Talk by Sudhindra. V, Sapient Nitro, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Sudhindra
Creating a Positive Experience through Design - Sudhindra. V
1. creating positive experiences
Creating Positive Experiences
through Design
27 Aug 2011
STC India UX Conference
Bangalore
sudhindra v. | associate creative director | sapient
7. creating positive experiences
numbers tell a story - india
Rs. 55,000/- crore e-com revenue expected by 2011
70 mn Internet users in India
8. creating positive experiences
numbers tell a story - global
51% of retailers are adopting location based
services by 2013
6.7 billion devices on the internet by 2014
119 billion dollars mobile commerce by 2015
11. creating positive experiences
the word “wow”
• exists since 1513 in the English language
• an extraordinary success, excitement, interest, great pleasure,
or the like
• Scot. and North England Dialect . a howl, wail, bark, whine, or
mew.
• a slow wavering of pitch in sound recording or reproducing
equipment caused by uneven speed of the turntable or the
tape.
13. creating positive experiences
“positive” experience
• explicitly stated, stipulated, or expressed
• confident in opinion or assertion; fully assured
• Originated in about 1250
21. creating positive experiences
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23. creating positive experiences
∫ …establish hard parameters
• increase in the no. of satisfied users
• increase in the average time spent on site/app
• dollar increase
• increase in positive reviews
27. creating positive experiences
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