In the recent Statusbrew webinar, our team shared tips expertise on How to Build a Unique Brand on Social Media. Statusbrew works with clients to create unique Brand experiences and in turn build a long lasting Brand and Social Presence.
We discussed how to:
- Create Unique Identity
- Understand How Brand is similar to a Character
- Why Social is the best platform for Building a Brand
- How Mission, Vision, Core Values share a Brand
- Blue Ocean Strategy vs Red Ocean Strategy for Branding
Watch the complete webinar here - https://www.youtube.com/watch?v=xeqTtNDOpb8
7. If people believe they share values with a company,
they will stay loyal to the brand.
Howard Schultz
CEO, Starbucks
8. Building a Brand
● Mission, Vision & Values
● Philosophy and Principles
● Brand Voice and Tone
9. Mission Statement
Ask the right questions:
● What do we do?
● Whom do we serve?
● How do we serve them?
10. Vision Statement
Ask the right questions:
● What are our hopes and dreams?
● What problem are we solving for the greater good?
● Who and what are we inspiring to change?
12. Major Benefits of a Strong Brand
● Employee recruitment and retention
● A price premium
● Defense against negative exposure
● Robust growth
● Better alliances
● Less competition
13. Brand Voice and Tone
Ask the right questions:
● If your brand was a person, what kind of personality
would it have?
● How do you want your audience to feel?
● What do your audience want?
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17. If we try to play like the Yankees in here, we will lose to
the Yankees out there.
Billy Beane (in Moneyball)
18. As companies compete to embrace customer
preferences through finer segmentation, they often risk
creating too-small target markets.
W. Chan Kim
Blue Ocean Strategy
“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing–and often shrinking–demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.”
Red oceans are all the industries in existence today – the known market space, where industry boundaries are defined and companies try to outperform their rivals to grab a greater share of the existing market. Cutthroat competition turns the ocean bloody red. Hence, the term ‘red’ oceans.
Blue oceans denote all the industries not in existence today – the unknown market space, unexplored and untainted by competition. Like the ‘blue’ ocean, it is vast, deep and powerful –in terms of opportunity and profitable growth.