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Gigabit libraries statistics and stories

Gigabit libraries in Recovery

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Gigabit libraries statistics and stories

  1. 1. 1 www.lucidea.com Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK A PRESENTATION BY Stephen Abram December 4, 2020 A PRESENTATION BY Gigabit Libraries Part 30: Libraries in Recovery "A Time for New Library Stories" What Does Success Really Look Like?: A Conversation with Stephen Abram Lighthouse Consulting, Inc.
  2. 2. 2www.lucidea.com Guest Speaker: Stephen Abram Experienced library and information industry leader Expert in: • Strategic planning • Product development • Technology • Training and marketing Lighthouse Consulting, Inc.
  3. 3. 3 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com CONNECT THE DOTS
  4. 4. 4www.lucidea.com It’s a cliché, but we really do live in interesting times. www.lucidea.com Lighthouse Consulting, Inc.
  5. 5. 5 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com Let us start with some mouth- watering digital outcome research and then talk about how not to bore the socks off of the people you need to influence.
  6. 6. 6 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  7. 7. 7 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  8. 8. 8www.lucidea.com
  9. 9. 9www.lucidea.com Today’s Outline 1. What do we want to achieve? 2. What is a measurement? 3. What do we use them for? 4. What is a story? 5. What is a story’s purpose? 6. Now, how do we craft great, impactful stories? 7. What are our next steps? Lighthouse Consulting, Inc.
  10. 10. 10 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  11. 11. 11 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  12. 12. 12 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  13. 13. 13 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  14. 14. 14 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  15. 15. 15 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  16. 16. 16 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  17. 17. 17 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com
  18. 18. 18www.lucidea.com What is measurement? Lighthouse Consulting, Inc.
  19. 19. 19www.lucidea.com 1. Statistics are not enough! What is measurement? Lighthouse Consulting, Inc.
  20. 20. 20www.lucidea.com 1. Statistics are not enough! 2. Measurements are two or more statistics which, in combination, show directionality, insight, or highlight a point. What is measurement? Lighthouse Consulting, Inc.
  21. 21. 21www.lucidea.com 1. Statistics are not enough! 2. Measurements are two or more statistics which, in combination, show directionality, insight, or highlight a point. 3. They are best kept short, large and visual. What is measurement? Lighthouse Consulting, Inc.
  22. 22. 22www.lucidea.com What do we use measurements for? Lighthouse Consulting, Inc.
  23. 23. 23www.lucidea.com In libraries: 1. Monthly or regular reports What do we use measurements for? Lighthouse Consulting, Inc.
  24. 24. 24www.lucidea.com In libraries: 1. Monthly or regular reports 2. Business cases What do we use measurements for? Lighthouse Consulting, Inc.
  25. 25. 25www.lucidea.com In libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications What do we use measurements for? Lighthouse Consulting, Inc.
  26. 26. 26www.lucidea.com In libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications 4. Feasibility studies What do we use measurements for? Lighthouse Consulting, Inc.
  27. 27. 27www.lucidea.com In libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications 4. Feasibility studies 5. Marketing and positioning What do we use measurements for? Lighthouse Consulting, Inc.
  28. 28. 28www.lucidea.com In his book The Springboard, Steve Denning describes these stories as “less a vehicle for communication of large amounts of information and more a tiny fuse that ignites a new story in the listeners’ minds, which establishes new connections and patterns in the listeners’ existing information, attitudes and perceptions.” What is a story? The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations Lighthouse Consulting, Inc.
  29. 29. 29www.lucidea.com In special libraries: 1. Testimonials What is a story? Lighthouse Consulting, Inc.
  30. 30. 30www.lucidea.com In special libraries: 1. Testimonials 2. Elevator stories 3. Water cooler / meetings prep 4. Coffee break stories (Starbucks) 5. Lunch stories (or hot dog cart) 6. Corporate events conversations 7. Social media hits What is a story? Lighthouse Consulting, Inc.
  31. 31. 31www.lucidea.com What is a story’s purpose? Lighthouse Consulting, Inc.
  32. 32. 32www.lucidea.com 1. To connect our emotional brain with our logical brain. What is a story’s purpose? Lighthouse Consulting, Inc.
  33. 33. 33www.lucidea.com 1. To connect our emotional brain with our logical brain. 2. To move minds and connect with users and decision-makers on their level of goals and dreams. What is a story’s purpose? Lighthouse Consulting, Inc.
  34. 34. 34www.lucidea.com How do we craft a great story? Highly recommended reading: The idea of a springboard story was first explained in the book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations published by Butterworth Heinemann, in October 2000. Lighthouse Consulting, Inc.
  35. 35. 35www.lucidea.com 1. Testimonials How do we craft a great story? Lighthouse Consulting, Inc.
  36. 36. 36www.lucidea.com 1. Testimonials 2. Know the internal social relationships How do we craft a great story? Lighthouse Consulting, Inc.
  37. 37. 37www.lucidea.com 1. Testimonials 2. Know the internal social relationships 3. Embed ourselves in the visible social relationships (meetings, presentations, intranet, social media) How do we craft a great story? Lighthouse Consulting, Inc.
  38. 38. 38www.lucidea.com 1. Testimonials 2. Know the internal social relationships 3. Embed ourselves in the visible social relationships (meetings, presentations, intranet, social media) 4. It takes practice… How do we craft a great story? Lighthouse Consulting, Inc.
  39. 39. 39www.lucidea.com Crafting a springboard story 1.Must be a “story” with a beginning, middle and end that is relevant to the listeners. 2.Must be highly compressed – the original springboard story contained 29 words. 3.Must have a hero – the story must be about a person who accomplished something notable or noteworthy. 4.Must include a surprising element – the story should shock the listener out of their complacency. It should shake up their model of reality. 5.Must stimulate an “of course!” reaction – once the surprise is delivered, the listener should see the obvious path to the future. 6.Must embody the change process desired, be relatively recent and “pretty much” true. 7.Must have a happy ending. Lighthouse Consulting, Inc.
  40. 40. 40www.lucidea.com What are your next steps? Lighthouse Consulting, Inc.
  41. 41. 41 CONFIDENTIAL – NOT FOR DISTRIBUTION www.lucidea.com What are your next steps? Lighthouse Consulting, Inc. • Public librarians can look for evidence of successful positioning by testing and observing: • Respect: Visible respect, positioning and awareness of our personal competencies, trust, referrals, and testimonials for impact. • Communication: Clients, better than librarians, can articulate and make explicit the authentic, transformational value libraries Acknowledgement: Public acknowledgement of the contributions of public libraries to the community, local strategies, and strategic investments. • Impact: Clarity of measurable impact on such community issues as economic revitalization, employment capacity, learning, social cohesion, and more is critical. We must make our case and provide the stories aligned with proofs. • Proofs: Public librarians use surveys, customer comment forms, testimonial collection, and frequent discussions with the library's customers to assess their satisfaction with the library’s services and share the stories.
  42. 42. 42www.lucidea.com 1. Know your ‘right’ numbers What are your next steps? Lighthouse Consulting, Inc.
  43. 43. 43www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements What are your next steps? Lighthouse Consulting, Inc.
  44. 44. 44www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level What are your next steps? Lighthouse Consulting, Inc.
  45. 45. 45www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file What are your next steps? Lighthouse Consulting, Inc.
  46. 46. 46www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule What are your next steps? Lighthouse Consulting, Inc. www.stephenslighthouse.com
  47. 47. 47www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule 6. Get visual What are your next steps? Lighthouse Consulting, Inc.
  48. 48. 48www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule 6. Get visual 7. Share and practice What are your next steps? Lighthouse Consulting, Inc.
  49. 49. 49www.lucidea.com Springboard Storytelling http://www.creatingthe21stcentury.org/springboard story.html Springboard Stories http://thinksmart.typepad.com/convergence_2005/ files/springboard_stories.pdf Read these Lighthouse Consulting, Inc.
  50. 50. 50www.lucidea.com Lighthouse Consulting, Inc.
  51. 51. 51www.lucidea.com Q&A Lighthouse Consulting, Inc. www.stephenslighthouse.com
  52. 52. 52www.lucidea.com Have more questions? (416) 669-4855 stephen.abram@gmail.com www.stephenslighthouse.com Need more information?

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