Product Management Portfolio for Stephan Orme

Product Management
Portfolio for Stephan Orme
Product Management | UX Design | Information Design

Stephan@worklogistics.com • 510-847-8537
Document Version 0.46

Detail Screen

previous, next and back
Tartine Bakery goes to next contact in list. Back goes back to List page
600 Guerrero Street (Search or Contacts)
San Francisco, Ca 94110
Tap to call. If there are multiple phone nujmbers, display
Distance: 0.3 Miles (415) 487-2600 the 1st.

Address info (same info we have in
Yelp Google Places My Contacts list view). Tap goes to Map

Loads page data. Initially only show Yelp. Later have Delete Contact dialog
multiple tabs for multiple data sources
Delete This Contact?
Insert Yelp or Google places page OR
existing 'View Contact' screen in
Cancel Ok
Android Dialer Show in this area:
Yelp, etc. HTML pages and Existing Android 'View
Contact page
Scrolls in this box Bad Info dialog
Add to Contacts confirm with Toast: "Added to Contacts" Thanks for Letting us Know!
Can you tell us why? Bad Phone Number
Add to Favorites, confirm with Toast "Added to Favorites"
- if NOT in contacts add to contacts also (no toast)

Use standard Android share functionality. This pops up
dialog: "Share via email or Bluetooth" - Both send VCF
Delete formatted files (contact interchange file) comments
+ + Need Estimate: Add Send Text Message option to
Add to Add to ! existing. SMS content: NOTE FORMAT incl: commas,
spaces and colons
Contacts Favorites Share Bad Info Edit
<Full Name> Cancel Submit
<IF business show business name>
<City>, <state> <zipcode>
Bad Contact / Delete <phoneType1>: <phone number 1>
Show Bad Info when the contact is 'one of ours' <emailType1>: <email 1> Menu Options:
Show Delete when the contact is in their contact list Phone Number Doesn't Work
- Brought to you by PhoneTell: www.phoneTell.com Address Wrong or Business Moved
Bad Info Behavior Business Closed
Clicking Bad Info pops up a comment field. Other
If NOT in their Contact list, create new contact then go to
The Contact Id info along with the comment is sent to a 'bad_data'
Standard Android Edit Page
table
Later we'll figure out how to use this info
If already in their contact list,just go to edit page
Delete Behavior
Dialog: "Delete this contact?" With Ok / Cancel (ok to reuse Android
standard)

Portfolio 4.0 Page 1 of 14
March 12, 2011 Stephan Orme • stephan@worklogistics.com • 510-847-8537

Product Management Portfolio
I have experience with all stages of the product process
including managing development teams, implementing Agile “Stephan has a great understanding of
systems, de ning the product roadmap and UX designs. the so ware development process and it
As Director of Product for PhoneTell, I prepared product was a pleasure to work with him.”
roadmaps for their suite of mobile applications, led product - Sergey Slepchenko, Project Manager,
strategy discussions with senior management, managed a 15- Interlink
person development team and designed applications for
Android, Blackberry and Skype.

As CEO of Worklogistics, I led the creation of the Crew Tracker mobile application for Android, along with a
sophisticated web application. This involved the complete product life-cycle, from product vision, customer
development, technology stack speci cation, UX design, data modeling, hiring and managing a development
team and eld testing.

As lead developer for the Pesticideinfo.org project I wrote all front and back end code (SQL, JSP and Perl),
optimized the site for SEO (which resulted in top 10 ranking for many pesticides), set up co-located unix servers
and performance tuned MySQL.

I believe in small, eﬀective teams, customer development, minimum viable product design and agile
development.

Product Roadmap and Mobile UX speci cations for PhoneTell

Product Roadmap

Not for release - private distribution only
Draft document version 0.35

Table of Contents
Services
Core Technologies
Partners and Technology
Platforms and Technologies
Technology Trends

October 5, 2010
Private and Con dential PhoneTell, Inc PhoneTell Product Roadmap


Product Management, Customer Support and Staffing
Product management is embedded in larger business processes and has to consider a range of business issues
including customer support and staffing. The top gure is a hiring plan which shows how the product roadmap,
marketing launch and hiring evolve from pre-launch through launch. The bottom gure shows how customer
support and user feedback is integrated into development.

Development Staffing/Activity Plan
Activities by Phase For Crew Tracker Launch

Shown at right is a nine-month staffing/ A Pre-Launch B Soft Launch C Marketing Launch
Hire Lead Web Developer Hire QA & Dev Assistant Hire Lead QA Expand QA Process Hire VP Engineering

Development
Begin Enterprise

activity plan for Worklogistics that shows Crew Tracker
Dev
Web App
Dev
Sales Website
Dev
UX Design
Build out Export
Template Library
Develop Community
Systems
Hire Enterprise Architect
Refactoring

Product Design Graphic Design Dev & QA Process evolution Implement Web Analytics Load Testing

how staff are added over time as

Customer
Hire Payroll Integrator Hire Customer Support

Support
Support Docs Hire SEO Optimization Hire Technical Support

development evolves. Hire VP Community Manager Hire Dir. Crew Tracker Marketing Hire PR Person

Marketing
Website Community
Soft Launch Marketing Launch
Analytics Launch

This model was prepared in conjunction

Organizational
Development
Build out HR Fundraising
Fundraising Recruiting
resources

with a full nancial model. 6 Months 3 Months 3 Months

Staffing Evolution
Key
Pre-Launch Phase Activity
Operations
Soft Launch Phase Employee CEO
Marketing Launch Contracted
CFO Human Resources Office Manager

Development Marketing Support
VP Engineering VP Community
reports to
Manager

Lead Web QA & Dev Enterprise Server Admin Marketing Directors: Experts within Vertical HR System Integrator
QA Lead
Developer Assist Architect Dir. Crew Dir. Legal Dir. Solo Tracker
Already in Place Tracker Marketing Marketing Marketing SEO Optimization Customer Support
Android Dev Web App Dev Graphics Design
UX Designer PR Person Business Development Support Documentation Technical Support
Team Team Animation Design

Dev and QA Systems Analytics System Community Systems

Designing for Support
At right is a Support/Feedback Work ow which I Proposed Feedback/Support Workflow
Handling Feedback and Support Requests

designed for PhoneTell. This system streamlined
App-based Web-based Other channels
support/feedback work ows. PhoneTell implemented Feedback/Support Feedback/Support Feedback/Support

this process along with a new issue tracking system, Automatic
ZenDesk
Automatic
ZenDesk
Manual
ZenDesk
Ticket Ticket Entry
Creation Creation
Fogbugz.

ZenDesk System

Manual entry forward relevant info
into Editgrid PhoneTell Staffer on as-needed basis to
or Fogbugz other Phonetell staff

ZenDesk mail

Bug Fixes & For Internal PhoneTell
programmer notes Customer Support need-to-know and
Transaction discussion

Feedback and Support - some design ideas
1. Simple Forms. Simple is more approachable and intuitive. Fewer fields = better.

2. Ubiquitous. Make feedback collection as ubiquitous as possible during active beta period so users can
contact us easily and immediately (later, we can screen to drive down support overhead)

3. Automatically collect data when possible: OS version, App version, user contact info if we can, etc. to
eliminate transaction friction.

4. Don't over-design support system. Don't automate routing and ZenDesk - Editgrid/Fogbugz
integration yet. Keep these systems simple. We don't have sufficient volume to justify the engineering cost and
we can upgrade and automate once we have a better sense of the actual support workflow and needs.

5. Mobile-centric feedback and support. Most users will experience problems while using the app
therefore mobile support is key and web-based support is secondary. Feedback might be more web based.


Development Management
I’ve directly managed two oﬀshore development teams (Ukraine and Chinese teams); below are some of the
Agile processes I implemented to help with the complex logistics of managing distributed teams.

Implementing Agile Development Systems
Shown below is a two-week iteration schedule showing developer, product and marketing deliverables. Agile
development also means agile marketing; this document was created to help sync development and marketing
eﬀorts.

Development Process Flow Document Version 0.64
Mon Dec 27 2010

PhoneTell + Aragon Aragon Aragon + PhoneTell Aragon continued below

Iteration Plan Draft Iteration Plan Development Interim Builds Unit Testing Regression/ Candidate Build
Acceptance
nal iteration Testing Build uploaded
Plan Estimating plan sent to Interim Feeback Change log updated
PhoneTell Team Known Issues

PhoneTell continued from above

PhoneTell QA Final Iteration Notes Public Release Post Release Monitoring
Manual Ad-hoc Testing Update list of known issues
Candidate Build

Automated Test Suite Build Uploaded to markets Crash-log reporting
Release Meeting OK? Online Market text updated Feedback monitoring
Everyone agree? Tour updated
Notify PhoneTell Team Collateral Production? Marketing Tutorial updated
Iteration Note Draft Reviewer's Guide
Reviewer's Guide Draft Tutorial Update
Tour Update
PR Materials
Online Market Text Mkting Marketing Marketing

Iteration Process Documents
Iteration Plan Includes Iteration Notes Include Reviewers Guide Includes
Development Timeline Introduction Installation
Scheduled work for each project Download URL How to Use
Release Timeline Features/Bene ts
Known Issues Press Quotes
Change Log PR Contact
Collateral Updates Due

Development Logistics: Coordinating Development, QA, Design and Marketing
Calendar shows combined schedule and deliverables for all groups.

Development Cycle - the plan: Note, this is how we'd like it to go, not how it will go. Document Version 0.55
Sun Oct 10 2010

Development Cycle
11 12 13 14 15 16
Start Iteration Facebook soft-launch Nightly Android
facebook app updates builds if possible
Android Fix and new release as early as possible

17 18 19 20 21 22 23
Candidate Build, Q&A nal test Q&A nal test Final Build
End of day

24 25 Update Collateral
Upload Build Prepare as necessary: Tutorial, Tour, Reviewer's Guide, PR
Materials, Android Market Updates.

Begin Iteration Rollout
Deliverables on this day: Iteration Notes, Reviewers Guide draft, Build

Public Release: Upload Final Build, Tutorial, Market Updates, etc.

Iteration Planning
11 12 13 14 15 16
Start Iteration

17 18 19 20 21 22 23
1st draft of next Estimate tasks... Finalize iteration
iteration plan plan

24 25
Iteration Planning Final Iteration Plan
During second week, develop plan Deliver: Iteration plan,
and estimate for the next iteration. 'What's Next' note.


QA Process Design
Shown at right is a use case testing worksheet used for regression testing.


Customer Development and Market Research
I believe the best way to insure good product t is through a process of Customer Development. To better
understand the market for Worklogistics, I put on a hard hat and visited construction sites throughout the Bay
Area and interviewed construction foreman. More traditional market research approaches include market
analysis and competitive analysis, two examples are shown below:

Market Analysis
Shown at right is a Total Addressable Market (TAM) and
Market Overview and Competition
Segmented Addressable Market (SAM) analysis for the The US Construction Market Construction Employment by Establishment Size
The US Bureau of Labor Statistics 3,000,000
2008-2009 report states (using 2006
construction timekeeping market. data - the latest available) there were
883,000 construction firms employing
2,500,000
2,000,000
7,689,000 paid workers and an additional 1,500,000
1.9 million self-employed workers 1,000,000
bringing total construction employment
500,000
to 9.6 million.9 Current data (June 2009)
0
show the number of construction firms 1 to 4 5 to 19 20 to 99 100+
holding steady at about 890,000 firms
but show a sharp decline in employment with Workers Establishments
losses of 1.3 million jobs since the beginning of
the recession.10 2007 US Census data (latest data) report total sales for the construction sector at
$1.78 trillion and annual payroll of $348 billion.11 An IHS Insight 2009 report estimates that 2008
global and US construction spending was 5.5 trillion and 800 billion respectively.12
IHS Global Insight predicts a modest recovery in construction spending in 2010 before seeing
significant growth again in 2011.13 We expect to be ready for market in the second half of 2010. Over
the long term, construction spending is closely linked to GNP and population growth and is expected
to grow.14

We are targeting US construction firms with more than 5 employees, which in 2006 numbered 6.8
million workers and 310,000 firms. For our analysis and projections we have used estimates of
300,000 construction firms employing 6.5 million workers; current numbers are possibly a bit lower,
but are likely to rise before we go to market. We estimate that market leader, Exaktime currently holds
a little over 6% of this market.15

9 Bureau of Labor Statistics, U.S. Department of Labor, Career Guide to Industries, 2008-09 Edition, Construction, on the Internet at
http://www.bls.gov/oco/cg/cgs003.htm (visited July 14, 2009 ).
10 Bureau of Labor Statistics, U.S. Department of Labor, Industries at a Glance, June 2009 Edition, Construction, on the
Internet at http://www.bls.gov/iag/tgs/iag23.htm (visited July 14, 2009 ).

See also, the US BLS The Employment Situation Report
! online at: http://www.bls.gov/news.release/empsit.nr0.htm and http://www.bls.gov/news.release/pdf/empsit.pdf
11 2007 Economic Census Data, U.S. Census Bureau, online at: http://tinyurl.com/const-stats

12 IHS Report citation xxx

13 Scott Hazelton, Director of Construction Services at IHS Global Insight (June 2009) report online at: http://tinyurl.com/

IHS-outlook
14 IBID: citation #11

15 See Appendix B - Sales Analysis of Exaktime’s Jobclock system for discussion and analysis.

Page 21 of 49! Wednesday, December 29, 2010! CONFIDENTIAL - Property of WorkLogistics
! Sales & Marketing

Competitive Analysis
Shown at right is a number-of-users extrapolation and cost-
Appendix B - Sales Analysis of Exaktime’s Jobclock system

per-worker analysis for Exaktime, a competitor to See Exaktime Analysis spreadsheet for full citations and discussion of methodology.

Exaktime (www.exaktime.com) sells the Jobclock system which is the market leader in the
construction timekeeping market. Their system is also the closest to ours in function (The majority of

Worklogistics in the construction timekeeping market. This other entrants in this market are using PDA-based solutions).

Though privately held, we’ve
been able to figure out quite

analysis was done to support a pricing model for the service. a lot about their business.
Using annual sales data from
Deloite Technology Fast 500
listings; historic worker claims
discovered on archived pages
on www.archive.org; and an
ill-considered posting on
Google Answers in 2006
which reveals their worker -
client - sales ratios; we’ve
been able to determine
approximate sales breakdowns, average system cost, workers per clock, client numbers, cost per
worker and other key metrics.

Workers Using the Jobclock System
If Exaktime worker claims are accurate (we suspect they are inflated) today some 700,000 workers
use the Jobclock system each day. From data we’ve developed Exaktime systems averages 12 workers
per clock. For their customers, the average cost per worker is about ~$86.

Workers Using Jobclock System
Reported & Extrapolated
Sales per Worker

800,000 $100
700,000 $90
$80
600,000
$70
500,000 workers, est
$60
workers, reported
400,000 $50
Sales per worker
300,000 $40
Average $/worker
$30
200,000
$20
100,000 $10
- $0
12/31/01

12/31/02

12/31/03

12/31/04

12/31/05

12/31/06

12/31/07

12/31/08

12/31/09

Page 42 of 49! Wednesday, December 29, 2010! CONFIDENTIAL - Property of WorkLogistics
! Appendices


UX Design
UX: Website Wireframing Product Page: Android, iPhone and RIM

Wireframe of Product page for PhoneTell Notes

Product Info
PhoneTell Home Hub Page: All Product Info

is shown at right. Design considerations Home Info
exposed via this page.

animated screen, text, test drive...

included: Te
Dr st
ive
Download FAQs
Universal FAQ?

• Simple, brochure-like design Name phone
Features

Feedback
email For Each Phone

• Hub Page for all product information QR Code
Download
Displays Post_Download in Product_Info
Help
For Each Phone
or need your info dialog

Post Download Instructions
• Flat design for ease of navigation Select Topic Show After Download is Sent

Info
FAQ Selection loads
content into

•- 85% of content within 2 levels Features
Help
Product Info
block at right
We're sorry, the iPhone version
On This Page
isn't ready yet. Can we send you
a quick note when it is?
Select Product Key Functionality:
•- 100% of content within 3 levels Name phone
Or
• Download
•!FAQ
email
• Features

Send info • Help with App
*

Privacy | Terms | Contact

Prepared by Stephan Orme for PhoneTell, Inc. Private and Conﬁdential Page 3 of 2 - Mon Jan 31 2011

UX: UI Design F Edit List - a tool to create, edit and share lists

Shown at right is a UI design for a Edit List
redesigned Yelp List. 1. Find Places and Events... 2. Add them to Your List
On the left users nd businesses they Restaurants Search Neighborhood
like, which they then drag to their list.
Description of this list. Lorem ipsum dolor sit
Search within 2 Blocks of amet, consectetur adipiscing elit. Donec
The right side shows the users list. 1 Carl St. SF, Ca 94117 adipiscing.

They can then share these lists with
La Boulange Bakery 1.6 miles California Academy of Scie... 0.6 miles

their friends. 2043 Fillmore St
89 reviews
$$
Co ee Shop
55 Music Concourse Dr. Golden Gate... $$
453 reviews
Museum

Zazie 0.7 miles De Young Museum 0.7 miles
This spec was created to 941 Cole St $$$
Restaurant
50 Hagiwara Tea Garden Dr. Gold... $$
Museum
217 reviews 654 reviews

communicate the concept, a Crepes on Cole 0.2 miles San Francisco Botanical Garden 1.2 miles
$$
100 Carl St $$ 9th Ave & Lincoln Way, Golden Gate...
Resturant Garden
technical spec would include: Marnee Thai
220 reviews

1.2 miles
220 reviews

9th Ave & Lincoln Way, Golden Gate... $$

• UI behavior 220 reviews Restaurant

• User- ow diagram Get Recommendations New Delete Share Save

• Database Schema
• Exception handling Controls to nd places. See Drag items to Share this List. Goes to Sharing
Controls (J) add to list dialog (H)
• Notes for the visual designer
Goes to Set Location dialog (G) Using Yelp Recommendation Engine, help users discover
places they might like based on items already in their list,
i.e. "People who liked these businesses also liked..."

Clicking replaces search results with recommended results


UX: Information Design
“Stephan has an uncanny ability to see all sides of
Representing complex data in an interface can
complex so ware systems, and great skills in conveying
be particularly challenging. Shown below are that information to programmers, designers and
two information designs for the Worklogistics customers.
time accounting system.
I was consistently impressed in how detailed his
The top diagram shows a time worked for a speci cations were, both in conveying the broad tasks that
worker. Also on this page are controls for users were trying to accomplish as well as highlighting
auditing, editing and approving time for details which were not obvious at rst glance.
payroll. is made my work as a designer much much easier, and
results in great products since things are thought through
The bottom diagram is a design for the second
at the beginning instead of being bolted on at the end.”
revision of the product and shows the same
data using a time bar design. The bottom - UX Designer Owen Williams
design also shows screenshot thumbnails
which are used for a desktop-based time tracking product.

Both of these designs were produced working in collaboration with other designers.

!"#$% &"'"( )*+,-.!/.01"!-2.


UX: Use Flow Diagramming
Efficient and coherent use- ow is a key factor in successful designs. The use- ow diagram at top shows the login
sequence and error handling for PhoneTell’s Android application. The bottom diagram is for a dedicated
hardware time clock for construction sites. The clock tracks worker, task and time. This hardware device used an
RFID Card reader, LCD character display and keypad for user interaction, the data was then synced to a cloud-
based service.

Settings page PhoneTell Login Sequence You are Currently Logged In
connected? Y
Cancel Disconnect
Setting Screen Design:
One long scrolling page N
Use Headers to organize content
Register Login Lost Password
Email Email Email
Password Password

Password Again Register Lost Password

Cancel Register Cancel Login Cancel Send Password
go to Login screen go to Settings screen go to Login screen

Thanks for Registering! You are now logged In Password Sent
display for ~2 seconds display for ~2 seconds display for ~2 seconds
go to home screen Or go to home screen go to Login screen

Incorrect! Check Email and Password
display for ~2 seconds
go to Login screen

Third Party Login Sequence
You are Currently Logged In Settings Later
connected? Y <continued>
Cancel Disconnect Blocked Phone Numbers
N
go to Settings screen
Block Anonymous/Restricted Callers
Note on login screens. B
Login Standardize and re-use design when
John Doe 510-121-9999
Send To
possible but some (Facebook, others?) Voicemail
User Name require their own login design.
Mark Rothko 510-121-9999 Block
Password
Cancel Login
go to Login screen

Note See "Users, Devices
You are now logged In and Linked Accounts" (next
display for ~2 seconds page) for notes
go to home screen

1 Sleep State 2 Welcome Screen
State: Sleep State: Welcome Swipe RFID error message
welcome screen
display welcome screen
scan for RFID card Swipe RFID Card
welcome Swipe Card First!
wakeUp...
Selection

any keypress Screen Select Must Swipe wait 5
Crew Clock 1 any keypress RFID Msg seconds
RFIDScan Bat 87% Sig 53%
Passive IR Error: User has
Motion Detect pressed a key before
start stop Clear Back system
Swipe RFID swiping RFID card
RFIDRead beep
Card
beginSession

user not clocked in. Display project_select clocked in
N
screen with default project displayed already?
Y User clocked in. Display task_select screen
writeMessageToScreen
writeMessageToScreen with user's current task selected
3 Select Project Screen 4 Select Task Screen
State: Project Selection State: Task Selection
Hi Steve, Project: display task_sel screen Greer Appts Tasks
display project_sel screen
33 Sheet Rock
Selection

20 Karis Building w/ current user task (if clocked in)
Selection

with default project selected
54 Greer Appts 36 Painting
wait for key input w/ default task (if not clocked in)
56 Hsu Development 52 Finish Trim
wait for key input

wait for key Input time out? Y writeTimeEvent clearSession goToSleep wait for key Input time out? Y writeTimeEvent clearSession goToSleep

beep N beep N

start start
writeTimeEvent clearSession goodbye Screen writeTimeEvent clearSession goodbye Screen
stop stop

clear clear clearSession welcome Screen
clearSession welcome Screen
back back Project_seletion screen
Key Input

Key Input

Display task_select
Task_seletion select writeTimeEvent clearSession goodbye Screen
select selectProject screen with default
Screen
task selected

up up
Project_seletion Task_seletion
scrollMenu scrollMenu
Screen Screen
down down
System_Info System_Info
system system Screen
Screen

System_Options System_Options
start + stop start + stop Screen
Screen

New user swipes in before the current session is finished, write current session, and start new New user swipes in before the current session is finished, write current session, and start new
start new session
Swipe writeTimeEvent clearSession Swipe
RFID Card See project_selection example
RFID Card


UX: Mobile App Design Detail Screen

previous, next and back
Tartine Bakery
Shown at right is a Place Detail 600 Guerrero Street
San Francisco, Ca 94110
goes to next contact in list. Back goes back to List page
(Search or Contacts)

Tap to call. If there are multiple phone nujmbers, display
Distance: 0.3 Miles (415) 487-2600

Screen along with design notes.
the 1st.

Address info (same info we have in
Yelp Google Places My Contacts list view). Tap goes to Map

Delete Contact dialog
I’ve gotten consistent praise for the Loads page data. Initially only show Yelp. Later have
multiple tabs for multiple data sources
Delete This Contact?
Insert Yelp or Google places page OR
thoroughness and quality of my existing 'View Contact' screen in
Android Dialer
Cancel Ok
Show in this area:
Yelp, etc. HTML pages and Existing Android 'View
speci cations from the developers Scrolls in this box
Contact page
Bad Info dialog
Thanks for Letting us Know!
that I’ve worked with. Add to Contacts confirm with Toast: "Added to Contacts"

Can you tell us why? Bad Phone Number
Add to Favorites, confirm with Toast "Added to Favorites"
- if NOT in contacts add to contacts also (no toast)

Use standard Android share functionality. This pops up
dialog: "Share via email or Bluetooth" - Both send VCF
Delete formatted files (contact interchange file) comments
+ + Need Estimate: Add Send Text Message option to
Add to Add to ! existing. SMS content: NOTE FORMAT incl: commas,
spaces and colons
Contacts Favorites Share Bad Info Edit
<Full Name> Cancel Submit
<IF business show business name>
<City>, <state> <zipcode>
Bad Contact / Delete <phoneType1>: <phone number 1>
Show Bad Info when the contact is 'one of ours' <emailType1>: <email 1> Menu Options:
Show Delete when the contact is in their contact list Phone Number Doesn't Work
- Brought to you by PhoneTell: www.phoneTell.com Address Wrong or Business Moved
Bad Info Behavior Business Closed
Clicking Bad Info pops up a comment field. Other
If NOT in their Contact list, create new contact then go to
The Contact Id info along with the comment is sent to a 'bad_data'
Standard Android Edit Page
table
Later we'll figure out how to use this info
If already in their contact list,just go to edit page
Delete Behavior
Dialog: "Delete this contact?" With Ok / Cancel (ok to reuse Android
standard)

At left are wireframes for a contact
list management UI along with
implementation notes.

At right a combined voice/text
go to Voice_Entry dialog
Search Interface.
Clear search entry
Clear search results
Clear show home screen message
show keyboard

tap to slide up Keyboard
typing calls on-the-fly search routine


UX: Mobile Design and Architecture
PhoneTell’s core product is a global contact database (with 300+ million contacts) which is accessed through a
series of clients (Android, iPhone, Blackberry, Skype, and Facebook). The Android client, shown below, left, builds
upon and extends the Android Dialer application with integrated search and features such as Inbound-Caller-Id
and Text-to-Respond.

Android, iPhone and Blackberry Apps from PhoneTell

Crew Tracker from Worklogistics
The Worklogistics Crew Tracker™ Application, shown at right, tracks task,
time and project information for construction crews.

For the Crew Tracker service I designed a sophisticated system for syncing
and updating data across multiple clients. One of the advanced features
of the architecture is that data (about workers, project, tasks and time) are
eﬃciently propagated to all clients linked to an account.

Crew Tracker data is used for payroll, billing, analytics and project
management. The Crew Tracker application runs on Android.


Product Management Portfolio for Stephan Orme

Product Management Portfolio for Stephan Orme

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Product Management Portfolio for Stephan Orme