Media Kit 4.11

Contents
Social Media Stats........................................................................................... 3 Additional Services ........................................................................................ 26
Facebook Landing Page Upgrades
Social Media Setup Process ............................................................................ 4 Additional Links
Facebook Design Upgrades ............................................................................ 5 Embedded Video Or Flash Movie
YouTube Design and Setup .............................................................................. 6 Real-Time Tweets
Twitter Design and Setup ................................................................................. 7 Real-Time Blog Feeds
Linkedin Setup ............................................................................................... 8 Videos Or Photos Imported From Youtube Or Flickr
Blog Design and Setup .................................................................................... 9 Ning Social Network Design and Setup
Email Newsletter Design and Setup ................................................................ 10 Wordpress Blog Custom Design and Setup
Ning Design and Setup .................................................................................. 11 Mobile Website Design and Development
Website Design and Development.................................................................. 12 Facebook E-Commerce Application Design and Setup
Email Newsletter Service Design and Setup
Social Media Design and Setup Packages Comparison .................................. 13 Email Newsletter Service Setup
Brand Identity Package
Social Media Engagement Process ................................................................ 14 Includes Logo, Business Card (Front and Back), Envelope, and
Steps 1-2 Setup Social Media Dashboard Letterhead Designs.
Steps 3-4 Content Writing Ad Design (Web Or Print)
Steps 5-6 Community Building Website Design and Development
Contest Setup and Daily Management
Social Media Engagement Packages Comparison .......................................... 15 Sweepstakes
Basic, Essential, Premier and Ultimate Giveaways
The Basic ..................................................................................................... 16 Trivia Questions
The Essential ................................................................................................ 17 Quiz
The Premier .................................................................................................. 18 Coupons
The Ultimate ................................................................................................. 19 Surveys
Groupon
Social Media Marketing Process ................................................................... 20 Article Writing
Targeted Facebook, Twitter and YouTube Marketing ........................................ 21 Press Release Seo Writing Services
Seo Services – Social Bookmark Submissions ............................................... 22 Unlimited Press Release Submission Service
Forum Submissions, Directory Submissions Social Media Training
Social Media Consulting
Social Media Marketing Packages Comparison ............................................... 23
Silver Marketing Plan Glossary Of Social Media Terms................................................................27-28
Gold Marketing Plan
Platinum Marketing Plan

Social Media Content Writing and Contest Services ........................................ 24
Content Creation
Article Writing and Press Release Services
Contest Setup and Management
Sweepstakes, Giveaways, Trivia, Quiz, Coupons, Surveys

2

Social Media Statistics
• By 2010 Gen Y will outnumber Baby Boomers….96% of them • 1 out of 8 couples married in the U.S. last year met via social
have joined a social network media
• 54% = number of bloggers who post content or tweet daily • If Facebook were a country it would be the world’s 4th largest
• 25% of search results for the World’s Top 20 largest brands are between the United States and Indonesia
links to user-generated content • What happens in Vegas stays on YouTube, Flickr, Twitter,
• 78% of consumers trust peer recommendations Facebook
• Because of the speed in which social media enables • 80% of companies are using LinkedIn as a primary tool to find
communication, word of mouth now becomes world of mouth employees
• The #2 largest search engine in the world is YouTube • 78% of consumers trust peer recommendations
• The fastest growing segment on Facebook is 55-65 year-old • More than 1.5 million pieces of content are shared on
females Facebook…daily
• 80% of Twitter usage is outside of Twitter…people update • The average number of tweets per hour is around 1.3m
anywhere, anytime…imagine what that means for bad Source: Socialnomics author Erik Qualman
customer experience

3

Social Media Design and Setup Process
Step 1: Initial Consultation
We dig deep to understand your business so we are sure to create
completely customized design and setup solutions.

Step 2: Competitive Analysis
We research each client’s industry and develop a strategy to win in
their category.

Step 3: Design Media Platforms
Our talented design team goes to work on your creative and
branding. We make sure to brand, or in some instances re-brand
everything, as people need to be able to readily identify with your
social media channels.

Step 4: Custom Setup of Media Platforms
Our media experts will setup your social media platforms with the
tools to provide the specific results your business needs.

Step 5: Training
Training is provided on how to use the new tools we’ve installed so
you can best utilize those social media services.

4

Facebook Custom Design and Setup
Create a powerful first impression for your business with custom
designed landing pages. You can create additional pages like: About
Us, Services, Testimonials and Buy Now to help customers learn
more about your business.

Additional upgrades include:

• Opt-in Email Newsletter Forms
• Embedded Video or Flash Movie
• Surveys, Polls, Giveaways
• Real time Tweets and Blog feeds
• E-commerce shopping cart
• Videos or photos imported from YouTube or Flickr
• Additional customization services provided

5

YouTube Custom Design and Setup
You’ve already invested a lot of time and money producing your
videos so why not give your YouTube player a professional look to
match? We can help achieve a consistent look and feel to increase
potential YouTube channel subscribers.


• Installation of custom design
• Setup “Welcome Message”
• Set up business details
• Setup theme and links
• Import all videos into YouTube platform
• YouTube icon installed on all Social Media platforms

6

Twitter Custom Design and Setup
Create a unique customized twitter business page designed by
our expert internet marketing consultants. Whether you’re selling
products or offering services we have a custom design and setup
solution for you.


• Setup “Welcome Message” sent to all followers
• Submit to Twitter search directory
• Twitter Poll Setup
• Twitter Counter Setup
• Create Twitter Lists
• Join targeted lists for your industry
• Tweetdeck training and setup

7

LinkedIn Custom Setup
LinkedIn is a powerful platform for developing relationships, building
your reputation and promoting your business.


• Create business profile and install logo
• Creation of an industry related group
• Create first introductory post to kick off the group
• Create group icon to promote on all Social platforms
• Setup related RSS content feed for the group
• Real time Tweets and blog feeds
• Join 10 relevant groups on LinkedIn
• Post 3 industry related Q&A’s to get started
• Secrets to success with Linkedin tools training

8

Blog Custom Design and Setup
Your blog is a powerful SEO tool for your business. Posting new
content ensures your business will thrive on the search engines.
Since most users land on your blog before your website it is
imperative your blog is fully customized.


• Install “share this” button
• Install Facebook badge with real time posts
• Setup automation of blog posts to social networks
• Setup related RSS content feeds
• Create up to 4 pages
• Install Website navigation bar
• “Follow us” tab with all social media icons
• Opt-in Email Newsletter Forms
• Install Surveys, Polls, Giveaways, Contest applications
• “Retweet”, and/or “like this” buttons (hosted version only)
• E-commerce application (hosted version only)
• Google ads application (hosted version only)

9

Email Newsletter Design and Setup
Your email database is priceless and building this list is so important
for potential sales. We can help you design and implement the best
Email marketing strategy for your business.


• Installation of custom template design
• Integrate your email distribution with Twitter and Facebook
• Setup automation of your blog posts to email subscribers
• Create and install multiple opt-in forms
• Create first “welcome” email to get you started
• Create multiple email lists for your company
• Import current subscribers to platform
• Training on Email Marketing strategies

10

Ning Social Network Design and Setup
Need a custom social network to grow your business? We can help
you build a community fast!


• Setup related RSS content feeds
• Install Surveys, Polls, Giveaways, Contest applications
• Real time Tweets, Facebook posts and blog feeds
• Setup blogs, forums, photos and videos
• Setup groups, events and chat
• Integrate Facebook and Twitter

11

Website Design and Development
Need a website design or redesign for your business? We can
help build a custom website to meet your unique business needs.
Capable of building websites on many CMS platforms such as:
Wordpress, Joomla, Drupal and more.


• E-Commerce
• Galleries
• Custom Forms
• Social Media Integration
• And Much More!

12

Social Media Design and Setup
SOCIAL MEDIA 2-Pack* 3-Pack* 5-Pack 7-Pack
MARKETING TOOLS $850 $1100 $2800 $7900
Facebook • • • •
Twitter • • • •
YouTube • • •
Blog • •
Email Newsletter • •
10 page Website Design or
Ning Social Network Setup
•
1 additional Facebook Page •
1 hour training • •
2 hours training • •

* The 2 and 3-Packs include a $200 credit towards an upgrade of your choice.

13

Social Media Engagement
“Successful companies in social media act more like party planners, aggregators, and
content providers than traditional advertisers”
Social Media Engagement Process Step 4: Content Distribution and Promotion
Steps 1-2 (Weeks 1 & 2) During this phase we will continue content creation. In addition, we make
sure that we are cross promoting your content across the various channels
Step 1: Setting up Your Social Media Dashboard online. People on Twitter should know about your blog, and people on
Once we have all your social media platforms designed and setup it’s Facebook should know about your Twitter account, etc. We’ll tie them all
important we start engaging with your customers to generate brand loyalty together so each path leads to the other. We also begin the social media
and sales. First we’ll set up your Social Media Dashboard so you can view marketing by sharing links and posting outside of your own social media
all your accounts easily. This will give you a convenient way to monitor what accounts, but all leading back to your business. This is part of our strategy
we are doing as well as get engaged and respond to direct messages and to grow your followers, fans and build your online buzz.
personal comments.
Social Media Engagement Process
Step 2: Account/Profile and Blog Creation Steps 5-6 (On-going)
Once we have your Social Media Dashboard in place we will install your
analytics tools to track how many people are engaging with your links. We Step 5: Community Building
will also be setting up (or updating) your blog, which will serve as your Social Community building will be happening throughout your whole social media
Media Hub. campaign. Once your content is created and you start building trust and
authority online our focus shifts to more than just site traffic. We encourage
Social Media Engagement Process repeat traffic and help to build a community of people that you can reach
Steps 3-4 (Week 3 & On-going) out to. Community building can include everything from setting up a surveys
to launching contests and special promotional offers that will keep people
Step 3: Content Creation coming back to your site.
The next step is to create content that is going to be shared and distributed
across these social media channels. Our success in creating content for Step 6: Measuring, Analyzing, Adapting
your business rests on our initial consultation and customer profiling we do. During this phase we analyze all the social media marketing efforts. Have
We want to make sure we have a thorough understanding of your business we met our initial goals? Are you seeing the results you wanted? You’re
and objectives before getting started on this phase. most likely also going to want to adapt your social media efforts. Perhaps
there is a new tool out that you can add to your arsenal. This is where we
evaluate and assess your social media marketing efforts to see how you
should proceed.
14

Social Media Engagement
SOCIAL MEDIA **BASIC **ADVANCED **PREMIER **ULTIMATE
MARKETING TOOLS $599/mo. $899/mo. $1499/mo. $1999/mo.
*Facebook • • • •
*Twitter • • • •
*Blog Content Writing 1 new post/wk. 2 new posts/wk. 3 new posts/wk.
4 total articles per month 8 total articles per month 12 total articles per month
up to 500 words up to 500 words up to 500 words
*YouTube • • •
Linkedin or Foursquare • •
Email Newsletter • •
Mobile Website •
Article Marketing 250 directory submissions 500 directory submissions 1,000 directory submissions
PPC Marketing • •
Key Metrics Report • • • •
Social Media Dashboard • • • •
12-Month Marketing Plan • • • •
***Customer Engagement • • • •
Leads Included 100/mo 200/mo 300/mo 400/mo
****Press Release • •
Reputation Management • •

*Includes design & setup
**Minimum 3 month campaign
***Contests, Coupons & Giveaways
****Unlimited Submissions

15

Basic Package $599/mo.
A basic social media package for a small business, we’ll get you set up with the most popular social media accounts and tailor the
campaigns and tactics most relevant to your business goals. We manage your accounts on a daily basis, integrate your promotions
ongoing, and track progress along the way.

Social Media Engagement Tools Basic Package
Facebook Design, Setup, Optimization and Maintenance
(Posting, polling, commenting, collaborating on groups and pages)
Twitter Design, Setup, Optimization and Maintenance
(Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)
Weekly Monitoring/Key Metrics Report Account Set-Up, Monthly Monitoring and Reporting
Social Media Dashboard Account Set-Up and Tutorial on how to use your dashboard.

12-Month Marketing Plan We will create an engaging 12 month Social Media marketing plan for your business

Contests and Surveys Design, Setup and Management

100 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter

16

Advanced Package $899/mo.
The perfect starter package for a small business, we’ll get you set up with the most popular social media accounts and tailor the
campaigns and tactics most relevant to your business goals. We manage your accounts on a daily basis, integrate your promotions
ongoing, and track progress along the way.

Social Media Engagement Tools Advanced Package
YouTube Design, Setup and Promotion
Article Marketing We will submit your articles to 500 directories
Linkedin or Foursquare Optimization and Maintenance
WordPress Blog Design, Setup and Optimization, weekly posts
(Minimum 1 blog post each week)
4 total articles created per month up to 500 words each
Weekly Monitoring/Key Metrics Report Account Set-Up, Monthly Monitoring and Reporting

Social Media Dashboard Account Set-Up & Tutorial on how to use your dashboard.

12-Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your business

Customer Engagement Design, Setup and Management

200 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter pages

17

Premier Package $1499/mo.
For the business that wants to maximize more of what Social Media has to offer, and get the most out of monthly content creation,
distribution and promotion.

Social Media Engagement Tools Premier Package
LinkedIn or Fourquare Optimization and maintenance
YouTube Design, Setup, Customization & Promotion
Email Newsletter We will design and setup your email service
(Minimum 2 blog posts each week)
PR News Releases & Distribution Includes unlimited submissions to relevant PR Directories
PPC Marketing We will create and manage your ppc campaign
Weekly Monitoring/Key Metrics Reports Account Set-Up, Monthly Monitoring and Reporting
Social Media Dashboard Account Set-Up & Tutorial on how to use your dashboard

12 Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your business



18

Ultimate Package $1999/mo.
For the business that wants the most of what Social Media has to offer with monthly content
creation, distribution and promotion.
Social Media Engagement Tools Premier Package
LinkedIn or Foursquare Setup, Optimization and Maintenance
YouTube Design, Setup, Customization and Promotion
Email Newsletter We will design and setup your email service
(Minimum 3 blog posts each week)
Mobile Website Design, Setup, Customization & Promotion
PR News Releases & Distribution Includes unlimited submissions to relevant PR Directories
PPC Marketing We will create and manage your ppc campaign
Weekly Monitoring/Key Metrics Reports Account Set-Up, Monthly Monitoring and Reporting
Social Media Dashboard Account Set-Up & Tutorial on how to use your dashboard
12 Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your business

19

Social Media Marketing
“Successful companies in social media act more like Dale Carnegie and less like David
Ogilvy - listening first, selling second.”
The Social Media Marketing Process

Step 1: Setup Marketing Strategy Calendar
We walk through the details of what weekly or monthly promotions
you are offering to create a marketing strategy calendar that meets
your goals.

Step 2: Competitive Analysis
We research each client’s industry and develop a marketing
strategy to win in their category.

Step 3: Implementation of Marketing Strategy
Once we have your goals and strategy confirmed we will move
forward to start the targeted marketing efforts.

Step 4: Marketing Strategy Analytics
We will review our efforts to make sure we are receiving the results
desired. We then optimize our marketing strategy for top results.

20

Targeted Marketing Services
Investing in the ability to get more fans and followers is one of
the best strategies to increase your brand visibility. Our targeted
marketing services result in more leads, fans, followers and sales.

Increase Facebook Fans
Get a strong presence on the most popular social networking site
on the planet. Visitors are more likely to frequent a website that has
more Facebook fans. Get potential customers to your website from
the 2nd most popular website in the world after Google! Spend
more time running your business, not looking for Facebook fans.

Increase Twitter Followers
Businesses are starting to realize the advantages of Twitter. Spend
more time running your business, not looking for followers. Get
potential customers to your website. Leave your competitors in the
dust. Visitors are more likely to frequent a website that has more
Twitter followers.

Increase YouTube Subscribers
Increase YouTube Channel Views
Increase YouTube Video Views
Uploading videos is only the first step. Getting more YouTube views,
friends and subscribers is what should be high on your priority
list. Fact: YouTube gets over one Billion views/day. How many are
watching your videos? Make your videos show up higher in Google
& YouTube search results by having more views. Get potential
customers to your website from the 3rd most popular website in the
world, after Google & Facebook. Visitors are more likely to frequent a
website or subscribe to a channel that has more Youtube views.
21

SEO Marketing Services
Backlinks are the backbone of determining where your content will Increase Forum Submissions
be position on Google and all major search engines. Whether you Forum Submissions are a form of Search Engine Optimization
would like to increase traffic from search engines to your site using where links are submitted in different forums. Forums are public
the power of backlinks or if you would like gain more exposure websites where people assemble for open discussion. Forum
through forums and social bookmarks we can help. postings are powerful in that they provide both quality back-links
to your site and also increase exposure of your website to an
Increase Social Bookmarks interested community. Upon your order, we will submit your URL in
hundreds of relevant forums.
Social Bookmark Submissions are a form of Search Engine
Optimization where Internet users can share, organize, search,
and manage bookmarks of web resources. These resources Increase Directory Submissions
are not shared but instead are bookmarks that reference them. Directory Submissions are a form of Search Engine Optimization
Social bookmarking services provide web feeds for their lists of where websites are submitted for categorization to a web directory.
bookmarks. This allows users to become aware of bookmarks as A web directory is not a search engine but instead, lists web sites
they are saved, shared, and tagged, here in creating links which by category and subcategory. Websites are categorized based
will help increase page rank. We can submit your URL to hundreds on the entire website rather than a single page or keywords. Web
of social bookmarking websites. directories often allow site owners to directly submit their site for
addition, and submissions are reviewed. These submissions link
back to a website helping to increase page rank. We can submit
your URL to hundreds of directories.

22

Marketing & SEO
SEO Packages

SEO Services **SEO Silver **Gold Plan **Platinum Plan
$499 $799 $1299
Directory Submissions 200 300 5,000
Forum Submissions 100 700 1,000
Social Bookmark 125 500 1,000
Submissions

*minimum 3 month campaign
**delivered within 30 days

23

Content Writing & Contests
Content Marketing Services Sweepstakes
Via our app you can create a custom entry form, upload custom
Article Writing Service graphics, define eligibility criteria (by age and/or geography),
Need articles for your blog or website but not sure what to write? randomly draw winners, send notifications to participants and
We provide a service to research your industry and create custom download entry data. When users enter your sweepstakes, word
content for your business. spreads via friend invites, Facebook newsfeeds and Twitter tweets.

Press Release Writing Service Survey
Not sure what to say? We can write your press release for you and The Sign-Up form enables the creation of a custom form, which
optimize it to the top SEO standards. can double as a survey, for users to fill out. You can download user
information, input, and data from your leads at any time.
Press Release Submission Monthly Service
Looking for a service that provides you with unlimited press release Quiz
submission? For a low monthly fee we will submit an unlimited The Quiz app enables you to create custom quizzes which allow
number of press releases to our +560,000 media contacts. users to share their personalities with their friends. With our
app, you are able to create custom questions, set up a scoring
Engagement Marketing Services guideline, and create categories that the user gets scored into
with their results. These quiz results can then be shared between
Contest Setup and Management users and on streams and feeds, compelling user’s friends to take
Distribute your campaign across multiple social networks including the quiz as well, to assess what their results would be. Participant
Facebook and Twitter. Collect data such as name, age, gender, answers can be downloaded at any time. You can also combine a
email address, mailing address. Publish your campaign on your quiz with a contest, sweepstakes or coupon campaign.
website and blog via an attractive interactive widget. Your custom
branded image installed on all applications. Continued on next page...

24

Content Writing & Contests
Trivia Coupons
With trivia, you can allow users to test their knowledge of trivia and Distribute Coupons to drive traffic to your site, encourage
share their scores with friends. With our app you can create your purchases, launch a new product or generate buzz. Word spreads
own set of questions, and specify answers so that the Promotion via friend invites and Facebook newsfeeds that are generated when
Builder tool auto-generates the user score once the user is finished someone downloads a coupon. Via our app you can input unique
completing the set of trivia questions you created. The app will then discount codes, define the maximum number of coupons you
prompt the user to share their scores with their friends, which in wish to release, upload custom designs for your coupon, create a
turn can generate enthusiasm and a sense of competition between custom entry form, send notifications to participants and download
friends to beat each other’s score. Through the app you are able participant data.
to download participant answers and view leads. You can also
combine a trivia with a contest, sweepstakes or coupon campaign.

Giveaways
Give away free products or product samples as a way to generate
buzz, introduce a new product, build brand awareness or gather
customer feedback. Word spreads via Facebook newsfeeds that
are generated when someone interacts with your campaign and via
friend invites. With our app you can define the maximum amount
of product you wish to give-away, upload custom designs for
your campaign, create a custom entry form, send notifications to
participants and download participant data.

25

Additional Services
Facebook Custom Page .................................................................$450 Static Banner Ad Design (Non-Flash) ..............................................$200
Static design with one outgoing link Flash Banner Ad Design .................................................................$500

Facebook Custom Page Upgrades Marketing Plan Development
• Embedded Video or Flash Movie ............................................$200 3 months ........................................................................................$750
• Opt-In Lead Form ...................................................................$200 6 months ......................................................................................$1350
• Real-Time Tweets ...................................................................$200 12 months ....................................................................................$2400
• Real-Time Blog Feeds ............................................................$200
• Videos or Photos Imported From Youtube or Flickr ...................$200 Contest Marketing Design & Setup .................................................$400
• Sweepstakes
Facebook Application Design & Development .................. Starts at $1000 • Giveaways
• Trivia Questions
Linkedin: Consultation, Custom Setup & 30 min training .................$300 • Quiz
• Surveys
Twitter Custom Pages: Consultation, Design, Development .............$300 • Groupon

YouTube Custom Pages: Consultation, Design, Development ..........$300 Article Writing ..................................................................................$150
500 Words
Custom Web Design & Development (10 Pages)............................$3200
For Advanced Website Design, Request a Quote Press Release Seo Writing Service ..................................................$350
Content Integration ................................................$75/pg after 10 pages
Unlimited Press Release Submission Service ............................$250/mo
Website Hosting Available (Basic) ................................................. $125/yr
Brand Identity Package .................................................................$1500
Mobile Website .........................................................................$100/mo Includes Logo, Business Card (Front & Back), Envelope,
Free site setup (pulls content from current site & social channels) & Letterhead Designs

Ning Social Network Consultation, Design & Development ............$1200 Logo Design Only ...........................................................................$900

Blog Design & Setup (Custom Template) ..........................................$900 Flyer Design (Print) ..........................................................................$450
Content Integration (Image Selection & Copy Placement) ...............$75/pg 1 Letter Size Page

Facebook E-Commerce Application Design & Setup ........................$450 Brochure Design (Print Tri-Fold) ........................................................$750
Includes 10 Products Added
Includes 1 Hour Training on How to Use the Service Brochure Design (Print Up To 12-Pager) .........................................$3600

Email Newsletter Design, Custom Setup & 30 min training ................$750 Social Media Training (Includes Materials)
Full Day (8 Hrs, Travel Expenses Not Included) ..............................$3500
Social Media Marketing Plan (3 months) ...........................................$600 Half Day (4 Hrs, Travel Expenses Not Included) ..............................$2000

Social Media Phone Consulting (Hourly) ......................................$100/hr

26

Social Media Terms Glossary
Facebook The fastest-growing popular online platform that enables customization of user interface, which also includes installing ap-
plications to personalize the experience and link to other social sites. Users can share opinions, join groups, hold events and
participate in contests conveniently.

Twitter Twitter allows spontaneous interaction in real time. Twitter clients on mobiles are getting popular and enables quick and easy
communication. You would be able to track what people are saying about you or your related business competitors. Twitter
allows engagement with people in a viral way. Loyal and satisfied customers or clients would “re-tweet” messages that they
would love to recommend. Through constant and vital tweeting, your brand awareness would be enhanced.

Wordpress Blog The reason Wordpress is the most popular blogging platform is the combination of value, quality, and ease of use that is
unparalleled in the blog software world. The blog serves as your social media hub.

LinkedIn Businesses can leverage it as a powerful tool for managing brand reputation and increasing visibility. By optimizing groups,
answers, and company and individual profiles, you increase your chances of ranking and driving traffic.

Foursquare Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by
combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships
and unlock badges for trying new places and revisiting old favorites. As a business owner, you can use foursquare to engage
your increasingly mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal cus-
tomers when they check in on foursquare at your venue. Additionally, if you offer foursquare Specials to your customers, you
will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free!

YouTube As the second largest search engine in the world, YouTube continues to dominate the video sharing community.

Flickr Flickr is free image and video hosting website. Images can bring organic search benefits both directly- optimized images draw
traffic from image searches and from integrated search results, and indirectly – images make pages more appealing and more
likely to receive inbound links.

Daily Motion, Metacafe, These three sites are all popular Video Sharing sites similar to YouTube, but optimize separately in the search engines. Think
Vimeo of your messages as being on different channels, not just one.

27

Social Media Terms Glossary
Digg & StumbleUpon Digg and StumbleUpon are the two most popular social bookmarking sites online and used to promote your blog. For Digg:
Users submit links to content they like, and other users comment on those submissions and add their own votes (called
Diggs) to those links. Popular links will rise to the front pages of Digg and are likely to get a lot of traffic. StumbleUpon uses
ratings to form collaborative opinions on website or blog quality. If your blog gets the thumbs up from just one reader, it will be
added to the database and become available for others to stumble too. It’s a great way to get a surge of traffic to your blog,
provided of course that your content is worth a thumbs up.

PR News Releases & We’ll write an announcement each month about your organization – a new product launch, current promotion, a local team
Distribution sponsorship - whatever. We get your news distributed to every major news site and search engine on the web, and in front of
consumers and possibly journalists. Make yourself more visible and drive traffic to your website - and customers to your busi-
ness. We used both paid and free PR sites for distribution.

Article Marketing From better search engine rankings to increased visibility online, article marketing is one of the best ways to promote prod-
ucts, services, and programs for business owners who have a small marketing budget. Article marketing is an excellent SEO
tool because it allows you to combine the use of keywords and link building to help you increase your Web site rankings.
Article marketing can also serve as a way to boost your credibility and your reputation as an expert in your field.

Social Media Dashboard Allows you to manage social network profiles, Twitter, Facebook, LinkedIn, all in one place.

Weekly Monitoring/Key Each week you’ll receive an update on what we are doing for your account. We’ll report on the increase in followers and fans
Metrics Reports on Twitter and Facebook, which Facebook pages and groups we join and post on, how many blog posts we are doing and
more.

28

Thank You!

Please Contact:
Michelle Hummel
Founder & CEO

513.204.9324
michelle@webmediaexpert.com
webmediaexpert.com
Facebook.com/webmediaexpert

29

Media Kit 4.11

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