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  1. 1. Stephen Abram Gale Cengage Learning METRO Nov. 15, 2012
  2. 2. My external perspective on priorities  Staff Development (soft skills, consulting skills, CRM Liaison, teaching, Technology, common core, human development)  Staff Positioning (social media strategy, liaison, discovery of expertise)  eLearning strategy (scalable, LMS development, copyright)  Fluency (search, discover, find, tools, use)  Analytics (research, proofs, analysis, etc.)  Repositories (discovery, Linked Data, OCLC, DPLA, etc.)  Mobile (the whole mosaic, device agnostic, eBooks, seamless)  Experience Portals (high value, political, and repetitive interventions)  New Spaces  ‘Alternative funding sources’
  3. 3. Library Megatrends
  4. 4. Trends Differ by Library Sector All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to: • Public Libraries • Academic Research Libraries • Community College Libraries • School Libraries • Specialized Libraries and embedding • Consortia But they all share more in common that they are unique or different.
  5. 5. Content Fragmentation Digitization’s real impact – non-fiction Format Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc. eBooks eJournals eContent Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.) Author Lawsuits Citation fragmentation (Thomson new initiative)
  6. 6. Beyond Text Big challenges to the collection mindset: • Text • Graphics & Charts • Formulae • Pictures • Maps • Video • Audio • Gamification • Deep Data Mining • Sharing – notes, highlights, reviews, opinions, correcti0ns, commentary • Assessments • Soundtracks • Etc. etc.
  7. 7. Walled Gardens ILS CMS Cloud(s) Device dependencies Format dependencies (e.g. Kindle or PDF) Amazon Apple ADVICE . . .
  8. 8. Learning Object Diversification and Fragmentation Textbooks eLearning Learning Management Systems Cohort Learning Environments Presentation Systems Virtual Conference Environment Personal Learning Environments Collaboration Software MOOCs Agnostic object integration
  9. 9. End User Fragmentation Teens / Post-Millennials Millennials Intellectual versus physical access paradigm Other demographics Business versus Consumer The Device Divide (and not among the users) Mobility Haves and Have-nots
  10. 10. Search Fragmentation Consumer Search Specialized Search Professional Search Semantic, Sentiment, Suggestion Search, image search, etc. Mobile search Social search Augmented Reality SEO, SMO, Content Spam Geo-location
  11. 11. Technology Fragmentation Feature Phones Smartphones Tablets Laptops Desktops Gaming stations Television E-Readers Internet of Things Browsers
  12. 12. The polarization of discussion Dogmatic vs. Professional positions on: eBooks, access, copyright, etc.
  13. 13. Black & White
  14. 14. Recognize key shifts
  15. 15. Academic Research Libraries eLearning Repositories Content Archipelagos LibGuides Patron-driven acquisitions Information Fluency Demarcation between Undergrad, Grad and Faculty/Staff strategies Administration outliers Copyright compliance E-Coursepacks and e-Reserves Gamification Strategic budgeting Partnerships Organization development and retirements
  16. 16. Community College and Undergrad Information Literacy / Fluency Distance education and eLearning Textbooks, Reserves, Coursepacks, e-all MOOCs as threat and opportunity Mobility Gamification Collections for new degrees and certifications New regulations
  17. 17. School Libraries Common Core 21st Century Learning Future of the textbook Scaffolded Information Literacy / Fluency Filters Staff and Faculty relationships and development Classroom pages Integrating the newest research insights Retirements and physical plant The parent . . .Teacher … Educrat . . . Bureaucrat . . . Student . . .voter divide
  18. 18. Specialized Libraries Intranets MS SharePoint Relationship building Embedded Librarianship Knowledge ecologies Indoctrination of new employees
  19. 19. Public Libraries Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL) eBook issues and device training Community Glue Economic Impact Patron-driven acquisitions Experience Portals Programs (esp. teen, distance ed, business, career, health, makerspace) Partnerships Education and Learning Literacy of all kinds
  20. 20. Consortia: Next Step Cooperation DPLA Library Renewal EveryLibrary Advocacy PAC OCLC Linked Data CULC eBook Project 3M e-books (CALIFA / Douglas County initiatives) Cloud initiatives National (e.g. Canada, France…)
  21. 21. So what is the answer? Where are the real pain points?
  22. 22. Grocery Stores
  23. 23. Grocery Stores
  24. 24. Grocery Stores
  25. 25. Cookbooks, Chefs . . .
  26. 26. Cookbooks, Chefs . . .
  27. 27. Meals
  28. 28. What is an EXPERIENCE? What is a library experience? What differentiates a library experience from a transaction? What differentiates academic libraries from Google/Bing?
  29. 29. The Evolution of Answers
  30. 30. Why do people ask questions? Is your library experience conceptually organized around target groups, answers and programs? Or collections, technology and buildings?
  31. 31. Why do people ask questions?  Who, What, When, Where  How & Why  Data – Information – Knowledge - Behavior  To Learn or to Know, to Discover  To Acquire Information, Clarify, Tune  To Decide, to Solve, to Choose, to Delay  To Interview, Delve, Interact, Progress  To Entertain or Socialize  To Reduce Fear  To Help, Aid, Cure, Be a Friend  To Win A Bet
  32. 32. Carl Grant’s Differentiators • Access to the library collections and services from any device, at any time from anywhere. (mobile) • Massive aggregates of information that have been selected for inclusion because of their quality by either: a) librarians, or b) filtered by communities of users through ranking systems and ultimately reviewed and signed-off by librarians for final inclusion in those aggregates. (cloud computing) • Discovery workbenches or platforms that allow the users to discover existing knowledge and build new knowledge in highly personalized manners. (discovery products with new extensions) • Easy access and integration of the full range of library services into other products they use frequently, such as course or learning management systems, social networking, discussion forums, etc. (rich API's, extensive support of Apps and standards to support other extensions) [Linked Data] • Contextual support, i.e. the ability for librarianship to help members understand the environment in which a particular piece of work was generated (for instance, Mark Twain's writings, or scientific research-is this a peer reviewed publication? (new products needed) • Unbiased information. (start conveying the distinction, a huge differentiator) • Pro-active services. Get out in front. Someone up for tenure? Go to their office. Find out what they need and get it to them. (analytic tools, coupled with massive aggregates of data)
  33. 33. Stephen Abram’s Key Differentiators Sustainability versus digital evolution • Our people are our brand – not information, databases, technology or books. Staff deliver the service. A service devoid of staff promotion is a recipe for failure or outsourcing. • Question improvement • Predictive service through excellent contextual relationships • Copyright knowledge and compliance • Service, professional service not good and efficient step&fetchit servitude • Information fluency professional development – not mere training, literacy, … • Special and unique collections curated in context and pruned as needed • Curriculum, discovery, teaching and research alignment • Visibility where the users are, not a destination strategy • eLearning development teams, MOOCs, eTextbooks, eReserves, eServices, etc. • Developing rubrics, measurements and proofs of impact
  34. 34. What are your top 10-20 questions? What is the service portfolio model that goes with those?
  35. 35. Reference Facets of the Library of Virginia Story September 2010 Survey Data 62 of 91 LVA library systems (68%)
  36. 36. Relative Patron Interest in Various Areas Finding People / Biographies Choosing a School, Program/Degree, College or University / College Planning History Studies (Civil War, WW2, etc.) World Cultures/Understanding Our World Small and Medium-sized Business Support Entrepreneurship and Consulting Adult Literacy / ESL Parenting and Child Development Business. Leadership and Management Book Clubs / Community Reading / Summer Reading Coming to America or our Community (Immigration, Moving) General Reference / Quick Answer Questions (e.g. telephone … Retirement and Seniors Services Religion and spirituality Personal Finance and Investments / Financial Literacy Supporting College credits, Distance Education, and Adult Continuing Education Travel and Vacation, Tourism Support Reading Choices and recommendations, books & authors Careers (jobs, counseling, etc.) Self-help/personal development Government Programs, Services and Taxation Technology Skills (software, hardware, web) Top 13 Homework Help (grade school) Consumer reviews (Choosing a car, appliance, etc.) Local History Hobbies, Games and Gardening Legal Questions (including family law, divorce, adoption, etc) Test prep (SAT, ACT, occupational tests, etc. etc.) Genealogy DIY Do It Yourself Activities and Car Repair Health and Wellness / Community Health / Nutrition / Diet / Recovery 0.00 0.20 0.40 0.60 0.80 1.00 1.20
  37. 37. What are your Research Priorities? What is your meal in library end-user or research, and learning terms? Programs, collections, services . . . Portfolio
  38. 38. Let’s think What is a meal in library end-user or research, and learning terms? Think: Are you thinking food, courses, days, weekly plan, or nutrition overall?
  39. 39. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  40. 40. Library Space
  41. 41. Library “Experience” Space Concerns First Impressions: Security, Circ Desks, Signage Cleanliness Retail models Displays (return carts, colour blocking, …) Signage Community Commons Boundaries Parking lots and the skirts as public programming space Street fairs Partnerships Gardens Wireless Technology commons . . . Smart Rooms
  42. 42. What are the real issues? Craft versus Industrial Strength Pilot, Project, Initiative versus Portfolio Strategy Hand knitted prototypes versus Production e.g. Information Literacy initiatives Discovery versus Search versus Deep Search eLearning units Strategic Analytics Value measures Behaviours
  43. 43. What We Never Really Knew Before (US/Canada)  27% of our users are under 18.  59% are female. We often  29% are college students. believe a lot  5% are professors and 6% are teachers.isn’t that true.  On any given day, 35% of our users are there for the very first time!  Only 29% found the databases via the library website.  59% found what they were looking for on their first search.  72% trusted our content more than Google.  But, 81% still use Google.
  44. 44. 2010 Eduventures Research on Investments  58% of instructors believe that technology in courses positively impacts student engagement.  71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.  71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.  79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.  87% of students believe online libraries and databases have had the most significant impact on their overall learning.  62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.  E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.  44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.  32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)  49% of students believe that online libraries and databases will have the greatest impact on student engagement.  Students are more optimistic about the potential for technology.
  45. 45. What we know is POWERFUL! Facts + Stories Via Stephen’s Lighthouse Blog “Curb Your Librarian Frustration in 8 Easy Steps” New York State 2012 Summary of School Library Research Ken Haycock OLA Summary of School Library Impact Studies Advance: McKinley HS Study by Project Tomorrow Project Tomorrow reports to Congress Alison Head and Information Fluency research Foresee Data and Overall Usage Data Pew Internet & American Life reports Bill & Melinda Gates Foundation studies IMLS, NCES, ARL, ACRL, ALA, LJ, etc. 5 6
  46. 46. The Value of Libraries Soundbite  The Value of Public Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/  The Value of School Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/  The Value of Academic and College Libraries http://stephenslighthouse.com/2010/04/07/value-of-academic-and- college-libraries/ http://stephenslighthouse.com/2010/11/01/the-value-of-academic- libraries-redux-acrl/  The Value of Special Libraries http://stephenslighthouse.com/2010/04/07/value-of-special-libraries/  Library Advocacy: Save the Library Campaigns http://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/  Storytelling…
  47. 47. The Value of Libraries Soundbite  The Value of Academic and College Libraries http://stephenslighthouse.com/2010/04/07/value-of-academic-and- college-libraries/  ACRL The Value of Academic Libraries http://stephenslighthouse.com/2010/11/01/the-value-of-academic- libraries-redux-acrl/  VALUE OF ACADEMIC LIBRARIES TOOLKIT http://www.ala.org/acrl/issues/value/valueofacademiclibrariestoolkit • Working Together: Evolving Value for Academic Libraries http://libraryvalue.wordpress.com/report/
  48. 48. Analytics Driven COUNTER Sushi Vendor statistics Foresee Google Analytics Social Analytics Gate Count Circulation Web site stats Programs Research projects and samples Visuals and Infographics
  49. 49. Be More Open to the Users’ Path
  50. 50. What Would You Attempt If You Knew You Would Not Fail?
  51. 51. My Humble Recommendations  Focus on the user, I mean really  Pilot and experiment with mobile social cohorts  Classes (mobile training or extended learning)  Reading cohorts and book clubs  Patron-driven strategies first  Associations  Fundraising  Meetings  Teams (business or sport)
  52. 52. My Humble Recommendations Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.  Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
  53. 53. Get to where the user is. eLearning Mobile Distant Tools
  54. 54. My Humble Recommendations  Design for frictionless access using such opportunities as geo-IP and mobile ready websites  Test everything in all browsers – mobile or not – all devices.  Invest in usability research aimed at the user experience and test and learn from it and share your learning.  Don’t prioritize the librarian experience first  Watch key developments in major publishing spaces – retail, kiddy lit, textbooks, e-learning, fiction, etc. Sport the differences and opportunities
  55. 55. My Personal Hobby Horses  This is an evolution not a revolution  The REAL revolution was the Internet and the Web.  The hybrid ecology is winning in the near term for operating systems and content formats.  This is good since competition drives innovation and we’re in a Renaissance not an end game right now.  Engage in critical thinking not raw criticism. Be constructive.  Critical thinking is not part of dogma or religious fervor or fan boy behavior.
  56. 56. My Personal Hobby Horses  This is an evolution not a revolution  Perfectionism will not move us forward at this juncture.  Really understand the digital divide and remove your economic and social class blinkers  Get real about teens and Boomers  Get over library obsession with statistics and comprehensiveness.  Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
  57. 57. My Personal Hobby Horses  This is an evolution not a revolution  We need to revisit the concept of preservation, archives, repositories, and conservation from an access and linked data view.  Check out new publishing models like Flipboard.  Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, and collection development.
  58. 58. A Third Path
  59. 59. Smelly Or Yellow Sex Liquid Appeal?
  60. 60. Consider the Whole Experience
  61. 61. Until the lion learns to write her own story, the story will always be from the perspective of the hunter not the hunted.
  62. 62. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1