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Transmedia 101

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Transmedia 101

  1. 1. What the heck is Transmedia? Stéphanie Baron Jezam Interactive
  2. 2. Much like social media,Transmedia hasbecome quite the …buzzword lately.
  3. 3. What Transmedia is not…
  4. 4. Transmedia is not…… a communication agency based in Transylvania.Which, actually, would have crazy business potential considering the successof those vampire franchises.
  5. 5. Transmedia is not…… a TV network made forand by transexuals, eventhough we all recognize thegreatness of FelicityHuffman.
  6. 6. Transmedia is not… …just making up a story and distributing it on multiple platforms – that’s copy-paste. Stories are necessary but they are not the end product. Take a look at Henry Jenkins’ work to get more details.
  7. 7. Transmedia is……using multiple platforms (print, TV, digitaltouch-screens, web, iOS apps, etc.) to createunique experiences.Doing transmedia allows us to create realsynergies and surround consumers with richinteractive experiences.
  8. 8. So, is it new?Not really... However, web 2.0 and mobileapps have radically transformed the waywe do transmedia.
  9. 9. A few great examples….
  10. 10. Muppets on G+
  11. 11. ObamaReferences:•Janae Duane’s YouTube video•See a full analysis of Obama’s campaign here
  12. 12. Marvel
  13. 13. Do you need to engage in Transmedia?• Do you have a story to tell?• Do you try to differentiate yourself from the competition?• Do you have a brand? An image?…. Then yes, you need to start thinking transmedia
  14. 14. Where your clients are…From Jason Thibeault’s blog
  15. 15. You need to change paradigmsFrom Faris Yakob’s blog