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Card Sorting und dann?
Wie man die Informationsarchitektur testen kann

Steffen Schilb
Informationsarchitekt
www.steffensc...
#1 Standard Informationsarchitektur




#A   Startseite
#B   Übersichtsseite/Doorpage
#C   Inhaltsseite
                  ...
Horizontale Navigation
                     3
Vertikale Navigation
                   4
Horizontale und vertikale Navigation
                                   5
#1 Repräsentation: Sitemap

                                            HOME



 Nachrichten          Sport               ...
2 Herausforderungen

Name / Label
Durch welche Begriffe werden die Inhalte repräsentiert?


Verortung
Wie können die Inhal...
#1 Ein Beispiel...




Sie suchen nach Bibliotheken.
Wo würden sie schauen?
#1 Auf koeln.de
#1 Auf koeln.de
#1 Auf koeln.de
#1 Auf duesseldorf.de
#3 Card Sorting: Vorbereitung


  Bibliothek
Kinokalender
Kinokalender       Kino
               4711-Haus
               ...
#3 Card Sorting: Durchführung




                                Durchführung
                                          14
#3 Card Sorting: Durchführung


                          Museen
                                     Kunst &
         Gal...
#3 Computer-basiertes Card Sorting




                                     16
#3 Manuelle Auswertung

#1   Dokumentation
#2   “Data-Eyeballing“
#3   Spreadsheet-Analysis
#4   Clusteranalyse




      ...
#3 Digitale Auswertung




                         18
#3 Am Ende steht...

                                            HOME



 Nachrichten          Sport                Ausgeh...
Und dann?

Name / Label
Bis auf die Oberkategorien sind alle Labels vorgegeben. Wie
kann man testen, ob diese gut gewählt ...
#4 Testmethoden im Überblick

#1   Closed Card Sorting (Analog + Digital)
#2   Card-Based Classifcation Evaluation (Analog...
#4 Card-Based Classifcation Evaluation




        Sie suchen nach Koelner
      Bibliotheken. Wo wuerden sie
            ...
#4 Card-Based Classifcation Evaluation


     Nachrichten              1
     Sport                    2
     Ausgehen    ...
#4 Card-Based Classifcation Evaluation


     Nachrichten              1
     Sport                    2
     Ausgehen    ...
#4 Card-Based Classifcation Evaluation


     Museen                   4.1
     Galerien                 4.2
     Literatu...
#4 Card-Based Classifcation Evaluation


     Museen                   4.1
     Galerien                 4.2
     Literatu...
#4 Card-Based Classifcation Evaluation


     Bibliotheken             4.3.1
     Buchhandlungen           4.3.2
     Schr...
#4 Card-Based Classifcation Evaluation


     Bibliotheken             4.3.1
     Buchhandlungen           4.3.2
     Schr...
#4 Card-Based Classifcation Evaluation




X   1. Versuch Testgruppe 1   O   1. Versuch Testgruppe 1
x   2. Versuch Testgr...
 




    Web-basierte Testmethode
                          30
31
32
33
34
35
36
37
38
39
40
41
Vielen Dank! Fragen?
contact@steffenschilb.de

Steffen Schilb
Informationsarchitekt
www.steffenschilb.de
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Usability Kongress 2009: Card Sorting und dann? Oder wie man die Informationsarchitektur vorab testen kann

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Usability Kongress 2009: Card Sorting und dann? Oder wie man die Informationsarchitektur vorab testen kann

  1. 1. Card Sorting und dann? Wie man die Informationsarchitektur testen kann Steffen Schilb Informationsarchitekt www.steffenschilb.de
  2. 2. #1 Standard Informationsarchitektur #A Startseite #B Übersichtsseite/Doorpage #C Inhaltsseite 2
  3. 3. Horizontale Navigation 3
  4. 4. Vertikale Navigation 4
  5. 5. Horizontale und vertikale Navigation 5
  6. 6. #1 Repräsentation: Sitemap HOME Nachrichten Sport Ausgehen Kunst, Kultur ... Lokales Fussball News Kino Museen Rheinland 1. FC Köln Nightlife Galerien Deutschland Kölner Haie Top-Events Literatur Buntes Formel 1 Konzerte Theater ... ... ... ... 6
  7. 7. 2 Herausforderungen Name / Label Durch welche Begriffe werden die Inhalte repräsentiert? Verortung Wie können die Inhalte gruppiert werden - und unter welcher Oberkategorie? Gehört ein Inhalt vielleicht zu 2 Kategorien? 7
  8. 8. #1 Ein Beispiel... Sie suchen nach Bibliotheken. Wo würden sie schauen?
  9. 9. #1 Auf koeln.de
  10. 10. #1 Auf koeln.de
  11. 11. #1 Auf koeln.de
  12. 12. #1 Auf duesseldorf.de
  13. 13. #3 Card Sorting: Vorbereitung Bibliothek Kinokalender Kinokalender Kino 4711-Haus 4711-Haus Stadtplan Stadtplan Stadtplan Wetter Wetter Wetter Hotels Hotels Hotels Messe Messe Messe Stellen- Stellen- Stellen- Nightlife Nightlife Nightlife Zoo Zoo Zoo angebote angebote angebote 13
  14. 14. #3 Card Sorting: Durchführung Durchführung 14
  15. 15. #3 Card Sorting: Durchführung Museen Kunst & Galerien Kultur Literatur Kino Musik Theater Tickets Tages- Foto-Szene kalender 15
  16. 16. #3 Computer-basiertes Card Sorting 16
  17. 17. #3 Manuelle Auswertung #1 Dokumentation #2 “Data-Eyeballing“ #3 Spreadsheet-Analysis #4 Clusteranalyse 17
  18. 18. #3 Digitale Auswertung 18
  19. 19. #3 Am Ende steht... HOME Nachrichten Sport Ausgehen Kunst, Kultur ... Lokales Fussball News Kino Museen Rheinland 1. FC Köln Nightlife Galerien Deutschland Kölner Haie Top-Events Literatur Buntes Formel 1 Konzerte Theater ... ... ... ... 19
  20. 20. Und dann? Name / Label Bis auf die Oberkategorien sind alle Labels vorgegeben. Wie kann man testen, ob diese gut gewählt wurden? Verortung Sind die Gruppierungen sinnvoll? Wenn ein Inhalt zu mehreren Kategorien gehört: Unter welcher wird er besser gefunden? 20
  21. 21. #4 Testmethoden im Überblick #1 Closed Card Sorting (Analog + Digital) #2 Card-Based Classifcation Evaluation (Analog) #3 Treejack (Digital) #4 C-Inspector (Digital) 21
  22. 22. #4 Card-Based Classifcation Evaluation Sie suchen nach Koelner Bibliotheken. Wo wuerden sie schauen? A 22
  23. 23. #4 Card-Based Classifcation Evaluation Nachrichten 1 Sport 2 Ausgehen 3 Kunst & Kultur 4 Tourismus 5 Shopping 6 Stadtinfo 7 Wirtschaft 8 Uni & Bildung 9 Interaktiv 10 Service 11 Rathaus 12 23
  24. 24. #4 Card-Based Classifcation Evaluation Nachrichten 1 Sport 2 Ausgehen 3 Kunst & Kultur 4 Tourismus 5 Shopping 6 Stadtinfo 7 Wirtschaft 8 Uni & Bildung 9 Interaktiv 10 Service 11 Rathaus 12 24
  25. 25. #4 Card-Based Classifcation Evaluation Museen 4.1 Galerien 4.2 Literatur 4.3 Theater 4.4 Musik 4.5 Foto-Szene 4.6 Kino 4.7 Tageskalender 4.8 Tickets 4.9 25
  26. 26. #4 Card-Based Classifcation Evaluation Museen 4.1 Galerien 4.2 Literatur 4.3 Theater 4.4 Musik 4.5 Foto-Szene 4.6 Kino 4.7 Tageskalender 4.8 Tickets 4.9 26
  27. 27. #4 Card-Based Classifcation Evaluation Bibliotheken 4.3.1 Buchhandlungen 4.3.2 Schriftsteller 4.3.3 Verlage 4.3.4 27
  28. 28. #4 Card-Based Classifcation Evaluation Bibliotheken 4.3.1 Buchhandlungen 4.3.2 Schriftsteller 4.3.3 Verlage 4.3.4 28
  29. 29. #4 Card-Based Classifcation Evaluation X 1. Versuch Testgruppe 1 O 1. Versuch Testgruppe 1 x 2. Versuch Testgruppe 2 o 2. Versuch Testgruppe 2 29
  30. 30.   Web-basierte Testmethode 30
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  36. 36. 36
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  38. 38. 38
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. Vielen Dank! Fragen? contact@steffenschilb.de Steffen Schilb Informationsarchitekt www.steffenschilb.de

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