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Online tools for digital marketing

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As marketeers we need a usefull overview of links!! this one i found on slideshare

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Online tools for digital marketing

  1. 1. Online Content Production Tools and Resources<br />
  2. 2. Facebook<br />
  3. 3. Facebook Tools and Resources<br />http://www.facebook.com/pages/ - browse and create facebook pages<br />http://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisement<br />http://www.facebook.com/help - Help for Facebook<br />http://developers.facebook.com/plugins - Social Plugins for facebook <br />http://www.insidefacebook.com/ - blog dedicated to facebook<br />http://www.allfacebook.com/ - resource dedicated to facebook development<br />http://www.involver.com/ - Facebook Third Party Pages Applications<br />http://wildfireapp.com/ - Facebook Third Party Pages Applications<br />http://fanappz.com/- Facebook Third Party Pages Applications<br />
  4. 4. Website, Competitor and Keyword Tools<br />
  5. 5. Website, Competitor and Keyword Tools<br />Website Health Check Tool<br />http://www.seositecheckup.com/ - SEO health checks for your site <br />http://websitegrader.com - Site grader tool from Hubspot<br />Competitor Analysis<br />http://www.spyfu.com/<br />www.hitwise.com<br />www.quantcast.com<br />www.trellian.com<br />www.seodigger.com<br />http://www.spydermate.com<br />Keyword Analysis Tools<br />https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool<br />http://www.google.com/sktool/# - search based keyword tool from google<br />http://www.google.com/insights/search/# - shows trends in google searches<br />http://www.wordstream.com/ - Wordstream<br />http://www.semrush.com/ - SEM Rush<br />http://www.wordtracker.com/ - Very popular wordtracker tool<br />http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory<br />www.keywordtracker.com - keyword analysis <br />
  6. 6. Website, Competitor and Keyword Tools<br />Keyword Tools (Cont)<br />http://www.webconfs.com/keyword-density-checker.php - keyword density<br />www.wordze.com - keyword research tool<br />http://www.keyworddiscovery.com/ - trellians keyword tools<br />http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign<br />Back Link Analyser and Link Building Tools<br />www.opensiteexplorer.org- part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective.<br />http://siteexplorer.search.yahoo.com/- backlink and site analyzer for Yahoo<br />http://www.backlinkwatch.com/index.php - analyses back links for your site<br />http://www.iwebtool.com/backlink_checker - analyses back links for your site<br />http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp<br />http://www.popuri.us/ - backlink analyzer tool<br />http://www.seomoz.org/linkscape - link building and relationship building<br />http://www.optilinksoftware.com/ - back link analyser<br />http://www.linkdiagnosis.com/<br />http://www.buzzstream.com/ - paid link building and analysis <br />
  7. 7. Website, Competitor and Keyword Tools<br />SEO Tool Suites<br />http://www.advancedwebranking.com/ <br />http://www.iwebtool.com/tools/ - provides a full suite of SEO tools<br />http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use<br />http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat<br />http://www.seomoz.com- Excellent suite of seo tools and informative blog<br />www.interleado.com - seo tool and informative blog<br />www.seobook.com - SEO book create SEO tools <br />http://www.seoquake.com/ - firefoxplugin<br />http://www.prchecker.info/ - Page rank checker<br />SEO Marketing Blogs and Resources<br />www.searchengineland.com - well known seoblog run by Danny Sullivan<br />webpronews.com<br />blog.hubspot.com – inbound marketing and seo tool<br />seomoz.org/blog<br />toprankblog.com – seoblog<br />http://ericmiraglia.com/blog - seo and link analysis blog and tool<br />
  8. 8. Twitter Tools<br />
  9. 9. twitter<br />Search and Follow Tools<br />www.search.twitter.com - twitter search<br />http://tweepml.org/follow/ - enables you to follow lists and people easily<br />http://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate users<br />http://tweepsearch.com/ - search friends and followers <br />http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)<br />http://www.twitscoop.com/ - whats topical on twitter<br />Desktop and Mobile Apps<br />www.tweetdeck.com<br />http://www.seesmic.com - popular twitter client available for most desktop and mobile platforms<br />http://www.tweetie.com - a popular twitter client for desktop and mobile<br />http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebook<br />http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools<br />
  10. 10. twitter<br />Monitoring – Analysis Tools<br />http://twitter.grader.com/ - measures how influential specific twitter users are <br />http://www.radian6.com - Radian6 – social media monitoring and engagement tooll<br />http:www.tweetbeep.com – alert system that notifies you of mentions of keywords<br />http://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment users<br />http://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns<br />http://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages<br />Special Offers<br />http://twtqpon.com/ - creating specific coupon codes for your twitter community<br />
  11. 11. twitter<br />Twitter Search<br />http://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data<br />http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic position<br />http://www.twazzup.com/ - search twitter and insights<br />http://tweetmeme.com/ - finds what is topical on twitter<br />Distribution<br />http://www.twitterfeed.com - allows you to publish RSS feeds to twitter<br />http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to <br />Multi-Media<br />http://Screenr.com - allows you to capture screencasts and publish and distribute<br />http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter<br />http://www.twitpic.com – integrates photo files twitter<br />Managing Conversations and threads<br />http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags<br />
  12. 12. Web 2.0 and Online Content Production Applications<br />
  13. 13. Web 2.0 and Online Content Production Applications<br />Screencasts<br />SnagIt - http://www.techsmith.com/screen-capture.asp<br />Screenr – http://www.screenr.com<br />Jing - http://www.jingproject.com/<br />Camstudio - http://camstudio.org/<br />Camtasia - http://www.techsmith.com/camtasia.asp<br />SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/<br />Online Video Tools<br />YouTube.com – http://www.youtube.com<br />Vimeo.com - http://www.vimeo.com<br />Tubemogul.com (distribution and analysis) – http://www.tubemogul.com<br />Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv - <br />Zamzar (free online conversion tool)– http://www.zamzar.com<br />Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com<br />Qik (streaming from your phone) – http://www.qik.com<br />Viddler.com – Viewing and sharing video – http://www.viddler.com<br />Motionbox.com (Free video sharing and editing) – http://www.motionbox.com<br />Blip.tv (online video sharing and uploading tool) – http://www.blip.tv<br /> <br />
  14. 14. Firefox Tools<br />
  15. 15. Firefox Tools<br />Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-US/firefox/addon/4664<br />Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794<br />Shareaholic – enables sharing of links, messages and content with a single click - https://addons.mozilla.org/en-US/firefox/addon/5457<br />EasyYouTube Video Downloader – Download YouTube videos easily https://addons.mozilla.org/en-US/firefox/addon/10137/developers/roadblock?contribsrc=homepage<br />Video Download helper (excellent tool to help downloading any video content and format)- http://www.downloadhelper.net/install.php<br />Download them All – an advanced download tool with more options when downloading files thanb the default - http://www.downthemall.net/<br />Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-US/firefox/addon/3615<br />Evernote (web clipper tool – excellent for screengrabs etc.) - https://addons.mozilla.org/en-US/firefox/addon/8381<br />Aviary Screen Capture (enables creencapture and editing)- https://addons.mozilla.org/en-US/firefox/addon/11587<br />
  16. 16. Firefox Tools<br />SEO and Web Development Plugins<br />SEoBookFirefoxPlugin(well known SEO consultant Aaron Wall from SEOBook.complugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html<br />SEOQuake – Gives indepth link and site analysis of any website https://addons.mozilla.org/en-US/firefox/addon/3036<br />Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from userscripts.org (http://userscripts.org/) - https://addons.mozilla.org/en-US/firefox/addon/748<br />Firebug – Fantastic tool for web designers and developers - https://addons.mozilla.org/en-US/firefox/addon/1843<br />Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/<br />
  17. 17. Google Tools<br />
  18. 18. Google Tools<br />http://adwords.google.com - googleadwords homepage<br />https://adwords.google.com/select/Tools- Overview of Google Adword Tools<br />adwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tool<br />adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows<br />https://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords traffic<br />www.google.com/insights/search/# - Tool which enables search term research over time and across geographical regions<br />http://www.google.com/sktool/ - gives ideas for keywords based on site<br />https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)<br />http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview of google search visitihttp://www.googleguide.com/<br />www.google.com/trends - Too to see whats most popular in google search<br />http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - googleurl builder used to generate urls<br />
  19. 19. Google Tools Cont.<br />http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local <br />www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc..<br />https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your site<br />http://www.youtube.com/googlewebmasterhelp - google webmaster channel<br />http://www.google.com/sitesearch/- Local Site Search<br />http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Search<br />http://www.google.com/local/add/businessCenter - google local business centre<br />https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variate testing<br />www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)<br />
  20. 20. http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO)<br />http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Google<br />www.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rates<br />http://www.youtube.com/user/Google - Offiical Google Channel on YouTube<br />http://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts)<br />http://www.google.com/analytics/index.html - Goole Analytics home page<br />http://analytics.blogspot.com/ - Google analytics blog<br />http://www.google.com/analytics/product.html - product overview<br />http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segments<br />http://adwords.blogspot.com - official adwordsblog<br />http://adwords.google.com/support/aw/?hl=en - googleadword help and support<br />http://www.google.com/analytics/features.html - google analytics feature set<br /> <br />
  21. 21. https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metrics<br />http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion tracking<br />http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords<br />