations are seniors and will be more international and less urban and English.<br />eBooks usage is largely middle-aged.<br />Mobile data usage is growing beyond youth very quickly, workplace use is huge <br />
Emerging Tech that Drives Users to the Library<br />Encyclopedia.com<br />HighBeam & Questia<br />WorldCat<br />AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!<br />Geo-IP features and measures<br />Watch for more . . .<br />
What are the<br />good and bad<br />things about<br />e-books?<br />
Library Goals<br />Be the Bee<br />Or be the Hive<br />Care<br />
Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
Choosing Top Priorities <br /><ul><li>Suppose that in three years:
Majority of library use will be virtual – yes even rural!
Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print