7. Fun Fact:
80% of the pins on Pinterest are RePins
Monday, January 6, 14
8. Images
1 Profile images: 165 x 165 pixels.
2 Pins in feed: 238 pixels x adjusted to height.
3 Expanded pin size: 735 pixels x adjusted to height.
“When you think of a single word, your images
will always be focused, and they’ll always
convey a meaning that makes a real impact.” –
Smashing Magazine.
Monday, January 6, 14
9. Visual Concepts
•
Color maters - Images that are redish orange get twice as many
repins than blueish tints
•
Size matters - Vertical images with an aspect ratio between 2:3 and
4:5 get repined 60% more than very tall images. This is despite what
people tell you about having very tall images to catch people’s eye in
the feed.
•
Brand images without faces get 23% more pins than those with faces
in the image.
•
What else can you pin?
Monday, January 6, 14
21. Increase Engagement
Data Source: Hubspot.com
•
Monday, January 6, 14
Include a call to action - 80% increase in engagement
when there is a call to action.
22. Increase Engagement
Data Source: Hubspot.com
•
Include a call to action - 80% increase in engagement
when there is a call to action.
•
Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.
Monday, January 6, 14
23. Increase Engagement
Data Source: Hubspot.com
•
Include a call to action - 80% increase in engagement
when there is a call to action.
•
Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.
•
Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]
Monday, January 6, 14
24. Increase Engagement
Data Source: Hubspot.com
•
Include a call to action - 80% increase in engagement
when there is a call to action.
•
Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.
•
Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]
Monday, January 6, 14
25. Increase Engagement
Data Source: Hubspot.com
•
Include a call to action - 80% increase in engagement
when there is a call to action.
•
Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.
•
Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]
Monday, January 6, 14
26. Increase Engagement
Data Source: Hubspot.com
•
Include a call to action - 80% increase in engagement
when there is a call to action.
•
Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.
•
Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]
Monday, January 6, 14
27. Increase Engagement
Data Source: Hubspot.com
•
Include a call to action - 80% increase in engagement
when there is a call to action.
•
Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.
•
Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]
Monday, January 6, 14
28. Increase Engagement
Data Source: Hubspot.com
•
Include a call to action - 80% increase in engagement
when there is a call to action.
•
Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.
•
Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]
Monday, January 6, 14
29. Increase Engagement
Data Source: Hubspot.com
•
Include a call to action - 80% increase in engagement
when there is a call to action.
•
Relate your Pins to trending topics - 90% increase in
click throughs when your pin is related to a trending
topic.
•
Tutorial pins see a 42% higher click-through rate than
the average pin. [Source: Pinerly]
•
Timing: 2pm - 4pm 8PM - 1AM
Monday, January 6, 14
30. Best Practices
Create a handful of boards that cover a broad range of interests.
Repin within Pinterest to engage other users
Don’t pin too many times in a row, especially if you’re linked to your
social platforms.
Pin regularly
http://business.pinterest.com
Monday, January 6, 14