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Meaford pl board keynote

FOPL Meaford Public Library Regional Event

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Meaford pl board keynote

  1. 1. The Public Library Success Project: Lessons for the Library Boards and Communities Stephen Abram Meaford Public Library Feb. 26, 2019
  2. 2. https://www2.librarygovernance.ca/gov-hub
  3. 3. Overview Of Public Library Community Impact & Value
  4. 4. Note • These slides were created for FOPL by Stephen Abram based on the many economic and social impact studies accomplished in the past two years, including: • 2018 FOPL Data Metrics Reports (based on the Ontario Public Library Data Collection): https://bit.ly/2DDewd8 • Market Probe Canada Report on Ontarians Attitudes about Public Libraries: https://bit.ly/2RwC6Qi • FOPL List of Ontario Impact Studies: https://bit.ly/2K0mu0z • Nordicity’s BRIDGE Report on digital S-ROI/E-ROI: https://bit.ly/2z6bP08 • OPLA Teen Services Report: https://bit.ly/2RT5coz • Algoma University/Nordik Institute Valuing Northern Libraries Reports: https://bit.ly/2T0hHzE
  5. 5. Each of these Studies: These studies were accomplished by independent consultants and agencies: • Nordicity Inc. • Nordik Institute / Algoma University • Martin Prosperity Institute at the Rotman School of Business, University of Toronto • Market Probe Canada • OISE Ontario Institute for Studies in Education • Libraries Branch, Ministry of Tourism, Culture & Sport
  6. 6. Learning from others GLAM – Galleries, Libraries, Archives, & Museums
  7. 7. What resources did we have Me – 3 days a week Plus volunteers No money But there’s more.
  8. 8. What’s the ‘Problem”? • We have a very COMPLEX (not complicated) value proposition • We have great competencies BUT we need to up our game on influence, advocacy, and focus. • We need the tools and we need to collaborate on them nimbly and quickly. • Proofs and Stories • Role of the engaged community member as spokesperson 10
  9. 9. FOPL Talking Points The Public Library value proposition is strong and includes (but isn’t limited to): o Excellent Return on Investment o Strong Economic Development Impact o Great Employment Support o Welcoming New Canadians & Refugees o Provable Early Literacy Development, school and college readiness o Ongoing Support for Formal and Informal Education, Learning, and Homework Help o Serve the whole community equitably with inclusionary strategies o Affordable access to community resources o Broad Digital Access to resources, Government Services and e-government o Questions Deserve Quality Answers o Support Cultural Vitality o Recognized and Valued Leisure & Community Activities for majority of Ontarians 11
  10. 10. Becoming Strategic • 4 Years Ago • We analyzed what we would need to be successful • To be honest – we had a lot but it was a MESS • Who do we KNOW? Relationships • What do we have? Data-Information-Insight • How do we do this? • Why invest in our sector? (from their perspective) • How do we scale and build an army? • Can we do this affordably? (BTW we’re poor!)
  11. 11. So we took a hard, honest look . . . • Did we know our numbers? • Can we prove our worth? • Do we have the influencing skills we need? • Whom can we enlist in our army? • Can we develop the influencing skills we need? • Do we have a relationship with our funders? • Can we execute affordable, influential marketing communications at scale that has positive impact? • Can we measure success by changing public policy AND receiving improved funding? • Are our governance, partnership, and relationship executables optimized?
  12. 12. What did we do? • Scalable Influencing webinars • Focused and upgraded our Professional Development game (LearnHQ) • Open Data Initiative, Real Measures and Trends, Data Analysis • Visualization focus – The OMD Dashboard & Network • Scalable communication and marketing strategy • Can we invest in professional help for lobbying? • Can we promote all sizes of libraries including indigenous and French? ONE VOICE
  13. 13. The Real Goal Cultural Change A Coalition of the Willing Engagement writ LARGE
  14. 14. We fixed our primary structural problem We looked hard and it was US! SOLS, OLS-North, FOPL, & OLA (OPL, OLBA, OSLA, OLITA, OCULA, OBFO, FNPL+, etc.) We now share the responsibility for our sector’s strategic initiatives
  15. 15. Deliverables • Libraries 2020 and Libraries 2025 Summit o (generated over $18 million) • Library Communities of Practice (PeerHQ CoP) • LearnHQ o Education Institute • AILP Annual Institute of the Library as Place o New builds, Renovations • Marketing Strength: Tagline o A Visit will get you Thinking Tagline, Public Opinion • OpenMediaDesk IceBoxLogic Project • GovernanceHUB
  16. 16. More Deliverables - Influence • Statistics o 4th annual report with Dr. Robert Molyneux released in October 2018 o New book on Qualitative and Quantitative measurement & communication • 4 Statistics Summits and ten recorded Measurement webinars • Live and recorded Webinars • Social Media Growth • Dashboard, cohort training for 2+ years, OMD News Room, eOMD, Facebook site • Lobbying firm on retainer (Counsel Public Affairs) • CFLA OLA FOPL national alliance (Truth & Reconciliation, Copyright, etc.) • GLAM Alliance coalition started • Political Action materials – election handbooks, website, videos, visuals, strategy
  17. 17. Our VIP Positioning • Value • Impact / Influence • Positioning 19
  18. 18. FOPL Activities • Research on Value (i.e. School Readiness Study from OISE 2012, Market Probe Study 2010) • Coordination Meetings for all Library Statistics • Royal Society Testimony and Recommendations • FOPL EI Webinars on Ontario Data Collection 2011-12 • iSchool Symposium: Defining New Metrics for Library Success • Summit on The Future of Libraries • Consultingcontributions of Dr. Robert Molyneux • 2020 Branding Research and Campaign • Hey, we got elections! 20
  19. 19. Coming Soon • AI App for libraries, Beacons trials • Library Card Book • 4 more books with a vendor partner (GLAM) • Sharing beyond libraries with natural allies (GLAM, Parks & Rec, etc.) • New government relations and funding strategy alignment • Becoming best friends with 11 Ministries and Premier • Measurements: o $100 million goal for broadband funding o $51 million goal for PLOG o $30 million goal for content in the pipes
  20. 20. Does the Ontario Government support Public Libraries in Ontario? The province of Ontario provides less than 1/100 of a single cent per day per capita to ALL libraries in Ontario and hasn’t raised that in 22 years
  21. 21. Influence with Impact I ♥ Libraries
  22. 22. THINK & REVIEW What doesn’t exist today, that if it did, would fundamentally transform our sector for the better? I ♥ Libraries
  23. 23. PLAN STRATEGICALLY Lobbying Strategy 2018- 2020 I ♥ Libraries
  24. 24. IMPLEMENT Gathering Data focused on Stories and Aligned with a New ASK position I ♥ Libraries
  25. 25. DREAM: Imagining a Big Hairy Audacious Goal I ♥ Libraries
  26. 26. YOU CAN HELP! • Be part of the army! • Please invest your time in collaborate effort by: • Support the provincial budget discussions. • Building stronger partnerships with allied and adjacent sectors. • Engage our members and commnuities in government influence activities that are doable and well-focused.
  27. 27. Change happens with those who show up!
  28. 28. Why Measurements? With nicely crafted visuals libraries could do the following: 1. Communicate effectively with their trustees to get their advice on strategy as well as support. 2. Communicate budget 'asks' effectively that place the library in the community value delivery context. 3. Position budget growth (or at least lessen cuts) for community goal alignment and strategic impact. 4. Explain why technology and community room spaces are as valuable (maybe more) than books. 5. Position hybrid collection use properly in ‘circulation’. 6. Justify restoration or extension of library hours. 7. Show that your library either performs as well as or better than others or justify investments to perform to provincial, national or sectoral norms. 31
  29. 29. Core Measurements 1. Overall value of a library membership (usage not cardholders) 2. Value of an 'open hour' (new metric unique to MPI TPL study that aggregates cost + value) 3. Economic impact (vs. ROI) (Households and Population) 4. Per Capita 'Usage" comparison across systems, groups (like small, medium. large, urban, suburban, rural, remote, FN, etc.), and jurisdictions (province/state) 5. A 'new' usage algorithm to modernize the old circulation stat and combine digital and print usage into a standard, comparable metric 6. A metric for technology access tied to the digital/economic divide(s) 7. A standard operational effectiveness metric (Value for Tax Dollars) 8. Average cost per household (taxes are based on household rather than population and better reflects funding models) 9. A metric for Use of Space (meetings, study, rooms) which was new for the MPI study and hadn't been done before 32
  30. 30. We have a dream . . . • Standards for our sector on impact metrics that lend themselves to the communication, influence, and financial challenges faced by public libraries to communicate their value to decision-makers and the public in the 21st Century context. • Build a set of standardized core statistics that build up to these measurements so we could lead most libraries to start working with a new program to communicate value (and build on their strengths in communicating pure 'usage'). • Ultimately create a tool such as a specially designed spreadsheet or dynamic website where you input the numbers based on the standards and advice from some group (us?!) that spits out decent data, information and visuals easily on the other side. 33
  31. 31. Source: 2018 FOPL Data Reports: https://bit.ly/2DDewd8
  32. 32. Thank You www.fopl.ca Stephen Abram, Executive Director 416-395-0746 sabram@fopl.ca I ♥ Libraries

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