Presented by: Steven Thomas

• Define communication
• Importance of
communication
• Benefits of communication

Communication is the process
of passing information from a
source to a receiver

It facilitates Feedback:
Effective Communication provides an opportunity to your audience to give feedback
so that the purpose of communication is achieved.
Stronger Decision Making
It is common practice in all business communication that managers have to spend as
much as 80% of their time communicating. Such as preparing advance proposals
listening to employees grievance. Reading reports, interviews. Thus effective
communication plays a key role in stronger decision making policies.
Quicker Problem Solving
Effective communication in organization helps in solving the problem of employees
and other work related problems quickly.
It improves Customer Relation
Effective communication plays a very important role in establishing good relations
with customers. If the relation between organization and its clients remain
courteous, the organization will achieve its objectives without any problem.

 Communication promotes motivation by informing and clarifying the employees
about the task to be done, the manner they are performing the task, and how to
improve their performance if it is not up to the mark.
 Communication is a source of information to the organizational members for
decision-making process as it helps identifying and assessing alternative course of
actions.
 Communication also plays a crucial role in altering individual’s attitudes, i.e., a
well informed individual will have better attitude than a less-informed individual.
Organizational magazines, journals, meetings and various other forms of oral and
written communication help in moulding employee’s attitudes.
 Communication also helps in socializing. In today's life the only presence of
another individual fosters communication. It is also said that one cannot survive
without communication.

 As discussed earlier, communication also assists in controlling process. It
helps controlling organizational member’s behavior in various ways. There
are various levels of hierarchy and certain principles and guidelines that
employees must follow in an organization. They must comply with
organizational policies, perform their job role efficiently and communicate
any work problem and grievance to their superiors. Thus, communication
helps in controlling function of management.

 REDUCES CONFLICT: The primary reason for the occurrence of conflict is poor or
misunderstood communication. Learning effective communication skills helps a
person to be an effective communicator.
 HELPS IN ACHIEVING GOALS: Effective communication is very broad concept
and helps a person to get more than what he or she expects out of life. This makes
him capable of communicating thoughts in such a way that people understand him
instantly.
 STRENGTHENS RELATIONSHIP: Effective communication helps people to
understand what they want and expect from each other. This helps to build strong
personal and business relationship between them.
 IMPROVES JOB SATISFACTION: Efficient communication among employees and
boss helps to improve job satisfaction among both the ends. Employees feel that
their presence makes difference to the organization. Bosses feels that their orders
and requests are being cared for.

 HELPS TO SAVE TIME: With an increase in every field of lifetime has become a
crucial factor. This is true both in business as well as personal lives of people.
Another important thing is an appropriate choice of communication for
transferring information. Phone, fax, e-mail, and face-to-face conversation are few
available choices. An appropriate selection can help a company in saving a lot of
time and money.
 Easy promotion: Effective communicators have greater chances of being
promoted in their jobs.

THANK YOU